Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Budweiser, Tourism Australia, Miller, Burger King and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
To submit work for our Creative Works section, fill out this online form.
: 'Chicken sandwich professionals wanted'
Agency:
Client:
Date: December 2019
With the hype around the Popeyes Chicken Sandwich, many restaurants have experienced an increase in sandwich orders, especially on Sundays (a dig at Chick-fil-A, which is closed Sundays).
The company is seeking to hire more employees to staff its restaurants on Sundays to help meet such demand. Job requirement highlights include people who have previous experience cooking chicken sandwiches for other restaurants the other six days of the week.
The classified ads were posted in The New York Times, New York Post, Boston Globe and Miami Herald.
Credits:
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: 'We are the Frontline'
Agency:
Client:
Date: December 2019
World Aids Day occurs annually on 1 December. As a combined 25th anniversary and to mark World Aids Day 2019, Frontline Aids approached Tilt to create a truly emotive film that would represent the severity of the situation, but also to celebrate great progress and communicate the growing wave of optimism that exists today.
To date, Frontline Aids has been consistently bold with their messaging and were willing to embrace an unconventional approach to their brief that would enable them to stand out from other charities attempting to attract donations.
Frontline AIDS associates from across the world lent their voices to tell the story of how the epidemic has changed from the 80s until the present day. The misconception that AIDS is over still pervades and the most marginalised people across the world are the ones paying the price for that false belief.
Credits:
Copywriter - Paul Mallaghan
Director - Harry Osborne / Tristan Vanger
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: 'Whassup 20th Anniversary'
Agency:
Client:
Date: December 2019
Budweiser’s iconic “Whassup?” TV ad turned 20 on 20 December - and to celebrate, Bud fans created the world’s longest Whassup? chain together using Instagram stories.
The ad debuted in 1999 during Monday Night Football, inspired by the short film True by Charles Stone III. It has a spot in the Advertising Hall of Fame and to this day is both parodied and respected as a major turning point in advertising.
Fans were encouraged to join the Bud family, and athletes like Luis Severino (Yankees), JaVale McGee (Lakers), Blake Snell, (Rays), Yoan Moncada (White Sox), Eddie Rosario (Twins), Nomar Mazara (Rangers), Justin Upton (Angels), Francisco Lindor (Indians) who filmed their own videos – along with fans across the country.
Credits:
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Show me entity :: 31088
: 'Dry-ish January'
Agency:
Client:
Date: December 2019
Miller64 launched a new campaign introducing its 'Dry-ish January', a movement focused on enjoying a lighter beer-ish kind of beer this new year. Miller64 is a lighter beer-ish kind of beer with only 64 calories and 2.8% ABV.
To bring the campaign to life, Miller64 partnered with actor Nicholas Braun for a spot called 'Moist' where he humorously explains why people should drink Miller64 in January.
In addition to new creative spots, Miller64 is offering a rebate program to help consumers go Dry-ish. Just text Miller64 to 73255 and you could receive cash back on your purchase of a 24-pack Miller64 to kick start your new year. Visit www.miller64.com for full details on the offer, including state restrictions.
Credits:
DDB Chicago
Miller
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Show me entity :: 31093
: 'A Whopper of a Secret'
Agency:
Client:
Date: December 2019
As 2019 winds to an end, Burger King has a secret to reveal; to prove that the Whopper outsizes its rival burger - McDonald’s Big Mac - it has hidden one behind every Whopper ad this year - even on the Whopper bus.
By definition, Burger King’s Whopper is positioned as a heftier option for fast-food lovers getting their burger fix. Seeing this as a differentiating benefit against its rival burger, Burger King endeavoured to find a way to prove it - on a massive scale.
For this reason, it hid a Big Mac behind every Whopper ad BBH made this year. Behind every piece of print, TV, in-store advertising and the Whopper bus, Burger King placed a Big Mac behind every Whopper photographed - but due to the size of its own burger, the rival gets eclipsed from sight.
Credits:
Creative Credits:
Client name and titles
Burger King Marketing Director: Katie Evans
Burger King Head of Brand & Communication: Soco Nunez
Burger King Brand Manager: Suzi Hoy
BBH Creative Team: Thomas Devenport and Aubrey O'Connell
BBH Creative Director: Fred Rodwell
BBH Chief Creative Officer: Ian Heartfield
BBH Strategy Director: Saskia Jones
BBH Head of Strategy: Ben Shaw
BBH Account Director: David White
BBH Account Manager: Laura Huber
Film
BBH Producer: Nnena Nwakodo
Production Company: Black Sheep Studios
Designer: Christian Tunstall
Editor: Gus Melton
Director: Korrie Powell
Executive Producer: Sophie Dewey
Producer: Thom Godsill
Post Production: The Mill
Editor/Editing House: Black Sheep Studios
Sound: String and Tins
DOOH
BBH Head of Digital Production: Richard Atkins
BBH Digital Producer: Margarita Ognjanovic
Designer / Animator: Christian Tunstall, Sam Janar, Adam Crowley
Post Production: The Mill
Animation: Wellcom
Wellcom Producer: Ish Shein
Media agency: Vizeum
PR agency: Frank
Social Media agency: Coolr
Exposure: Ocean Digital Outdoor
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Show me entity :: 31094
: 'Matesong'
Agency:
Client:
Date: December 2019
Pop star Kylie Minogue is the face of the latest Tourism Australia campaign with a three minute-plus song that aims to persuade British travelers to visit the country.
