Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best Creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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: 'Mindful Moments'
Agency:
Client:
Date: September 2018
Fold7 has launched its latest integrated campaign for Audible, the leading provider of premium digital spoken audio content. The campaign, ‘Mindful Moments,’ shines a spotlight on how consumers can use smartphones and mobile devices as a tool for enrichment. The TV execution of the campaign offers visuals that flit between two orangutans: one exhibiting the human behaviour of swiping and gaming juxtaposed with another listening to three audiobook performances while calmly completing a Rubik’s Cube.
A series of four OOH posters each showcasing four members of the primate species (mandrill, orangutan, gibbon and sifaka) asks the reader to think about more enriching tech experiences. The rendered orangutan footage for the TV commercial was created by award-winning visual effects and content studio, The Mill, and the imagery was taken by wildlife photographer Tim Flach who specialises in highly-conceptual images of animals.
The launch of the campaign begins with TV (30-second and 10-second), VOD, YouTube (10-second and six-second) on 17 September, followed by cinema on 21 September and OOH posters, tube and train card panels, DEPS and digital display formats from 8 October.
Credits:
Company/Brand: Audible
Clients:
Neil Caldicott - Director, Brand and Content
Matthew Parker - Senior Manager, Brand & Creative
Jawad Safdar – Marketing Manager, Demand Generation
Creative Agency: Fold7
Creative Chief/CCO: Ryan Newey
Creative team:
Ryan Newey & Adrian Lim.
Written by Ryan Newey
Creatives:
Simon Helm (OOH and VOD)
Account team:
Charlotte Elwig: Business Director
Miles Woodford: Account Manager
Strategy:
Yelena Gaufman: Strategy Partner
Marie Agudera: Strategy Director
Agency Producers:
Charlotte Whittall / Max Di Nunno
Production:
Short credits
Director: Jorge Montiel
Production Producer: Rebecca Perry
Editor: Jorge Montiel
VFX Supervisors: Sam Driscoll, Stefan Susemihi
Post production: The Mill
Audio: Scramble: Sound Engineer James Lyme
Full credits production
Director: Jorge Montiel
Production Producer: Rebecca Perry
Editor: Jorge Montiel
VFX Supervisor 3D: Sam Driscoll
VFX Supervisor 2D: Stefan Susemihi
3D Artists: Margaux Huneau, Paul Donnellan, Peter Agg, Adam Droy
3D Animators: Alberto Lara, Kevin O’Sullivan, Maxime Cronier
Colourist: Mick Vincent
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: 'Hell or Habito?'
Agency:
Client:
Date: September 2018
Habito doesn’t hold back with arresting animation that, with the help of 100 evil dead hands, humorously illustrates that you ‘don’t have to go through hell to get a mortgage.’
Juxtaposing the 'hellish' confusion, cost, time and stress generally associated with mortgage applications, with its 'heavenly' easier experience, the pioneering online mortgage broker wishes to capitalise on the general dread that engulfs consumers when they need to apply.
In the gory animation, made by agency Uncommon, we meet our protagonist at the beginning of his mortgage journey.
As the mortgage application unfolds into a never ending application form covered in graphs and unenticing text, our guy is presently whammed in the face by a body-less hand, that is not too dissimilar from Thing in the Addams family – though certainly less courteous.
The animation then accelerates into pace, with an army of hands mugging our mortgage man for all he’s worth. Coins, cash, even his gold tooth, the hands become increasingly sinister, robbing him of his spine, and eventually his soul.
Most people’s vision of hell.
The heavily dramatized animation works to capture mortgage stress, and exemplify how Habito can ease consumers to ‘homeowner heaven.’
Credits:
Client: Habito
Agency: Uncommon Creative Studio
Executive Creative Director: Sam Walker
Creative: Nina Beyers and Tom Espezel
Producer: Jennifer Grant
Head of Production: James Turnham
Business Director: Matt Hennell
Planner: Charlie Palmer
Production Company/Animation Studio: Strange Beast
Director: Andy Baker
Design: Serge Seidlitz
Producer: Matt Saxton
Sound Studio: Wave Studios
Sound Designer: Parv Thind
Print illustrator: Jimbo Phillips
Media agency: Goodstuff
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: 'My Style is Never Done '
Agency:
Client:
Date: September 2018
As the autumn/winter season begins, Asos is bringing fashion to the fore and encouraging customers to explore every part of their personal style, in its latest marketing push.
The face of the campaign is fashion game-changer, Jazzelle Zanaughtti, who has mesmerised the public’s eye by her metamorphic ability to continuously re-fashion herself while disobeying fashion norms.
Another day, another facet of her personality, delivered through her Instagram page ‘uglyworldwide.’
Asos wished to lever this spirit into their brand, inviting its customers to explore every facet of their personal style and identity.
