Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
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Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
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The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 27.
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Conill: Toyota Tundra 'Tundra Power'
Agency: Conill
Client: Toyota Tundra
Date: June 2018
With the beautiful game getting underway half way around the world, many matches will be broadcast early in the morning in the US. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Toyota Tundra Power comes to the rescue.
Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra.
Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower and #Ad to receive their own coffee at home.
Credits:
Diego Yurkievich - Chief Creative Officer - Conill
Veronica Elizondo - Group Creative Director - Conill
Martin Cerri - Group Creative Director - Conill
Aldo Murillo - Associate Creative Director - Conill
Frank Traynor - Sr. Copywriter - Conill
Santiago Miculitzki - Sr. Art Director - Conill
Carlos Barciela - Director of Production - Conill
Monika Torres - Associate Director of Integrated Production - Conill
Krysta Kent - Associate Director of Integrated Production - Conill
Miguel de la Lama - Digital Innovation Lead of production - Conill
Anabel Ordoñez - Management Director - Conill
Patty Mira - Account Director - Conill
Viviana Suarez - Account Supervisor - Conill
Laura Semple - Director of Content Strategy - Conill
Dalit Zagorin - Sr. Strategic Planner - Conill
Andy Nelson - Director of Social Media - Conill
Diana Stumvoll - Director of Media Insights - Conill
Chris Traina - Chief Communications Officer - Conill
Delia Lopez - PR Director - Conill
Carlene Rowe - Director of Sports and Entertainment - Conill
Cilmara Santos - Client Relations & Brand Partnerships - Conill
Elliott Perrigo - Executive Producer - Sweatpants Media
Andy Bell - Executive Producer - Sweatpants Media
Editor: JP Cadaveira - Sweatpants Media
Kit Lynch Robinson - Director
Veronica Elizondo - Group Creative Director - Conill
Martin Cerri - Group Creative Director - Conill
Aldo Murillo - Associate Creative Director - Conill
Frank Traynor - Sr. Copywriter - Conill
Santiago Miculitzki - Sr. Art Director - Conill
Carlos Barciela - Director of Production - Conill
Monika Torres - Associate Director of Integrated Production - Conill
Krysta Kent - Associate Director of Integrated Production - Conill
Miguel de la Lama - Digital Innovation Lead of production - Conill
Anabel Ordoñez - Management Director - Conill
Patty Mira - Account Director - Conill
Viviana Suarez - Account Supervisor - Conill
Laura Semple - Director of Content Strategy - Conill
Dalit Zagorin - Sr. Strategic Planner - Conill
Andy Nelson - Director of Social Media - Conill
Diana Stumvoll - Director of Media Insights - Conill
Chris Traina - Chief Communications Officer - Conill
Delia Lopez - PR Director - Conill
Carlene Rowe - Director of Sports and Entertainment - Conill
Cilmara Santos - Client Relations & Brand Partnerships - Conill
Elliott Perrigo - Executive Producer - Sweatpants Media
Andy Bell - Executive Producer - Sweatpants Media
Editor: JP Cadaveira - Sweatpants Media
Kit Lynch Robinson - Director
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Publicis Buenos Aires: Renault Kangoo 'Robots'
Agency: Publicis Buenos Aires
Client: Renault Kangoo
Date: June 2018
Renault Kangoo, a popular Van/MUV amongst Argentinian workers, was thoroughly reinvented after 20 years of maintaining the same standards. And just in time to be able to take part of the greatest transformations of the working world: many jobs from the past have disappeared and we must get ready for jobs that haven’t been created yet. In fact, recent studies confirm that 60% of the present job positions in Argentina could end up being automated in the mid or in the long term.
Based on this reality, Publicis Buenos Aires created 'Robots': A multi-platform campaign that shows how Argentinian workers and also the New Kangoo adapt when facing the future. Because, even though a robot can lift more boxes and an architect-armbot can draw more accurately than humans, when these gadgets break down, someone will have to repair them, and that will be the time for a person using his wits and his New Renault Kangoo to save the day.
The campaign includes a theme song, 'We reinvent ourselves', starring repairing technicians, picking up broken down machines and taking them to their workshops. And other two commercials, 'Toasts' and 'Dog', exploring the possible setbacks arising from living with these gadgets.