Along with comedian Adam Hills and cricketer Shane Warne as well as some other local stars, Kyle’s musical performance takes a cheeky swipe at the Brits during the nation’s current period of Brexit uncertainty.
As part of the organization’s ‘Philausophy’ campaign, the ad has been planned to run from Christmas Day, the ad features a number of gorgeous backdrops while playing on Australian tropes, including seeing Kylie don her mechanics outfit to return to her first acting role from Neighbours as Charlene Ramsey.
The song, called 'Matesong' entices Brits to spend time with their friends down under; with the film running on TV and cinema screens as well as out of home and digital media channels.
Credits:
M&C Saatchi
Tourism Australia
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Show me entity :: 31092
: 'Warm Escape'
Agency:
Client:
Date: December 2019
Matthew McConaughey puts a new twist on ice fishing to highlight the versatility and serene sanctuary of the all-new Lincoln Aviator in a new campaign spot for the three-row luxury SUV.
With the stark beauty of winter as a backdrop, the latest piece has McConaughey using his Aviator as a shelter from the elements after carving a hole in the ice and dropping a line.
“Beats jiggin’ in a shanty,” he murmurs as he visibly relaxes in the warmth of his Aviator and begins sketching in his travel journal – the same journal, incidentally, that was shown in spots introducing the Lincoln Navigator.
The piece, produced by Hudson Rouge, was directed by noted cinematographer and director Lance Acord, known for movies like 'Lost in Translation' and popular shorts like this year’s 'E.T.: A Holiday Reunion.'
Credits:
Advertising Agency - Hudson Rouge
Chief Creative Officer - Jon Pearce
Creative Director Art - Luke Partridge
Creative Director Copy - Brett Minieri
Head of Integrated Production / EP - Mary Ellen Verrusio
Business Manager - Ron Kirkman
Senior Talent Manager - Angela Martin
Chief Executive Officer - Paul Venn
Chief Strategy Officer - Oliver Gibson
Channel Strategist - Ahra Cho
US Business Lead - Doug Molloy
Account Director - Tamara Taylor
Social Account Executive - Tanya Madorsky
Production Company - Park Pictures
Director - Lance Acord
Director of Photography - Lance Acord
Executive Producer - Justin Pollock
Line Producer - Caroline Kousidonis
Production Supervisor - Grace Campos
Editorial Company - Cosmo Street
Executive Producer - Maura Woodward
Post Producer - Luiza Naritomi
Editor - Mark Potter
Assistant Editor - George Irizarry
VFX Post - The Mill
Gavin Wellsman - Creative Director
Mikey Rossiter - Colorist
John McIntosh - Lead 2D Artist
Heino Henning - Senior Producer
Nathan Niamehr - Production Coordinator
Animation Company - Switch
Animation VFX Lead – Jon Magel
Finishing Producer – Cara Flynn
Sound Design – Warner Brothers Post Production Creative Services
Executive Producer – Darlene Gorzela
Sound Designer – Aaron Glascock
Mix Studio – Heard City
Executive Producer – Sasha Awn
Engineer – Keith Reynaud
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: 'Call It Whatever You Want'
Agency:
Client:
Date: December 2019
What is the best cure for the post-holiday blues? The Ikea Winter Sale and a big plate of meatballs! For the first time in over a decade, Ikea is launching a new campaign for its annual Winter Sale.
In the holiday retail season, where price points round out most retailers’ ad space, Ikea continues to take a different approach not calling out specific products or prices.
The spot opens with a family, three generations in all, entering the store to discover it is time for the Winter Sale. Shot overnight in Ikea’s Conshohocken, Pa. store, the spot maintains a fresh and humorous tone. The ad ends with the grandfather making a comedic reference to the retailer’s iconic Swedish meatballs, of which Ikea sells over 1bn a year globally and over 100m in the USA.
'Call It Whatever You Want,' developed by Ogilvy New York, replaces the 'It’s Not a Mistake' spot that the retailer has run since 2005 to promote the Winter Sale. The campaign is running on national television and CTV as well as across digital and social channels through 5 January, 2020.
Credits:
Ogilvy
Della Mathew - Group Creative Director
Monica Apodaca - Associate Creative Director, Art
Andrew Chisholm - Associate Creative Director, Copy
Josh Kornrich - Producer
Claire Morris - Managing Director
Alexandra Bernal - Account Director
Jenni Moseley - Account Executive
IKEA
Christine Whitehawk - External Communications Specialist
Marques Davis - Communications Manager
Paul Anderson - US Interior Designer Lead
Charlene Tea - Interior Designer
Production: Skunk US
Mike Maguire - Director
Shelly Townsend - Executive Producer
Bettina Schneider - Producer
Bryan Newman - DP
Tony Gasparro - Production Designer
Rebeca Yarsin - Casting
Editorial/Online: Arcade Edit
Will Hasell - Editor
Sila Soyer - Partner/EP
Sam Barden - Assistant
Ellen Lavery - Producer
Tristian Wake - Flame Artist
Mark Popham - Flame Assistant:
Color: The Mill
Fergus McCall - Colorist
Rochelle Brown - EP
Evan Bauer - Producer
Lucy Gatanis - Production Coordinator:
Aaliyah Lambert, David Franzo, Calvin Bellas, Andrew Ceen - Color Assists
Audio: Sonic Union
Steve Rosen - Mix Engineer
Pat Sullivan - Audio Post Producer
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Show me entity :: 31101
Show me entity :: 31102
