Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of BBC, Virgin Media, Samsung, and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
To submit work for our Creative Works section, please fill out this online form.
: 'How Do You Like Your Greg in the Morning?'
Agency:
Client:
Date: September 2020
To celebrate the return of Radio 1 Breakfast with Greg James to a regular broadcast schedule, BBC Creative has launched a new film showing listeners tuning in, in weird and wonderful ways.
The move marks the end of the temporary schedule put in place during the height of the coronavirus crisis.
The film shows a montage of listeners telling the audience how they get their Greg James fix: one person likes to wake-up at 7am on the dot for it, another takes the longer route to work to make sure she listens to the show and a father tunes in whilst teaching his step-daughter to drive.
The final clip humorously shows a girl preferring to listen to Greg rather than consoling a tearful friend, and ends with Greg sitting in a café and the words ‘how do you like your Greg in the morning?’
Credits:
BBC Creative
ECD: HelenRhodes
Head of Planning: Mike Lean
Head of Production: James Wood
Creative Director: Lambros Charalambous
Creative: Lily Hurst
Creative: William Blackburn
Pictures Producer: Thane Bruckland
Producer: Chris Church
Project Manager: Phoebe Bibbings
Planner: Leo Simonsmith
Senior Designer: Johnny Ace
Designer: Tom Heath
Red Bee
Editor (Social): Sion Thomas
BBC
Marketing Manager: Max Buckland
Marketing: Eve Burrough
Media Planning Lead: Emma Lucas
Media Planning Campaign Manager: Katie Franklin
Media Planning Campaign Planner: Louise Buckley
External Production Company
MindsEye
Director: Andrew Gaynord
DOP: Benedict Spence
MD/Executive Producer: Hughie Phillips
Executive Producer: Debbie Ninnis
Head of Production: Max Yeoman
Producer: Hera King
Production Manager: Ada Almeida
Sound
Munzie Thind
Grand Central Recording Studio
Grade: Simone Grattarola
Time Based Arts
Editor: Saam Hodivala
Work Editorial
Post-Production
Stills Photographer: Des Willie
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: 'Eat Like a Chef'
Agency:
Client:
Date: September 2020
In Sweetgreen’s latest step towards creating a more personalized dining experience, it's launching Collections, a new expansive list of dishes curated to meet customer’s specific needs and wants, available exclusively online and via its app.
Most exciting is the 'Eat Like a Chef' collection, which gives an under-the-hood look at what notable culinary minds order when they go to Sweetgreen, including Nancy Silverton (Mozza, LA), Danny Bowein (Mission Chinese, NYC), Kwame Onwuachi (Kith and Kin, DC), and Michael Solomonov (Zahav, Philly), among others.
The launch of Collections and the accompanying campaign comes after the company conducted research that revealed guests like to both order similar dishes to what they’ve had before, and are interested in finding new ways to incorporate seasonal ingredients into their Sweetgreen orders. By introducing Collections, Sweetgreen aims to help their guests explore their menu by giving them tailored suggestions based on their preferences.
Credits:
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: 'Not A School 2020'
Agency:
Client:
Date: September 2020
Samsung has announced the launch of ‘Not A School 2020’, a free educational experience co-created by and for Generation Z.
Now in its second year, Not A School forms part of Samsung’s global commitment to educate and empower future innovators to achieve their full potential and become the next generation of leaders, pioneering positive social change.
The unique learning experience is open to 18-25-year olds from a diverse range of backgrounds and enables young people to become game-changers of the future by offering the skills, support and technology know-how to pioneer a better world.
The campaign, created in partnership with Iris, launches with a film starring British rapper, singer and songwriter Lady Leshurr, one of the programme’s high-profile ambassadors.
The campaign will be promoted via Samsung’s social channels; Snapchat, YouTube, Instagram, Facebook, as well as Lady Leshurr’s and other influencers own channels. FutureLearn will also promote the online courses with their extensive database of learners via their CRM, owned social and PR channels.
