Justice4Grenfell brought the names of the 72 people known to have died in Grenfell Tower back into the news on the third anniversary of the tragedy.

Newspapers including The Mail on Sunday, The Sun on Sunday and The Sunday Times donated column space in print to remember the people who lost their lives. The names created a typographical tower to serve as a memorial for those who died and a reminder that the community is still seeking justice. 

Outdoor media companies such as Ocean Outdoor, Open Media, Jack Arts and London Lites have also donated billboard sites across London to display the tower of names.

Diesel has launched a short film titled 'Francesca.'

Directed by Francois Rousselet and realized with the advice of Diversity, an Italian association committed to promoting social inclusion. The short video features a young woman, who is assigned male at birth, as she begins transitioning through life, in feats both big and small, as she achieves her dreams. “Francesca” debuts at the commencement of Pride month, with the film expresing Diesel’s 'For Successful Living' spirit, as the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

Francesca is played by model and activist Harlow Monroe. Rousselet tracks Francesca’s transition over time, and the viewer sees our heroine embracing herself as she comes into her true identity. Throughout the vignette, a Christian cross motif appears—including from the very first scene, as a pendant. She does not hide her transition; Francesca is seen recognizing herself as female on an application. The final scenes show another ultimate desire: Francesca enters a nunnery, swapping her Diesel denim for a habit, fulfilling both her own intentions and the pursuit of her faith.

Vans’ newest chapter of its 'This Is Off The Wall' campaign captures this universal sentiment with a new series of short films showcasing how three diverse communities have discovered their creative voices through skateboarding.

Expressing collective themes of identity, imagination, perseverance and most of all, friendship, the new campaign shares these unique perspectives to foster connection with fans and inspire creative freedom through skateboarding. 

DRGN has launched a campaign for its turmeric superdrink.

DRGN’s playful nod towards recent government guidelines, highlights the benefits of their caffeine-free, natural energy beverage.

In total, DRGN will have 50,000 rolling ads displayed around 10 prime sites in the Oxford Street, Marylebone and Marble Arch areas on digital kiosks.

DRGN have a number of stockists in the area, so passers by will be able to purchase the Superdrink at

John Lewis Foodhall, Whole Foods Market, As Nature Intended and Revital.

 

The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, is launching a targeted online campaign on Monday 8 June.

The creative, produced by Manchester-based digital Agency Neon, will be featured on the website for parents, Mumsnet.

The work is a new direction for the brand, targeting exhausted parents who have had to juggle working from home while simultaneously home-schooling children and managing household chores during the lockdown period, especially mums. And – while many cleaning services are closed during this period – Laundrapp wants to raise awareness that it is open and easy to use, without leaving the home. Parents can access the service quickly and easily via their phone or other devices with the laundry collected using a safe, contactless pick up from their home.

The Premier League hauls in over 2 billion viewers, as the 380 matches are being broadcasted worldwide, which makes it the most viewed football competition across the entire globe. With that many eyes logged in, the Premier League thought it would be apt to refresh their overall identity and present a new creative vision. MassiveMusic was invited to team up with DixonBaxi to do just this.

The aim

DixonBaxi, DesignStudio and Premier League aimed at an ultra-modern look for the visual appearance, which resulted in a diverse color palette and impactful graphics. The new and bold move calls for an audio identity with an equally innovative direction. This formed the foundation in approaching the composition of the soundtracks. We decided to complement these new visuals with a sound that is as impactful and colorful, whilst simultaneously keeping the theatrical aspect of the sport woven in.

“A brand can trigger certain emotions by using music and/or sound that elicit these emotions. This is incredibly powerful when you want people to feel a certain way when they experience your brand.” explains Tim Preston, Head of Production at MassiveMusic London.

The approach

We approached this project from a strategic sonic branding angle, where partnership with the agencies, the global network of the Premier League and creativity were central to the process. This means we took these elements in account when we created the sounds around the personality of the Premier League as a brand. Eventually, we honed in on three particular sonic territories: 1. Dynamic electronic production 2. Location field recordings 3. Re-processed classical instrumentation

The result

This resulted in an overarching master theme for the Premier League, which provides them with a contemporary and recognisable soundtrack. Additionally, we created 11 variations on the overarching theme so that the sound is applicable on multiple touch points, ranging from rock based alterations, to electronic, to more breakbeat inversions. The familiarity of the main theme ensures the coherence of the audio identity of the Premier League.

“The Premier League had an opportunity to own a space in music as we found that the majority of leagues around the world sounded exactly the same” says Roscoe Williamson, Head of Branding at MassiveMusic London.

Walk-on anthem

In addition to the rebranding of the broadcast sound, we also revamped the walk-on anthem, which is heard before the start signal of each game to get both the fans in the stadium and at home riled up.

FIFA 17 decided to implement the theme into the game for an even more realistic experience. With the global reach of the Premier League, this might well be the most viewed case in the history of MassiveMusic.

On August 8th 2017, due to high demand from Premier League fans, the anthem was released as a single on all digital music platforms. Check it out on Spotify.

Using the world’s largest and best sounding piano, we have created the new sonic identity for banking giant UBS, as an integral part of their global rebrand. The sonic logo comprises three magical chords played upon this 2 story high, incredible sounding instrument and is to be used across all of UBS' touch points.

Stairway to heaven

The client brief said: “Avoid piano only”. And we presented: piano only. But we didn’t use just any piano. We used the best sounding piano in the world, which also happens to be the biggest piano in the world. It’s the only piano that measures 12 feet in height and you have to climb a set of stairs just to play it.

The special ingredient in this story was David Klavins - a master piano builder on a quest to create the best sounding piano in the world. The story of David Klavins is actually the story of UBS - they are both striving to be different from the industry, not for the sake of being different but for the sake of simply being better.

Humans for human

We didn't want to create another mnemonic device made for a marketing department; we were after an honest musical moment by humans for humans.

So, instead of yet another frivolous single note melody that characterises most generic sonic logos today, we went with a simple but powerful progression of three chords - that tells the story of UBS and dances elegantly with their visual style: ‘Three chords and the truth’.

NYC non-profit Literacy Partners and creative agency The&Partnership have launched a campaign to raise awareness for the nearly 1 in 5 New Yorkers who are unable to read.

The campaign is anchored by an online video that graphically illustrates the social costs of not being able to make sense of the messages around you. Using a custom-developed “broken” typeface the film shows viewers what the world looks like to those New Yorkers who struggle with reading, while also highlighting the critical information they may be missing during this very uncertain time. 

Mongoose, the beloved bike and scooter brand, has launched an electric scooter with the help of a new film 'Electrified,' which was created in collaboration with Rabbit Foot Studios and Lucky.

The film, shot just before many regions in the US were about to fall under stay-at-home-orders, is a celebration of finding one’s own path and the mystery and adventure of the open road. As the world begins to open up, 'Electrified' is a filmic vision of momentum and possibility.

EasyJet celebrated its first day of flying and the reopening of Europe with a new social campaign created by VCCP.

The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again.

Alongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. The businesses will be able to post content using the #europening hashtag, and easyJet will then share the best submissions with their followers.

The campaign sits alongside easyJet’s ‘Europe with Confidence’ pledge - a promise to easyJet customers that the airline will look out for their wellbeing, reaffirm their commitment to sustainability, and continue to offer great value.

The work launched on 15 June, and will run across all nine of easyJet’s markets.