The creative, “my style is never done” dramatizes limitless self-expression, with Zanaughtti the medium who evolves into diverse personas and alter-egos that make up her unique style.
The campaign will be backed by a four-week social push across the UK, US, France, Italy, Netherlands and Sweden, on Facebook, Instagram, YouTube, and Snapchat.
Yale Varty, marketing director at ASOS, commented: “We want this campaign to inspire our customers to explore everything that makes them, them – from the simple to the bold, and the fashion that enables it.
Credits:
Director: Terence Neale
DOP: Benoit Soler
EP: Sophie Hubble, Park Pictures
Producer: Rozanna Rocha-Gray, Romance FIlms
Production: Park Pictures, Romance Films
DOP: Benoit Soler
EP: Sophie Hubble, Park Pictures
Producer: Rozanna Rocha-Gray, Romance FIlms
Production: Park Pictures, Romance Films
Editor: Paul Hardcastle @ Trim
Grade: Company 3
Animation: D’ART Shitajo
VFX: Blade
SFX: Aumeta
Music composition: kwes./[o=o]
Hair: Pablo Kuemin
Make Up: Daniel Sallstrom
Bespoke Cowboy Hats: Alice Kirkpatrick
Campaign Concept / Art Direction: ASOS
Styling: ASOS
Casting: ASOS
Grade: Company 3
Animation: D’ART Shitajo
VFX: Blade
SFX: Aumeta
Music composition: kwes./[o=o]
Hair: Pablo Kuemin
Make Up: Daniel Sallstrom
Bespoke Cowboy Hats: Alice Kirkpatrick
Campaign Concept / Art Direction: ASOS
Styling: ASOS
Casting: ASOS
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: 'Champions Rise'
Agency:
Client:
Date: September 2018
Credits:
Client:
David Jackson (Franchise Strategy Director)
Paul Marr (Creative Strategy Director)
Anthony Doyle (Creative Producer)
Andy Gillooley (Creative Producer)
Tom Gent (Creative Video Director)
Chief Creative Officer: Richard Brim
Creative Directors: Tim Vance, Paul Knott
Creatives: Jeppe Vidstrup, Simone Wärme
Agency Producer: Celestine Hall
Agency Assistant Producers: Kendal Drake, Nicholas Akinnibosun
Planners: Martin Beverley, David Mortimer
CEO: Mat Goff
Managing Partner: Dylan Davenport
Account Director: James Derrick
Account Manager: George Fox
Designer/Typographer: Alex Fairman
Media agency: Starcom Mediavest
Production company: RiffRaff / Passion Pictures
Executive Producer: Tom Berendsen
Producer: Paz Parasmand
Director: BRTHR
D.O.P: Nicolas Loir
Editing Company: Trim
Editor: Thomas Grove Carter
Post Production: Electric Theatre Collective / Gloria
Post Producer: Jon Purton
VFX Supervisor: Yourick Van Impe, James Sindle
2D Artist: Iain Murray, James Belch, Alex Prod’Homme, Tom Humphrey, Alex Grey Alberto Pizzocchero, Ryan Knowles, Mike Cosgrave, Omar Akari, Manuel Perez, Adrian Monroy, Reynold Rodrigues, Christian Block, Max Van Leeuwen
3D Artist: George Savvas, Max Johnson, Sergio Morales, Nick Turner, Hannah Smith
AFX: George Dyson, Dexter George
DMP: Billy Stockwell
Colourist: Luke Morrison
Illustrator: bicicleta
Music Supervisor: Raphaella Lima (EA), Tom Stanford (We are Theodore)
Audio Post Production: Factory Studios
Sound Engineer: Phil Bolland
Soundtrack name and composer: CapeLion - God Clash (Tchaikovsky Remixed)
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: 'Deep House'
Agency:
Client:
Date: September 2018
– Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever!
Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy Pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4300 cubic metres of water.
Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system.
