Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>
Idioma: En

Creative Works: the best ads produced remotely amid lockdown captivity

Just weeks into a global lockdown that has left many unable to leave the confines of their homes, the concept of being able to organise and shoot an advertising campaign anywhere in the world feels alien.

Related Articles

For the first time in history, brands cannot just call upon a sun-drenched landscape or a metropolis bustling with life to help them sell the idea of their product. Now, creativity sits far closer to home.

With shoots cancelled or postponed for the foreseeable future, as with any challenge, there are those who reimagine it as an advantage.

In the UK, which is in its fourth week of lockdown, creatives have had to overcome the hurdle imposed by an inability to venture out, unless for one exercise a day or a coveted visit to the supermarket.

One week in, Engine shot a chilling film for Women's Aid that used videos shot during daily excursions in London to show how empty streets mean abusers are now locked in with their families.

For car brands, advertising the joy of cruising a fine motor around roads carved perfectly through valleys feels not only taunting and irresponsible, given driving for the sake of it is not ‘essential.’ Created overnight, Porsche reused existing materials to urge drivers to stay in, despite the beautiful weather and empty roads.

Over in the US, Apple is aware of the part its products are playing in helping people stay both connected and creative, creating ‘Creativity Goes On’ over two weeks – a montage of the different ways people are using its tech during lockdown.

We've handpicked the most inventive creatives to be created from lockdown, thus far. 

: 'Creativity Goes On'

Agency:
Client:
Date: April 2020
Next up on brands creating ads from home, Apple has captured how people are using its products to stay creative during the Covid-19 pandemic.
To show that despite the lockdown, ‘Creativity Goes On’ – the film montages footage of people keeping creativity alive; whether it be drawing pictures on iPads, producing video content on Macbooks or using FaceTime to share creative ideas.
Created over the course of two weeks, the film is interspersed with celebrities including John Kransinski working on an episode of his YouTube show #SomeGoodNews, Oprah Winfrey addressing #OprahTalks viewers on Apple TV+ with words of support and the actress Lily James taking part in the #SaveWithStories children’s book initiative with her iPad.
 
Credits:
 
Tags: United States
 
 
 
Loading...

: 'The Lockdown'

Agency:
Client:
Date: April 2020
While the nation follows the government’s direction to stay safe indoors, Women’s Aid wants people to consider those who might not be ‘safe’ via those instructions.
Between the 26 March and 1 April, Women’s Aid experienced a 41% increase in users visiting its Live Chat site – a marked difference from the week prior. To help victims of domestic abuse, Women’s Aid set up a coronavirus advice page for survivors, which has since received 27,000.
The stark growth of women seeking help coping with domestic abuse during the lockdown, presents a very chilling problem at hand. To raise awareness of those struggling through the coronavirus lockdown with their abusive partners, on a pro bono basis, Engine and Knucklehead have created ‘The Lockdown’ – a campaign that brings this issue to the fore.  
Abiding by the current government guidelines, a number of collaborators used their daily exercise excursion to capture footage of London, at it’s most empty, as people remain inside.
The vehicles have all but gone on Westminster Bridge as Big Ben stands enclosed still in scaffolding, the traffic lights still light up at Piccadilly circus though for no one’s use, a Chinese lantern blows  along an abandoned pavement in China Town; all chilling images that stress that domestic abusers are no longer walking the streets, ‘they’re locked inside with their families.’
The work will run on social channels and in donated media including The Guardian print and digital, as well as Sky and Eurosport, thanks to help from Essence.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Client: Women’s Aid
Title: The Lockdown
Agency: ENGINE
Executive Creative Director: Billy Faithfull
Creative Director: Christopher Ringsell
Creatives: Charlie Gee and Tian Murphy
Head of Film: Melody Sylvester
Agency Producer: Leila Bartlam
Assistant Producer: Olive Andrews
Client MD: Emma Marsland
Integrated Project Director: Liz Boothby
Senior Account Director: Rosa Stanley
Account Executive: Stephanie Coyne
Senior Strategist: Katherine Morris
Influencer Strategist: Gemma Glover
Production Company: Knucklehead
Executive Producer: Tim Katz
Director: Max Fisher
Sound Design: Ben Leeves
Audio: Jungle Sound Studios
Post-Production: Cut + Run
Editor: Rebecca Luff (Cut + Run)
Post-Production: The Mill
Colourist - James Bamford (The Mill)
Tags: UK
 
 
 
Loading...

