Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.
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Scroll through the latest work from brands like Berghaus, Budweiser, Unicef and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
To submit work for our Creative Works section, fill out this online form.
: 'Every Flavor Welcome'
Agency:
Client:
Date: October 2019
“Every Flavor Welcome” highlights DoorDash’s vast offering of restaurants and cuisines serving as an invitation to celebrate the diversity of cultures that make up America. DoorDash is the largest on-demand destination for door-to-door delivery in America offering its customers access to the most amount of restaurants across the country.
The high-energy TV spots dubbed “Shishito” and “Fish Roe” showcase over 52 dishes from the expected burgers and fries to cultural specialties from Ethiopia, Korea, Japan, Latin America and beyond.
Credits:
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: 'Chicken Plus'
Agency:
Client:
Date: October 2019
Perdue Chicken is pulling a fast one on chicken-nugget loving kids everywhere with the help of The VIA Agency.
These spots showcase Perdue’s brand new 'Chicken Plus' line of nuggets, tenders and patties with vegetables discreetly hidden inside. The hidden-camera style spots show parents how easy it is to get their picky-eater children to eat more veggies, and the best part is that the kids aren’t even able to tell they are eating vegetables.
Credits:
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: 'Baker Mayfield Cleans House'
Agency:
Client:
Date: October 2019
The latest part of the holistic marketing partnership of Arnold and Progressive Insurance builds on two previously released spots, continuing the season-long episodic content campaign that unfolds gradually, almost as a traditional storyline on TV would.
The new spots bring viewers into the Mayfield home, providing glimpses of the uniquely relatable, mundane aspects of homeownership - from mowing the lawn to cleaning up after entertaining guests. Even if, in this case, Baker and wife Emily Wilkinson live in a stadium.
Credits:
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: 'What's Love?'
Agency:
Client:
Date: October 2019
National Coming Out Day is 11 October, and even though acceptance of the LGBTQ+ community has come a long way, coming out is still a big deal and not an easy process. The Los Angeles LGBT Center has created a powerful video highlighting how family acceptance is critical to the mental health and well-being of LGBTQ+ youth.
The video, created by agency RPA and directed by Station Film’s Lena Beug, uses an emotional cover of a Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.
The video puts parents at the center of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school. Their heartbreak is the disappointment and rejection of their parents, shown in the sadness and hurt in their. In the second part, the tone is more upbeat, as parents are shown being accepting and loving of their children through the coming out process.
Credits:
Client: Los Angeles LGBT Center
Director of Strategic Initiatives: Alan Acosta
Agency: RPA
SVP/Chief, Creative Development: Jason Sperling
CD/Copywriter: Krystle Mullin
CD/Art Director: Ariel Shukert
SVP/Director of Video Production: Isadora Chesler
Associate Digital Producer: Wynt Curliano
VP, Director Business Affairs: Maria Del Homme
Business Affairs Manager: Bianca Villasenor
Account Supervisor: Tyler Brockington
Manager, Digital Strategy: Hanna Samad
Supervisor, Digital Strategy: Tyler Sweeney
Intern, Digital Strategy: Hannah Messner
Intern, Art Direction: Ashley Cardwell
VP/Director, Public Relations: Britt McColl
Public Relations Supervisor: Sara Morgan
Production Company: Station Film
Director: Lena Beug
Executive Producer: Caroline Gibney
Line Producer: Julie Lee
DP: Wyatt Troll
Casting Director: Shane Liem
Editorial: Union Editorial
Editor “What’s Love”, NY: Christopher Huth
Executive Producer, NY: Caryn Maclean
Senior Producer, NY: Susan Motamed
Assistant Editor, NY: Jean Taylor Cassidy
Senior Producer, NY: Logan Aries
Graphic Artist, LA: Mannix Rickenbacher
Online Artist, LA: Carolyn Woods
Sound Engineer Mixer, LA: Milos Zivkovic
“BTS/Auditions Social Contentl” Editor, LA:
Managing Partner: Michael Raimondi
Executive Producer, LA: Joe Ross
Telecine: Electric Theatre Collective
Telecine Artist, UK: Ruth Wardel
Colour Producer, UK: Oliver Whitworth
Executive Producer, LA: Kate Hitchings
Singer/Performance: Rose Cousins
Publishers/Songwriters:
“What’s Love Got to do with it?” Terry Britten & Graham Lyle
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: 'Five Women '
Agency:
Client:
Date: October 2019
BBDO Düsseldorf, together with Pink Ribbon Germany and lingerie label LYN, has created an impressive campaign for custom-made bras which defy conventions, photographed by Rankin, to present the 'undisguised' female form.
How can you give hope and inspiration to women who have lost one or even both breasts as a result of cancer? By showcasing female role models who represent them.