Credits:
Commercial: Deep House
CREATIVE AGENCY: WE ARE Pi
Executive Creative Director - Rick Chant
Executive Creative Director - Barney Hobson
Creative – Kyle Foreman
Creative - Tom Bird
Creative - Tom Biddulph
Executive Producer – Cathy Tennant
Account Director – Alanna Southgate
Designer - Kazimier Salemink
Designer - Jack Samels
Managing Director - Clare Jones
Chief Strategy Officer - Alex Bennett Grant
Business Affairs – Barrie Williams
Business Affairs – Ravinia Thwaites-Batteau
CLIENT:
Diederik Vos - International Brands Global Director Desperados
Jules Macken - Global Marketing Manager Desperados
Diogo Pinheiro - Global Communications Manager Desperados
PRODUCTION
Production Company – HFilms
Director: Hobson Chant
Technical Coordinator: Martina Amati
Producer: Federica Dordoni
Executive Producer: Stella Orsini
DOP: Daan Verhoeven
DOP: Fabio Ferioli
DOP: Finn White-Thomson (WE ARE Pi)
EXPERIENCE AGENCY: JACK MORTON WORLDWIDE
Lead Producer - Jemma Ryan
Creative Director - Oli Cottam
Show Production Manager - Ben Pickering
Senior Technical Director - Joe Frisina
Production Director - Suzi Thrift
Logistics Director - Aaron Arthur
Senior Logistics Manager - Hannah Redknap
Creative Strategy Director - Caspar Mason
Senior Account Manager - Lauren DuMont
Business Director - Sam Moqbel
EDIT
Editor – Will Judge
Associate Editor – Finn White-Thomson (WE ARE Pi)
POST HOUSE
Post House – Smoke & Mirrors
Executive Producer – David Michaels
Producer – Philip Delaney
Producer – Lonneke Bertens
VFX Supervisor - James Mortner
SOUND AND MUSIC
Sound Design – Alex Nicholls-Lee, Wave Amsterdam
Title – “Deep Down”
Performed by – Artwork
Composed by – Arthur Gordon Smith (Artwork)
Music Consultant – Alex Lavery, Executive Creative Director, Pitch & Sync
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: 'Brand identity'
Agency:
Client:
Date: September 2018
Anna is a hybrid digital assistant that helps businesses with their financial admin. It is an app, a card and a business account. Anna uses a combination of people power and AI to support businesses. The brand needed to attract customers to the new product and get them to sign up and download the app.
Financial admin can be arduous, so the challenge was to create a brand that injected some joy into admin, and a digital assistant that users actually wanted to interact with. NB asked the question 'What does a good natured AI assistant look like?’
It was decided the assistant needed to be efficient, simple but also have some charm and humanity. Anna is about making time for people. More time for business. More time for fun, and the brand needed to reflect this. A warm colour palette was chosen to inject softness into the brand, and move away from anything too cold and technical.
Drawing inspiration from helpful handwritten notes and doodles that a human assistant might create, NB worked with illustrator Alice Bowsher to create a a series of hand-drawn characters, icons and phrases that could used across the brand and in the app. These illustrations are used to create moments of joy, whilst the rest of the brand remains simple, clean and functional.
A straightforward and concise tone of voice is used throughout the brand, avoiding any confusing financial jargon. The name Anna was chosen and stands for ‘Absolutely No Nonsense Admin’ reflecting the brands straight talking ethos.
Credits:
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: 'Learning the Language of Love'
Agency:
Client:
Date: September 2018
This campaign set out to find love for four single Londoners in an entirely new language, using Babbel’s online learning app.
The campaign follows the Brits on their quest to learn a new language in just three weeks, all in the name of love.
Knowing just the name and the language of their match, the couples met for the first time on their date.
Credits:
Creative agency: Text100
Production agency: Text100
Creative Director: Tom Edwards
Client Lead: Zoe Mitchell
Producers: Alyssa Mellakh
Ryan Prout
Directors: Joe Patrick
Tim Bunn
DOP: Mark Adcock
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: 'Space Invaders'
Agency:
Client:
Date: September 2018
Adam&Eve/DDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England. The integrated campaign, which is the first by Adam&Eve/DDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year.
It uses the classic arcade game’s graphics, characters and sound effects, first released by Taito, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’.
The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists.
The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance. In the online film a driver is shown being tailgated by the Space Invaders enemy alien. The integrated campaign breaks on 17 September and will run for six weeks.