: 'Making Home Count'

Agency:
Client:
Date: April 2020
To give thanks to those abiding to lockdown rules, Ikea Singapore has released a short film titled Making Home Content.
It covers the simply joys of being home, using footage shot by a team of creatives from TBWA Singapore that captures their lives during lockdown. 
Such 'joys' include pets, cooking and playtime with children. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Producer: The whole agency
Creative Director: Everyone
Writer: Someone or other
Actors: The agency ensemble
Editor: Indefatigable hero
Director: Anyone with a camera
Sound: Anyone with a camera
Music: Someone with a good ear and a piano
Client service: The whole agency
Client: Ikea
Tags: Singapore
 
 
 
Loading...

: 'Let It Not Tempt You'

Agency:
Client:
Date: April 2020
Despite the beautiful weather and empty roads, Porsche has created a movie overnight, alongside and a series of graphics to encourage viewers to leave their Porsche at home.
Based on existing materials, the campaign encourages Porsche owners to share photos of their cars parked in garages on social media.
In this way, DDB Warsaw was able to make sure that they comply with all safety recommendations.
Porsche owners from all over Poland joined the action, among them some Pilish celebrities:  Piotr Kędzierski, Patryk Mikiciuk and Kuba Wojewódzki, arousing the interest of the press and fans.
 
Credits:
 
Tags: Poland
 
 
 
Loading...

: 'The Drive'

Agency:
Client:
Date: April 2020
With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. ‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Credits Brand – Audi Australia
Agency – We Are Social Australia
Production Company – Finch Company
Post Production – Atticus (part of Finch)
Audi Australia Chief Customer and Marketing Officer - Nikki Warburton
Corporate Communications Manager - Shaun Cleary
Senior Communications Executive (Online) – Sean Mckeever
Senior Communications Executive – Peta Frost
We Are Social Australia
Managing Director - Suzie Shaw
Executive Creative Director - Edu Pou 
Senior Editor / Creative - John Agnew Designers - Matt Geersen and Oliver Ryan Executive Producer - Thea Carone
Account Director - Jess Steele
Account Manager - Jarryd Patel
Finch Company Director - Luke Bouchier
DOP - Jordan Maddocks
Executive Producer - Camilla Mazzaferro
Production Manager - Franceska Walker Atticus
Executive Producer - Amelia Bromley
Editor - Matt Bennet
Composer / Sound Design - John Hassell
Tags: Australia, Coronavirus
 
 
 
Loading...

: 'Voices'

Agency:
Client:
Date: April 2020
Nationwide Building Society is this week launching a new series of TV adverts to showcase different real-life voices and stories of how people are coping with life during lockdown as well as sharing their thoughts and feeling of what life may be like for them post-pandemic.
The new ‘Voices Nationwide’ adverts also highlight where to find further information about the support the Society is providing to members financially impacted by coronavirus.
The three adverts, featuring artists from previous ‘Voices Nationwide’ adverts, discuss what they would say to themselves in six months’ time. They were all completed within a week and filmed by the artists in their own homes, during the current lockdown period.
The campaign was developed by the Society’s lead creative agency VCCP with media planning and buying by Wavemaker.
Credits:
 
 
 
 
 
 
 
 
 
 
 
Agency
VCCP
Client name and job title
Gemma Pauley - Senior Advertising & Social Media Manager
ECD
Jim Thornton
Creative Directors
Laura Muse, Elias Torres, Daniel Glover-James
Agency Producer
Greta Wynn Davies, Joe Fathers, Hope Sutherland
Integrated Producer
Doris Tydeman
Planner/CSU Director
Gethin James & Shannon Singh
Media agency
Wavemaker
Media planner
Rachel DCunha & Vicki Falconer
Production company
VCCP Kin
Director
Greta Wynn Davies
Producer
Greta Wynn Davies, Joe Fathers, Hope Sutherland
Account Team
Hannah Fitz-Gerald, Claire Fleet, Nicole Mouawad
Planning
Gethin James, Shannon Singh
Tags: UK, COVID-19, film, TV, poetry, building society, Brand / Advertising
 
 
 
 
 
 
Loading...