BBDO Düsseldorf and Pink Ribbon Germany have developed a campaign that showcases five self-assured women facing the camera and displaying their femininity unashamedly in custom-made bras and with no prosthetics. The women demonstrate that they have retained their confidence in spite of their mastectomies.
Credits:
Pink Ribbon Deutschland:
Christina Kempkes
Rankin:
Photographer: Rankin
Executive Producer: Beth Montague
Producer: Christine Wright
Make up: Marco Antonio
Hair stylist: Nick Irwin
Film: Will Stuetz and Theo Rhodes
BBDO Düsseldorf:
Creative Team:
Tobias Feige, Daniel Haschtmann, Marius Sommerfeld, Verena Kohler, Max Seidler, Stefanie Hilker, Marco Czarnetzki
Account:
Liselotte Schwenkert, Vera Vanselow, Fabian Brakelmann
Craftwork:
Steffen Gentis
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: 'Dean Street '
Agency:
Client:
Date: October 2019
Leading UK outdoor brand Berghaus has launched its Dean Street collection that pays homage to its original birthplace of Newcastle, celebrating Berghaus’ heritage and exploring its rich archive dating back to the 1980s.
Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years.
Pentland Brands’ internal creative agency PCA led the creative for activation across retail and online. The campaign photography was shot in Newcastle by famed photographer Rosie Matheson.
Credits:
Creative Agency Director: Gareth Davies
Associate Creative Director: Stu Ross-Sheeran
Art Director: Dan Roberts
Designer: Barney Ward
Head of Client Services: Fabrice Temmerman
Agency producers: Emma Bett & Laura Sinclair
Account management: Emma Hocking
Copy: Josephine Wall & Ashley Slater
Photographer: Rosie Matheson & Pentland Photographic Studio
PR & Production: Gung Ho
Styling: Holly Macdonald
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: 'Famous Original New York City'
Agency:
Client:
Date: October 2019
NYC & Company, the official destination marketing organization for New York City, has embarked upon a $20m campaign, refreshing its ‘Famous Original New York City’ creative to reach the most international markets possible.
The initiative will be unveiled across 22 countries, including Singapore and Ireland for the first time. Produced in-house, the work predominantly features the Statue of Liberty as an icon screen printed in various colors, ala Andy Warhol.
The copy includes the line ‘Welcomes You Always’, in a bid to reinforce New York City’s hospitable spirit towards visitors.
The campaign will roll out internationally across JCDecaux’s out-of-home sites, as well as across digital and partner-owned media. The board has teamed up with a number of tour operators and airlines, including British Airways and Scandinavian Airlines, to push the messaging.
Such travel partners have been given the chance to choose their poster colorway of choice. They have also been provided with a toolkit, which has been designed to “promote New York City in a visually cohesive way”, according to a press release.
Credits:
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: 'The Cargo Project'
Agency:
Client:
Date: October 2019
In celebration of Black History Month and ahead of a UK wide tour, the Cargo Project will be launching a new immersive multi-media experience that offers an alternative narrative to the transatlantic slave trade that’s never been see before.
The exhibition will profile the lives of many individuals from the African Diaspora, Nanny of The Maroons Paul Bogle and Mary Seacole and many more, all people who worked within unimaginable confines but continued to inspire and empower others through their actions. The chains were ever present but the refusal to be shackled is a thread that runs throughout the exhibition. The desire and ability of these figureheads to work with the severe restrictions that surrounded them and not just survive but go on to change the course of history, is a theme at the heart of Cargo.
Incorporating exclusive new music from Massive Attack, Cargo fuses the poetry of Lawrence Hoo, moving image and digital technology in this extraordinary collaboration between artists from across the globe.
Credits:
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: 'See Red'
Agency:
Client:
Date: October 2019
As Period gears up for the first-ever National Period Day on 19 October, the organization has shared a new public service announcement on its social channels.
Created by BBDO San Francisco and sponsored by Seventh Generation, this PSA highlights the glaring insight that if faces were bleeding, someone would do something.
Featuring Stephanie Shepherd, Madame Gandhi, Krewella and more, what starts as a familiar PSA with people speaking passionately to the camera soon takes a sobering turn when these familiar faces start bleeding. It was created with the appreciation that, as humans, we are hard-wired to respond dramatically to blood. But when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator's time of the month should not mean time away from the education or wages they need.
