Not on the High Street's leader of all things creative, Penny Parnell talks to Tom Ollerton on the Shiny New Object Podcast on the latest ideas in innovation, how she came by such a unique job title and how the company works creatively. 

This series talks about the latest Marketing Technology in order to make sense of it for brands and agencies to apply it through his podcast.

Each episode will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.