Credits:
Lead Strategic and creative Agency - IRIS
Creative Director - RICHARD HAYTER
Creative - CALUM LANGLEY
Creative - RIC BLANK
Producer - ADAM REID
Group Account Director - RACHAEL ANTHONY
Account Manger - ANNABEL BAKER
POPS PRODUCTION
Director AMY BECKER-BURNETT
Head Of Production PETER MAYNARD
Producer SELENA CUNNINGHAM
DOP JOE DOUGLAS
Motion GFX Designer JESS GORICK
Post Producer OLIVIER DARRIET- FISHER
Editor PETE HILLS @POPS
Grade LUKE MORRISON @ETC
Online ROSS SMITH/ TOBY CHERRILL @POPS
Sound Design DAVE WILLIAMS @Envy
MUSIC
Track WELLINGTON
Composer FRANKIE TEARDROP
Artist FRANKIE TEARDROP
Label/ Publisher ONE TWO MANY RECORDS/ ONE TWO MANY PUBLISHERS
Music Supervisor DAVID BASS @THEODORE
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: 'Experts vs The Internet'
Agency:
Client:
Date: September 2020
The United Nations’ (UN) initiative Verified is collaborating with The Wild to launch the social campaign ‘Experts vs The Internet’, aimed at tackling the spread of misinformation around coronavirus.
The Verified campaign's mission is to create content that cuts through the noise to deliver life-saving information, fact-based advice and stories from the best of humanity. By promoting and sharing Verified content, everyday people can play a crucial role in spreading reliable information that counters misinformation.
The ‘Experts vs The Internet’ campaign will contain three episodes produced by The Wild, and will feature leading experts as they address topics surrounding COVID-19 that are prone to misinformation. They deliver the facts, separating truth from conjecture. Through the series, the UN hopes to shift audience behaviour, encouraging people to seek reputable sources, to take care before they share information with others and urging them to consider the negative impact of sharing incorrect information.
Credits:
Director & Producer: Emma Baggott, The Wild at Jungle Creations
Director of Photography & Editor: Matt Boner, The Wild at Jungle Creations
Videographer: Dan Gillespie, The Wild at Jungle Creations
Editor: Dickie Jones, The Wild at Jungle Creations
Production Lead: Oliver Warley, The Wild at Jungle Creations
Head of Strategy: Tom McGirr, The Wild at Jungle Creations
Creative: Ed Burgess, The Wild at Jungle Creations
Project Management: Cecily Melsom, The Wild at Jungle Creations
Campaign Manager: Hannah Sharpe, Purpose
Producer: Jen Thomas, Purpose
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: 'Keep On Moving'
Agency:
Client:
Date: September 2020
A unique take on a classic road movie theme - the campaign film features a man at a grand piano ‘driving’ through dramatic English countryside playing and singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’. He then briefly stops at a Jet forecourt to refuel before hitting the road again to resume his musical journey accompanied by the line: ‘Don’t let filling up slow you down’.
Commenting on the campaign Ben Stump, creative director, Isobel said, "Since 1954 Jet has been on the side of the driver, aiming to get you in and out quickly. They understand that whatever you drive, or wherever you’re going, you just want to ‘Keep On Moving’. Through one man’s love of the open road (and a good old sing-song), this commercial is a beautiful celebration of that.”
The ‘Keep on Moving’ campaign is the latest activity in an ongoing brand refresh for Jet - supplied in the UK by the major wholesale and fuel provider Phillips 66 Limited – and is designed to increase visibility and consideration amongst new and existing customers.
“In fine-tuning the JET brand our aim is to improve the experience for our customers and to give the drivers who visit our forecourts everything they need and want to continue their journeys quickly and safely.” says Mary Wolf, managing director, UK marketing, Phillips 66 Limited “It is a simple, straightforward ‘driver-first’ ethos that is perfectly captured in this new campaign.”
The TV ad aired from 1 September, to be shown throughout the month across the Midlands and the North of England. Other elements of the Keep on Moving campaign will be rolled out nationally on social media throughout the month.