Credits:
Creative Agency: BBDO, San Francisco
Chief Executive Officer, San Francisco: Jim Lesser
Chief Creative Officer, San Francisco: Matt Miller
Creative Director / Copywriter: Kate Catalinac
Creative Director / Art Director: Corinne Goode
Executive Producer: Louise Doherty
Interactive Producer: Leslie Seder
Business Affairs Manager: Nihad Peavler
SVP, Group Account Director: Kim Fredkin
Account Supervisor: Kimberly Bodker
Content Creator: Bentley Rawle
Editor: Dalan McNabola
Director: Free the Bid
Director: Pam Thomas
DP: Free the Bid
Director of Photography: Tami Reiker
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Line Producer: Tony Cantale
Makeup & Costume
Key Makeup: Brenna Bash
Key Costumer: Julie Vogel
Music & Composing: Alibi Music
VP Strategic Initiatives and Composer: Kent Carter
Executive Producer: Jonathan Parks
Sound Mix & Edit: One Union Recording
President/Owner: John McGleenan
Senior Engineer: Joaby Deal
Senior Engineer: Matt Wood
Executive Producer: Jaylen Block-Smith
Color: Company 3
Vice President: Ashley McKim
Senior Producer: Matt Moran
Colorist: Jill Bogdanowicz
VFX: Method Studios
VFX Artist: Matt Welch
VFX Producer: Heather Saunders
PERIOD
Founder & Executive Director: Nadya Okamoto
Enfranchisement Productions: Brad Jenkins
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: 'Words By '
Agency:
Client:
Date: October 2019
Unicef Next Generation has released Words By, a book of collected poems and stories from 138 diverse voices, designed by London studio Charlie Smith Design.
The book and accompanying website celebrate our humanity by bringing together experiences of individuals from all walks of life. Working with Unicef Next Generation, Charlie Smith Design created the Words By identity to support the stories in the book across print and online platforms.
Visiting refugee camps across Europe, Unicef Next Generation was inspired to publish stories by different people about their experiences. Contributors had creative freedom to write the rawest poetry and prose that mattered most to them. Through their words and on their terms, the collection finds beauty in differences and celebrates the similarities between human beings.
100% of proceeds from the sale of Words By will go to Unicef’s Children’s Emergency Fund helping vulnerable children affected by war and natural disasters globally.
Credits:
Charlie Smith Design
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: 'Come Down For Air'
Agency:
Client:
Date: October 2019
Tourism Tasmania relaunches its brand with a campaign that calls on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. An invitation to ‘Come Down for Air’.
Credits:
Client: Tourism Tasmania
Chief Executive Officer: John Fitzgerald
Chief Marketing Officer: Emma Terry
Head of Brand & Content: Lindene Cleary
Brand Creative Manager: Chanel Paratt
Brand Project Officer: Felicity Williams
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Director: David Fraser
Art Director: Jane Tjokrowidjaja and Ben Alden,
Copywriter: James Sexton, Michael Dawson, Justin Butler and Lisa Down
Designer: Lincoln Grice, Fiona McLeod and Caroline Gilroy
Planning: David Warren and Thomasine Burnap
Managing Director: Stephen McArdle
General Manager: Paul Coles
Group Account Director: Edward Hughes
Account Director: Stefania Barry
Senior Account Manager: Peggy Wong
Account Manager: Adam Reeves
Agency Producer: Emma Friend
Director: Christopher Riggert
Production Company: FINCH
Executive Producer: Loren Bradley
Producer: Helen Morahan
DoP: Garry Philips
Post Production: Atticus
Online Artist: Drew Downes
Post Production Executive Producer: Amelia Bromley
Editor: Bernard Garry @ The Editors
Photographer: Adam Gibson
Art Buyer: Basir Saleh
Creative Services Director: Clare Yardley
Print Production: Karen Liddle and Jane Winnick
Music & Sound Production: Rumble Studios
Digital Agency: Clemenger BBDO Sydney
CCO: Ben Coulson
Creative Director: Brendan Willenberg
Art Director: Ollie Beeston
Writer: James Beswick
Digital Designer: Alex Kidd
Head of CX: Jade Clark
Planner Director: Rob Harding-Smith
Senior Account Manager: Bella Timar
Head of Production: Denise McKeon
Interactive Executive Producer: Claire Bisset
Front End Developer: Jay Young
Retoucher: Giles Davies
Director (Flare): Robin Sung
Senior Editor Online (Flare): Jess Morgan
Sound Designer (Flare): Robbie Balatincz
Producer (Flare): Kirstin Lees
Media Agency: Initiative
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: 'Be a King'
Agency:
Client:
Date: October 2019
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign celebrates his stand-out career in advance of his latest milestone, the soon-to-be most capped player ever for Spain. Ramos embodies the ambition of the King of Beers and Budweiser celebrates his journey to becoming truly one of football’s greats by using the meaning and symbolism of his tattoos to showcase his achievements.
“I’m very excited to partner with Budweiser, a leading global brand who shares my passion and commitment for the sport of football,” Ramos said. “I look forward to sharing my story in a unique way with my fans around the world to inspire them to see that greatness is within all of us, you just need the confidence to step up.”
Credits:
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