: 'Play For the World'

Agency:
Client:
Date: April 2020
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Its latest campaign, 'Play for the World' pays tribute to athletes training inside due to quarantine. 
Credits:
 
 
 
 
 
 
 
 
 
Creative Directors Alberto Ponte, Ryan O’Rourke 
Copywriter Alex Romans
Art Director Miguel Gonzalez
Executive Producers Jake Grand, Krystle Mortimore
Producer Emily Knight
Associate Producer Shani Storey
Sr. Business Affairs Manager Maureen Doyle
Group Brand Director Andre Gustavo
Brand Director Kate Rutkowski 
Brand Manager Steve Smith
Group Strategy Director Paula Bloodworth
Group Media Director Daniel Sheniak
Associate Media Director Brian Goldstein
Creative Operations Manager David Ramirez
Integrated Traffic Managers Sabrina Reddy, Billy Mucha
Executive Design Producer Alicia Kuna Design
Producer Michael Rosenau
Studio Designer Mitch Wilson
EDITORIAL
Company Joint
Editorial Editor Jasmine McCullough
Editorial Consultant Tommy Harden
Assistant Editor Andrea Seider
Post Producer Annie Rosick
Executive Producer Leslie Carthy VFX VFX
Company Joint
Editorial Flame Artist Edward Lopez
Colorist Jasmine Vazquez
VFX Producer Rebekah Koerbel
VFX Executive Producer Bugs Russell
MIX
Mix Company Joint Editorial
Audio Mixer Natalie Huizenga
Producer Annie Rosick
MUSIC SUPERVISION
Company Walker
Senior Executive Producer Sara Matarazzo
Executive Producer Stephanie Pigott
Producer Danielle Soury
Tags: World
 
 
 
Loading...

: ' #StayAtHome'

Agency:
Client:
Date: April 2020
 
Channel 4 today reveals its brand new #StayAtHome campaign set to launch across Easter weekend and created to amplify the important public health message to Stay Home, Save Lives.
 
A series of 10 second, fly-on-the-wall style films, self-shot by a host of well-known Channel 4 faces reveal the celebrities carrying out mundane tasks at home during lockdown.
 
 
Big Narstie: https://youtu.be/ED1rDsFXN3M
Jamie Demetriou: https://youtu.be/tblq4sCx-f0
Joe Lycett: https://youtu.be/-_A44UhmYng
Jon Snow: https://youtu.be/_gDC4ofCbhg
Katherine Ryan: https://youtu.be/EvDvJU18Yss
Krishnan Guru-Murthy: https://youtu.be/-6CbRi9rnjY
Scarlett Moffat: https://youtu.be/LOKEDx0IcDM
Credits:
 
 
 
 
 
 
 
 
 
 
WE NEED YOUR BUTT (20”)
 
CREATIVE
Head of 4creative                      Lynsey Atkin
Creative Director                        Eoin McLaughlin
Creatives                                       Andy Shrubsole & Scott Taylor
Director                                         James Brown
Designer                                        Aimi Awang
 
ACCOUNT MANAGEMENT
Group Business Director         Matt Berry
 
PRODUCTION
Head of Production                   Miketta Lane
Executive Producer                   Shananne Lane
Producer                                       Fiona Wright / Maddie Smith
Editor                                              James Brown
Online                                             John Cryer at Platform
 
VFX                                                  John Cryer at Platform
Audio                                              Ian Chattam at Platform
 
MARKETING
Chief Marketing Officer            Zaid Al-Qassab
Marketing Manager                    Laura Woodcock
 
C4 TALENT #STAYATHOME (VARIOUS 10”s)
 
CREATIVE
Head of 4creative                      Lynsey Atkin
Creative Director                        Eoin McLaughlin
Creative                                         Aimi Awang
Director                                         Kelly Lacroix
Designer                                        Aimi Awang
 
ACCOUNT MANAGEMENT
Group Business Director         Matt Berry
 
PRODUCTION
Head of Production                   Miketta Lane
Executive Producer                   Shananne Lane
Producer                                       Louise Oliver/Lucy Ferguson
Editor                                              Kelly Lacroix
Online                                             Dean Wyles – Envy Post
Audio                                              Rich Martin – Envy Post
Post Production Producer      Peter Winslett
 
MARKETING
Chief Marketing Officer            Zaid Al-Qassab
Marketing Manager                    Laura Woodcock
Tags: UK
 
 
 
 
 
 
 
 
 
Loading...