Credits:
Campaign name: Keep on Moving
Client: JET (Phillips 66 Limited)
ECD: Rob Fletcher
Creative Directors: Ben Stump & Simon Findlater
Planner: Sarah Sandford
Production Company: Chief Productions
Director: Nate Camponi
Producer (in-house): Amy Hansen
Producers (Chief): Colin Offland & Luke Filz
Media Agency: Pintarget
Region: SKY Adsmart; Northern England and Midlands
Business Director: Lisa Roscoe
Account Manager: Zoe Coleman
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: 'Monet & Chicago'
Agency:
Client:
Date: September 2020
The Art Institute of Chicago became the first American museum to purchase one of Monet’s paintings, and now Chicago is home to the largest collection of works by the artist outside of Paris.
As the Art Institute’s new exhibition “Monet and Chicago” welcomes the reopening of art museums in Chicago, HoneyWired created a special Snapchat Lens that puts Chicagoans (or at least their reflections) inside a Monet painting.
Credits:
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: 'Stay in Love, Stay Connected'
Agency:
Client:
Date: September 2020
The ‘Stay in love, stay connected campaign’ features timeless stories of romantic connections retold in today’s world.
From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.
Virgin Media’s latest TV film, created by adam&eveDDB, will air for the first time on 4 September during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.
The campaign is the third installment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times.
Credits:
Client: Virgin Media
Brand: Virgin Media
Project/Campaign name: Stay in love, stay connected
First Air Date: 04/09/2020
Clients: Cilesta Van Doorn (Brand & Marketing Executive Director), Sam Codrington (Head of Advertising), Sophie Buxton (Senior Campaign Manager), Chris Hughes (Senior Campaign Manager), Sam Miao (Campaign Manager)
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director/s: Tim Vance & Paul Knott
Agency producer/s: Brittany Littlewood / Charles Woodall
Planner/s: Claire Strickett & Paulina Thompson
Joint CEO: Tammy Einav
Managing Partner: Sam LeCoeur
Business Director/s: Pip Shepherd
Account Director/s: Cat Thomas
Account Executive/s: Olivia Rose
Business Affairs: Gemma Davies
Design Agency: King Henry
Designer/Typographer: Alex Fairman & Carl Warren
Media Agency: Manning Gottlieb OMD
Executive Director: Glenn Burchnall
Head of Planning: Kat Broomhead
Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders
Production Company: new-land
Producer: Mikey Levelle
Director: Joanna Nordahl
D.O.P: David Wright
Editing Company: TenThree
Editor: Chris Roebuck
Online: Untold Studios
Online Producer: Lauren Oldfield
Lead 2D Artist: George Rockliffe
Grade: Company 3
Grade Producer: Alexandra Lubrano
Colourist: Sofie Borup
Music Supervisor: Tom Stanford at Theodore Music
Audio Post Production: Phil Bolland at Factory Studios
Soundtrack name and composer: Carly Rae Jepsen ‘I Really Like You’ (Carly Rae Jepsen, Jacob Hindlin & Peter Svensson)
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: 'Set the Juice Loose '
Agency:
Client:
Date: September 2020
From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of Maynards Bassetts for inspiration.
In an increasingly competitive candy category, the task for Maynards Bassetts was to reassert the brand as a leader, and remind the nation of the brand’s heritage of bringing high quality, delicious sweets to market for over one hundred years.
What better way to do this than bringing back one of the catchiest lines in British advertising? From the 7 September, across outdoor and digital, Maynards Bassetts will be asking the nation to ‘Set the Juice Loose’ once more.
Maynards Bassetts will be showcasing the barely containable, mouth-wateringly juicy qualities of some of its most popular sweets across a dozen creative executions.