Credits:
Client: Alison Holiday, Head of Marketing & Events
Annemarie Hennessy, Senior Marketing Manager
Brand: Highways England
Project name: Don’t be a Space Invader
Chief Creative Officer: Richard Brim
Creative Director: Simon Lloyd
Creatives: Shay Reading, Frank Ginger, Paul Knowles
Agency producer: Charles Woodall
Agency producer: Jaki-Jo Hannan
Planner: Milla McPhee
Data Planner: Nic English
Business Director: Mike Stern
Account Director: Abi Robinson
Account Manager: Tom Peters and Holly Fletcher
Designer/Typographer: Paul Knowles and Scott Silvey, King Henry
Media agency: Carat
Media planner: Emma Kwarteng
Production company: Smuggler
Producer: Darren Tuohy
Director: Stylewar
D.O.P: Ben Magahy
Editing Company: Stitch
Editor: Tim Hardy
Post Production: Swiss
Colourist: Max Strömberg
Supervisor: Pablo Fernandez
VFX coordinator: Jonas From
Post Producer: Emma Rosas Hott
Music Supervisor: NA
Audio Post Production: 750mph – Mark Hellaby
Soundtrack name and composer: V15 – Mark Hellaby Invade Space - Darren Mudge
Annemarie Hennessy, Senior Marketing Manager
Brand: Highways England
Project name: Don’t be a Space Invader
Chief Creative Officer: Richard Brim
Creative Director: Simon Lloyd
Creatives: Shay Reading, Frank Ginger, Paul Knowles
Agency producer: Charles Woodall
Agency producer: Jaki-Jo Hannan
Planner: Milla McPhee
Data Planner: Nic English
Business Director: Mike Stern
Account Director: Abi Robinson
Account Manager: Tom Peters and Holly Fletcher
Designer/Typographer: Paul Knowles and Scott Silvey, King Henry
Media agency: Carat
Media planner: Emma Kwarteng
Production company: Smuggler
Producer: Darren Tuohy
Director: Stylewar
D.O.P: Ben Magahy
Editing Company: Stitch
Editor: Tim Hardy
Post Production: Swiss
Colourist: Max Strömberg
Supervisor: Pablo Fernandez
VFX coordinator: Jonas From
Post Producer: Emma Rosas Hott
Music Supervisor: NA
Audio Post Production: 750mph – Mark Hellaby
Soundtrack name and composer: V15 – Mark Hellaby Invade Space - Darren Mudge
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: 'Look Good, Do Better'
Agency:
Client:
Date: September 2018
Mr President's “Look Good, do Better" campaign brings the highly stylised, colourful and surreal Method brand world to life, framed in the Instagram square.
The new ad features a series of quirky, fun characters that prove that looking good is even better when you do good as well and music that brings a chic and tongue in cheek vibe, just like Method itself.
Credits:
Credits:
Agency: Mr. President
Chief Creative Officer and Partner: Laura Jordan Bambach
Chief Operating Officer and Partner: Shahla Lalani
Executive Creative Director and Partner: Jon Gledstone
Creatives: Florence Deary and Ruby Norman-Curran
Head of Connections Planning: Naomi Dunne
Connections Planner: Melia Malmquist
Account Director: Vicky Mockler
TV Producer: Harriette Wright
Projects Director: James Fricker
Head of Design: Dan Vivieros
Senior Designer: David Clulow
Directors: RBG6
Production Company: FRIEND
Producer: Rachel Rumbold
EP: Guy Rolfe
DP: Charlie Goodger
Stylist: Ameena Kara Callender
Production Designer: Dan Betteridge
Music: Trunk Records
Editor: Ross Hallard, Trim
Sound: Jack Sedgewick, Wave
Colourist: Richard Fearon
Post: Anandi Peiris, Grace Thorpe, MPC
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: 'First Breath'
Agency:
Client:
Date: September 2018
Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day. Created by AMV BBDO, ‘First Breath’ breaks on 20 September with an ITV premiere, then further TV spots and online channels, including Facebook and Instagram.
The campaign is inspired by the idea that the human race is born with a survival instinct, pulling together to overcome obstacles that are put in our way. The purest form of this being the moment when we come into the world and, powerless and unaided, take our very first breath.
The film makes the link between this innate spirit and the drive to deliver life-changing research breakthroughs for people with Alzheimer’s. It follows the journey of a baby swimming in an abstract underwater world and, when faced with confusion and adversity, showing a determination to kick forwards towards the light.
‘First breath’ is voiced by English actress Lena Headey, with original music by Hollywood musician and composer Daniel Hart.
AMV BBDO set out to create an uplifting tone, and to bring a feeling of hope to a disease that is commonly considered as an inevitable part of ageing. The sound design has been carefully crafted to reflect some of the confusion and isolation that can be felt by those living with Alzheimer’s, the music and soundscape taking the viewer on an otherworldly and emotive journey.
Credits:
Creative Directors: Nicholas Hulley and Nadja Lossgott, Diego de Oliveira and Caio Giannella
Copywriter and Art Director: Jack Smedley and George Hackforth Jones
Agency Planner: Bridget Angear, Olivia Stubbings, Elly Fenlon
Agency Account Team: Katy Talikowska, Amy Tippen, Abbie Snadden
Agency Producer: Yvonne Chalkley, Trish Russell, Nikki Holbrow, Paul Goodwin
Production Company: Somesuch
Editors: Final Cut
Director: Aoife McArdle
Voice over: Lena Headey
Music: composed by Daniel Hart
Music Supervision: Dan Rodgers at Mad Planet
Audio Post-production: Factory
Media Agency: OMD
Post-production Company: MPC
VFX shoot supervisors – Marcus Dryden and David Felipe
VFX Lead - David Felipe
VFX team – Andrius Jurkevicius, Jack Stone, Kalle Kohlstrom, Ed Taylor
Grade – George K
Post Producer – Amy Richardson
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