Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from brands like Oreo, Aviation Gin, Royal Navy, KFC and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
To submit work for our Creative Works section, fill out this online form.
Show me entity :: 29023
: 'Nerd On Your Side'
Agency:
Client:
Date: August 2019
Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative -- as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in their unending quest to drive sales for CPG retailers and brands.
With headlines like “We’re Obsessed with Your Mustard” and “We’re Seriously Crushing on Your Cat Food,” the ads reinforce the point that -- whether it’s nasal spray, corn chips or cosmetics -- when it comes to CPG retail, Catalina understands the unique buyer behind every buy. New video spots focus on data nerds connecting on a first date and later at a barbecue, with the latter featuring actual Catalina data scientists.
The campaign will run on a variety of business-oriented news sites, tailored to decision makers in both CPG and retail companies. This campaign represents the first work by Seattle-based DNA since being hired as Catalina’s ad Agency earlier this year.
Credits:
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: 'Nike Joyride Trial Experience'
Agency:
Client:
Date: August 2019
The Mill’s experiential and interactive team teamed up with Nike’s North America retail experience design team to collaborate on an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line.
The Nike Joyride Trial Experience playfully and scientifically explores Nike’s latest innovation; The Joyride Running Shoe, through three immersive games that inspire running, jumping, bouncing and laughter.
The experience takes the form of a ‘Testing Facility’; a structure outfitted with a reactive floor that creates a playground for three games. The games are specifically engineered to create a visceral experience of the product’s benefits and innovative design, awarding players with digital beads, which accrue in a giant interactive digital ball pit.
Users check-in and are outfitted with a pair of Nike Joyrides. Three at a time, they play a series of three games inspired by carnival amusements, traditional children’s games and agility exercises, winning digital beads along the way. Users can share their experience via a social media generator that captures them in the action and publishes content for them to share.
Visit the House of Innovation Nike flagship store at 650 5th Ave through mid-October 2019.
Credits:
The Mill
Nike
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: 'Zinger'
Agency:
Client:
Date: August 2019
In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ - Zinger at its location in Regal building in Connaught Place, New Delhi, India.
Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi. The founder of KFC - Colonel Sanders - was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ - the Zinger - was unveiled today. Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.
Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.
Credits:
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: 'Women Worth Watching'
Agency:
Client:
Date: August 2019
The US Open has a long history supporting Women's Equality. So, when Mcgarrybowen Chicago uncovered the shocking fact that of all sports covered in America, only 4% features female athletes — they knew the USTA would be all in on bringing awareness to this issue. The campaign will launch on the opening day of the US Open, which serendipitously falls on Women’s Equality Day. The USTA also expanded its partnership with SheIS, a not-for-profit group whose goal is to "leverage the power of women in sportsto create a future of, by and for strong women." Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign.
The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women's sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching — which serves as an invitation to spread the word. The message is delivered by Billie Jean King, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots.
Credits:
Client:
CMO: Amy Choyne
Managing Director, Marketing: Nicole Kankam
Marketing Manager: Carrie Ehorn
Marketing Coordinator: Noelle Hickey
Agency:
Chief Creative Officer: Kurt Fries
Group Creative Director: Lee Remias
Creative Directors: Lara Herzer & Mike Wegener
Head of Production: Steve Ross
Executive Producer: Mark Olson
Music Licensing Supervisor: Libby Morris
Director of Business Affairs: Joann Baker
Business Manager: Karen Blatchford
Group Strategy Director: Chris Robertson
Group Managing Director: Tom Smith
Account Director: Kristen Eglitis
Account Executive: Grace Harding
Production Company: Cinema Libertad
Editor: Robert Stockwell
Editor: Max Gold
Editor: Lindsay Rynne
Assistant Editor: Kathleen Bracke
Finishing Editor: Olivia Curry
Post Production: Nice Shoes
Post Producer: Serena Bove
Color Artist: Ron Sudul
Voice over: Billie Jean King
Hashtags: #WomenWorthWatching #mcgarrybowen
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Show me entity :: 29071
: 'Pirates'
Agency:
Client:
Date: August 2019
The Royal Navy has launched a recruitment campaign for its amphibious fighting force, the Royal Marines Commandos.
Giving new meaning to the Royal Marines’ long-running tagline ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations.
Created by Engine, 'Pirates' shows a unit of Royal Marines Commandos silently infiltrating a pirate camp.
Demonstrating the skilled ability of the fighting force, the team swiftly capture several of the enemy before the remaining pirates know what has happened.
In the style of a video game, a panoramic sweep shows how the Royal Marines stealthily completed their mission, totally undetected.
The film ends with the line, “You won’t see us coming. You won’t see us leave.”
Credits:
Client: Royal Navy
Agency: Engine
Creative Director: Orlando Warner
Creatives: David Dearlove and Richard Nott
Agency Producer: Nosisa Majuqwana and Bradley Woodus
Account Handling: Ed Norrington and Chris Moger
Planning: Nicola Dyball
Agency Designers:
Media Agency: Wavemaker, Manning Gottlieb
Production Company: MJZ
Director/Animator: Nicolai Fuglsig
Photographer: Matyas Erdly
Production Designer: Andy Kelly
Producer: Stephen Johnson
Editor: Rick Russell at Final Cut
Sound Design: Sam Ashwell at 750mph
Post-Production: NineteenTwenty
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: 'The Patch Plant Hotel'
Agency:
Client:
Date: August 2019
Patch, the online plant shop, opened the doors to the world's first hotel for plants.
Offering plant-parents a lifeline during their summer holiday, Patch offered a 100 'rooms', with a range of spa-like treatments for the plants.
A booking site was created to facilitate check-in and check-out times.
The launch of hotel was covered extensively in the press with over 300 pieces in the first week of going live.
Credits:
Devised and produced in-house by Rowan Adams, Patch's PR Director.
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Show me entity :: 29116