Credits:
Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: David Masterman
Creatives: Dan Glover-James, Elias Torres, Steven Yeates, Adam Taylor-Smith
Joint Head of Planning: Nicky Vita
Planning Director: Ollie Latham
Business Director: Matt Smith
Account Director: Anna Fotheringham
Account Manager: Matt Reed
Integrated Project Director: Jon Dewart
Senior Producer: Doris Tydeman
Executive Creative Director: Darren Bailes
Creative Director: David Masterman
Creatives: Dan Glover-James, Elias Torres, Steven Yeates, Adam Taylor-Smith
Joint Head of Planning: Nicky Vita
Planning Director: Ollie Latham
Business Director: Matt Smith
Account Director: Anna Fotheringham
Account Manager: Matt Reed
Integrated Project Director: Jon Dewart
Senior Producer: Doris Tydeman
CGI Artist: David Mcleod, Bernstein & Andruiili
SFX: Strings & Tins
Mondelēz: Elise Burditt (Associate Director) and Anna Ulrich (Brand Manager)
Media Agency: Carat
Client Director: Alice Millar-Durrant
Client Account Director: Patrick Gorman
Planning Manager: Jonathan Kriening
Account Executive: Hugo Cadman
Client Director: Alice Millar-Durrant
Client Account Director: Patrick Gorman
Planning Manager: Jonathan Kriening
Account Executive: Hugo Cadman
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: 'Remember A Charity '
Agency:
Client:
Date: September 2020
Remember A Charity has unveiled its latest campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week (7-13 September).
The campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure.
Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will.
Credits:
BRAND: REMEMBER A CHARITY
CLIENT: Rob Cope, Lucinda Darby & James Cundy,
AGENCY: Atomic
ECD: Guy Bradbury & Dave Henderson
CREATIVE DIRECTORS: Ben Gough and Amilcar Torija
CREATIVES : James Halladay & Max Sizeland
PLANNER: Summer Taylor
LEAD PRODUCER: Charlie Berry
ACC MANAGEMENT: Katie Salt, Sivanne Lewis &, Andrew Rees
DESIGN/TYPOGRAPHY: Pete Mould
PRODUCTION CO: The Wombles
DIRECTORS (ANIMATION): Simon Hodgkiss
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: '#EveryoneNeedsNature'
Agency:
Client:
Date: September 2020
The National Trust has launched #EveryoneNeedsNature – an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation.
Devised by creative agency Wieden+Kennedy London, with media planned and bought by Medialab, the campaign will appear on ITV, Channel 4 and Sky, on billboards around the country, and in national newspapers and magazines, over a six week period.
The campaign will focus on nature and wellbeing and on the universal need for nature. It follows the bold ambitions set out by the Trust to mark its 125th anniversary in January including planting 20 million trees and creating green corridors for nature and signals the start of more sustained fundraising appeals by the conservation charity. It will seek donations from the public – both existing supporters and new ones who have an increased interest in nature following lockdown.
Donations will be used for a variety of nature conservation work programmes; £5 will buy and plant a tree, £10 will help maintain coastal footpaths and £15 will help with wildflower meadow creation.
Credits:
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: 'Music, Meet Podcasts'
Agency:
Client:
Date: September 2020
Spotify has introduced ‘Music, Meet Podcasts’ – its first global campaign of the year. The campaign unveils the new brand platform, ‘Listening is Everything,’ which inspires and connects listeners to each other and the world through the power of music and podcasts – all in the playful and light-hearted tone Spotify is known for.
The ‘Music, Meet Podcasts’ campaign includes a series of digital videos featuring artists and podcasters from Tove Lo and Calvin Harris to the First Lady Michelle Obama and Esther Perel. The digital videos highlight the personalised, curated and exclusive content that keeps 300 million listeners coming to Spotify for more. ‘Music, Meet Podcasts’ is live in 23 markets and will run across social, digital and OOH.
Additionally, the campaign includes an animated film, ‘Same But Different,’ that brings to life how listeners around the world tap into music and podcasts for every mood, moment or activity, demonstrating the integral role audio plays in our daily lives. ‘Same But Different’ will run on broadcast in 16 markets globally.
Credits:
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: 'The Blitz'
Agency:
Client:
Date: September 2020
To mark 80 years since the start of The Blitz, Ancestry, the global leader in family history, has commissioned the creation of a new collection of art depicting life during The Blitz and World War II.
The 80 pieces of art, available to view on Ancestry.co.uk/Blitz80, are based on real-life stories discovered in wartime records available on Ancestry and aim to bring to life the extraordinary ‘everyday’ lives and efforts of people all over the country and the British spirit that shone through whilst they lived and served on the home front.
The campaign, proposed by Ancestry’s UK PR agency, Red Consultancy, was inspired by the War Artists Advisory Committee (WAAC) which was established at the outbreak of World War II by the UK Government’s Ministry of Information. Its aim was to compile a comprehensive artistic record of Britain throughout the war and by the end of World War II, included 5,570 pieces. The original records are held at The National Archives, in Kew.