: '#StayHome. Save Lives.'

Agency:
Client:
Date: April 2020
The Ad Council has joined forces with Google, the ANA, and other advertising, media, and marketing trade associations, on an industry-wide movement that begs the American public to '#StayHome. Save Lives'.
The movement builds on the success of #AloneTogether – a social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council.
The main aim of ‘#StayHome. Save Lives’ is to encourage as many people possible to stay home to slow the spread of coronavirus.
As part of the campaign, those on board will update their logos with a roof icon, across social media channels and websites. Further, to demonstrate support of this movement, they will promote PSAs that focus on social distancing.
The roof asset was designed by Google and the #AloneTogether PSA assets were developed by the Entertainment & Youth Brands of ViacomCBS.
Credits:
 
Tags: United States
 
 
 
 
 
Loading...

: 'So, What's For Tea?'

Agency:
Client:
Date: April 2020
Marking its first piece of work for Birds Eye, since it took over from incumbent Grey, McCann has revealed 'So, What's For Tea?' 
Created to help families cope during the coronavirus outbreak, The campaign presents a series of 'life hacks' to entertain families, including colouring pages and a word search. 
The hacks will be available through Birds Eye’s social media channels and website for families to download.
Credits:
 
Tags: UK
 
 
 
Loading...

: 'Even When We Can’t Be Close, We Can Be Together'

Agency:
Client:
Date: March 2020
Vodafone Italy have launched a campaign filmed entirely from home to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.
The collaborative project show the importance of connectivity through the strap-line “Even when we can’t be close, we can be together,” and has gone live on Italy’s main TV stations and across digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.
Credits:
 
 
 
 
 
 
 
 
Note: music rights are for Italy only
Tags: Italy
 
 
 
 
Loading...

: 'Tesco Food Love Stories: Dedications'

Agency:
Client:
Date: April 2020

Tesco has placed the general public at the heart of its latest Food Love Stories campaign, as it celebrates newfound passions for home cooking, as a result of the UK's Covid-19 lockdown.

Prior to lockdown, Tesco revealed the average person cooked four to six meals per week from scratch, less than one meal a day. Now, the average person is cooking between 17 to 21 meals per week – four times the amount they used to. 

40% of Brits believe that staying home and cooking from scratch during the lockdown has reignited their passion for cooking. 89% said they intend to cook long after the lockdown ends.

In a bid to entertain and inspire, Tesco is encouraging people to create and dedicate a special dish to a loved one and share it on social media, using the hashtag #FoodLoveStories. The film, which will launch tonight at 9pm on ITV, features a whole host of real people responding to Tesco’s call out, and cooking for their loved ones.

Credits:
 

Client names and titles:

Tesco Director of Marketing Communications: Emma Botton

Tesco Head of Campaign - Food: Louise Mason

Tesco Head of Content: Alicia Southgate

BBH Creative Team: Oliver Short and Jennifer Ashton

BBH Creative Director: Tom Drew

BBH Strategist: Laura Kinzett

BBH Business Lead: Samantha McLeod

BBH Account Director: Aymara Blanco

BBH Account Manager:  Zoë Harris

BBH Producer: Jemima Bowers

BBH Assistant Producer: Octi Ransom

Production Company: Black Sheep Studios

Executive Producer: Sophie Dewey

Producer: Amber Millington

Post Production: The Mill

Editor/Editing House: Chris at Black Sheep Studios

Sound: String and Tins

Lead Music Supervisor: Hywel Evans

Music Supervisor: Amy Ho

Media Agency: MediaCom

Tags: UK
 
 
 
Loading...