Credits:
Client: Ancestry
PR Agency: Red Consultancy
Creative Agency: Anomaly
Media Agency: the7stars
Social Media Agency: 1000heads
Performance: Performics
Influencer Agency: Social Chain
Web Builders: Feed
Creative Agency: Anomaly
Media Agency: the7stars
Social Media Agency: 1000heads
Performance: Performics
Influencer Agency: Social Chain
Web Builders: Feed
*The following OOH home sites will be showcasing The Blitz artwork:
Cardiff – Super Motion
Manchester – The Screen @ Printworks
Birmingham – The Screen @ New Street
Southampton – The Screen @ West Quay
Glasgow – The Screen @ St Enoch
Plymouth – Drake Circus Shopping Mall
Digital 6 sheets will also be seen in city centres in Bristol, Liverpool, Sheffield, Portsmouth, Coventry and London
Manchester – The Screen @ Printworks
Birmingham – The Screen @ New Street
Southampton – The Screen @ West Quay
Glasgow – The Screen @ St Enoch
Plymouth – Drake Circus Shopping Mall
Digital 6 sheets will also be seen in city centres in Bristol, Liverpool, Sheffield, Portsmouth, Coventry and London
Piccadilly Lights Activation:
Creative Agency: Anomaly
Executive Creative Director: Joe Corcoran
Creatives: Mike Whiteside
Creatives: Ben Robinson
Creatives: Mike Whiteside
Creatives: Ben Robinson
Animation & Post Production: Blind Pig
Executive Producer: Thierry Levy
Creative Director: Ric Comline
Creative Lead: Sean Cooper
Animation: Sean Cooper, Lawrence Scanlon
Creative Director: Ric Comline
Creative Lead: Sean Cooper
Animation: Sean Cooper, Lawrence Scanlon
Artists who produced artworks for The Blitz activity include:
Danni Simpson, Belfast
Liu Mengxia, Birmingham
Luke Brookes, Staffordshire
Andy Council, Bristol
Anna Marrow, Bristol
Nay Groves, Bristol
Gareth Brown, Cardiff
Matt Joyce, Cardiff
Sam Dawson, Cardiff
Harri Davidson, Cardiff
Jenny Shufflebotham, Coventry
Michael Snodgrass, Coventry
Megan Menzies, Essex
Katie Smith, Glasgow
Greg McIndoe, Glasgow
Jack Holland, Kent
Chloe Hall, Leicester
Sophie Green, Liverpool
Katie Pinch, Liverpool
Shana Lohrey, London
Elliot Byrne, London
Tom Cox, London
Krystal Wong, London
Adebayo Bolaji, London
Nathan Bowen, London
Joey Yu, London
Alex Francis, Manchester
Danielle Rhoda, Manchester
Charlotte Leadley, Plymouth
Scott Wilson, Plymouth
Laura Crouch Portsmouth
Ryan Mosley, Sheffield
Amy Kate Wolfe, Swansea
Liu Mengxia, Birmingham
Luke Brookes, Staffordshire
Andy Council, Bristol
Anna Marrow, Bristol
Nay Groves, Bristol
Gareth Brown, Cardiff
Matt Joyce, Cardiff
Sam Dawson, Cardiff
Harri Davidson, Cardiff
Jenny Shufflebotham, Coventry
Michael Snodgrass, Coventry
Megan Menzies, Essex
Katie Smith, Glasgow
Greg McIndoe, Glasgow
Jack Holland, Kent
Chloe Hall, Leicester
Sophie Green, Liverpool
Katie Pinch, Liverpool
Shana Lohrey, London
Elliot Byrne, London
Tom Cox, London
Krystal Wong, London
Adebayo Bolaji, London
Nathan Bowen, London
Joey Yu, London
Alex Francis, Manchester
Danielle Rhoda, Manchester
Charlotte Leadley, Plymouth
Scott Wilson, Plymouth
Laura Crouch Portsmouth
Ryan Mosley, Sheffield
Amy Kate Wolfe, Swansea
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