: 'We're Never Lost If We Can Find Each Other'

Agency:
Client:
Date: April 2020

To demonstrate how light can seap through cracks, Facebook has brought out a touching film, in celebration of how people are staying connecting during the coronavirus outbreak. 

Against the backdrop of personal footage obtained from real people during this time, the voice of British poet Kate Tempest recites her poem 'People's Faces' definantly.

The film ends by inviting viewers to visit Facebook's dedicated Covid-19 support page, to find resources, or to offer help. 

Credits:
 

Agency: Droga5 New York

Creative chairman: David Droga

Chief creative officer: Neil Heymann

Co-chief creative officers: Felix Richter, Tim Gordon

Global head of art: Alexander Nowak

Managing directo: Dan Gonda

Creative directors: Jono Paull, Dustin Tomes, Thom Glover, Marybeth Ledesma

Art directors: Paul Oberlin, Oscar Gierup

Copywriters: Josh Dimarcantonio, Stacy-Ann Ellis

Design director: Maria Wan

Senior designer: Eli Hochberg

Motion graphics designer: Michael Gaynor

Chief creation officer: Sally-Ann Dale

Director of film production: Jesse Brihn

Executive producer, film: Mike Hasinoff

Producer, film: Carlos Valvidia

Associate producer, film: Robert Matuluko

Senior music supervisor: Mike Ladman

Director of business affairs: Dan Simonetti

Senior business manager: Paul Van Dorpe

Celebrity talent relations lead: Whitney Vose

Traffic manager: Wendy Kaplan

Talent manager: Sunny Valencia

Graphics studio manager: Nereida Valles

Global chief strategy officer: Jonny Bauer

Head of strategy: Harry Roman-Torres

Group strategy director: Dan Ng

Strategy director: Cathy Song

Senior strategist: Graham Jones

Group communications strategy director: Yan Wang

Communications strategy director: Patrick Fahey

Senior communications strategist: Christin Wiegand

Group data strategy director: Wendy Kong

Senior data strategist: Daria Koren

Senior project manager: Simon Jolly

Group account director: Susan Pratchett

Account director: Gabrielle Barbuto

Account supervisor: Chelsea Elliott

Account managers: Roxanne Alberts, Cole Habersham

Client: Facebook

CMO: Antonio Lucio

Vice president, corporate brand marketing: Kate Rouch

Director, brand strategy: Andrew Stirk

Group creative director: Thomas Markham

Creative director: Zach Stubenvoll

Motion designer: Jerod Wanner

Director, brand programs: Mayumi Matsuno

Global director of brand marketing: Jasmine Summerset-Karcie

Marketing program manager: Kaitlin Giannetti

Marketing managers: Gregory Paige, Katie Secrest

Brand strategist: Josh Cleveland

Marketing insights director: Rick Malins

Marketing research manager: Jenn Dahm

Marketing researchers: Amy Huang, Lia Breunig

Director, communications planning: Radhika Narang

Communication planning manager: Dani Nichols

Brand communications lead: Lisa Stratton

Executive producers: Julian Katz, Maresa Wickham

Business affairs managers: Lauren Judelson, Kirsten Housel

Editorial: Second Child

Managing director: Scott Chinn

Editor: Nina Sacharow-Taylor:

Assistant editors: Emily Brennan, Jeff Leiser, Phil Serzo

Senior post producer: Sari Resnick

Post production: Blacksmith

Colorist: Mikey Pehanich

VFX 2D lead: Iwan Zwarts

Executive producer: Charlotte Arnold

VFX senior producer: Bindy St. Leger

Compositors: Ben Kwok, Robert Bruce, Jacob Slutsky, Daniel Morris, Yebin Ahn

Poetic song: People's Faces

Artist: Kate Tempest

Sound: Wave

Sound designer & mixer: Aaron Reynolds

Executive producer: Vicky Ferraro
 

Tags: United States
 
 
 
Loading...


This post first appeared on How To Organize Small Kitchen, please read the originial post: here

Share the post

Creative Works: the best ads produced remotely amid lockdown captivity

×

Subscribe to How To Organize Small Kitchen

Get updates delivered right to your inbox!

Thank you for your subscription

×