Credits:
Renault Kangoo
Client: Renault
Product: New Renault Kangoo
Agency: Publicis Buenos Aires
Country: Argentina
Product: New Renault Kangoo
Agency: Publicis Buenos Aires
Country: Argentina
Executive Creative Director: Fabio Mazia
Creative Director: Francisco Bledel / Bruno Barbosa
Copywriter: Mauro Ribot
Art Director: Javier Agena Goya
Production Company: Landia
Director: Andy Fogwill y 1985
Production: Ludmila Herms
Executive Production: Adrián D´Amario y Diego Dutil
Post Production Company: Pickle
Music: Fernando Martino
Creative Director: Francisco Bledel / Bruno Barbosa
Copywriter: Mauro Ribot
Art Director: Javier Agena Goya
Production Company: Landia
Director: Andy Fogwill y 1985
Production: Ludmila Herms
Executive Production: Adrián D´Amario y Diego Dutil
Post Production Company: Pickle
Music: Fernando Martino
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VML; Paper Entertainment; We are Swell: SKYY Vodka 'Proudly American'
Agency: VML; Paper Entertainment; We are Swell
Client: SKYY Vodka
Date: June 2018
Skyy Vodka, launches 'Proudly American,' a new integrated marketing campaign that celebrates the spirit of today’s bold, optimistic Americans. 'Proudly American' recognizes the evolution of American values and champions a generation whose voice has helped reshape our country today. The campaign captures Skyy’s progressive and innovative origins and will debut in a series of phased programs featuring influencers from all walks of life, kicking off with out-and-proud Olympian Gus Kenworthy and RuPaul’s Drag Race favorites Trixie Mattel and Dusty Ray Bottoms.
Proudly American explores the values - and expressions of those values - on which America was founded, and what those mean to today’s optimistic citizens. The campaign juxtaposes famous phrases from American history, such as 'Home of the Brave,' with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today’s articulation of being American.
Starting with Skyy's Pride month executions, the 'Home of the Brave' ads highlight that America is not just a place, it's a people, and we each have our journey illustrating how diversity is the fuel for progress. The campaign will feature singer-songwriters and celebrity drag personalities Trixie Mattel and Dusty Ray Bottoms; US freeskier and silver medal Olympian Gus Kenworthy; activist Mark Bustos; and others to be announced. Each person featured has their own unique story of their diverse America and how being brave enough to have their voice heard resulted in making a difference.
The integrated campaign will roll out in phases throughout 2018 and will include out-of-home, digital, social media, PR and event activations. A full social media campaign will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic America of today.
Credits:
Creative Agency Partners: We Are Swell, VML and influencer partner Paper Entertainment
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Party Land: Erbert & Gerbert's 'Bold Between the Breads'
Agency: Party Land
Client: Erbert & Gerbert's
Date: June 2018
LA-based agency, Party Land, has been hired by Erbert & Gerbert's — one of the fastest growing sandwich chains in the US — to develop a new national campaign and tagline 'Bold Between the Breads,' as well as several brand and product films set to go live this week.
Erbert & Gerbert’s has tapped the former CD and writer Matt Heath, who was behind Arby’s famed 'We Have the Meats,' to rekindle the magic on the new campaign. Along with partner Matt Rogers, the comedic duo has taken Erbert & Gerbert's brand innovation platform and given it shape, bringing much needed exposure to continue to expand the company's franchisee footprint. The new campaign features a voiceover that takes the viewers on a comedic journey from the mouth of a lo-fi sandwich puppet, introducing Erbert & Gertbert's bold new sandwich offerings and interesting ingredients. Assets will roll out through nine TV/digital films (a 60-second launch, 30-second sandwich/delivery, 15-seconds), multiple radio spots, social media, and in-store.
Credits:
Agency: Party Land
+ CEO: Matt Heath
+ Creative Director: Matt Rogers Copywriter: Matt Heath
+ Art Director: Matt Rogers
+ Executive Producer: Monica Pino Miranda
+ Account Executive: Haley Hunter-Heath
+ CEO: Matt Heath
+ Creative Director: Matt Rogers Copywriter: Matt Heath
+ Art Director: Matt Rogers
+ Executive Producer: Monica Pino Miranda
+ Account Executive: Haley Hunter-Heath
Production Company: Froomer Pictures, Ltd.
+ Director/Director of Photography: Brett Froomer
+ Executive producer: Ivo Knezevic
+ Puppet Creator: Russ Walko
+ Director/Director of Photography: Brett Froomer
+ Executive producer: Ivo Knezevic
+ Puppet Creator: Russ Walko
Editing House: Cabin Editing Company
+ Editor: Lucas Spaulding
+ Producer: Michelle Dorsch
+ Colorist + VFX Artist: Verdi Sevenhuysen
+ Head of Production: Remy Foxx
+ Managing + Partner: Carr Schilling
+ Editor: Lucas Spaulding
+ Producer: Michelle Dorsch
+ Colorist + VFX Artist: Verdi Sevenhuysen
+ Head of Production: Remy Foxx
+ Managing + Partner: Carr Schilling
Music House: New Math
+ Composers: James Harned, Joseph Spallina
+ Producer: Elizabeth Munoz
+ Composers: James Harned, Joseph Spallina
+ Producer: Elizabeth Munoz
Audio Mix: Lime Studios
+ Mixer: Jeff Malen
+ Audia Assistant: Meg Ochs
+ Executive Producer: Susie Boyajan
+ Mixer: Jeff Malen
+ Audia Assistant: Meg Ochs
+ Executive Producer: Susie Boyajan
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The Martin Agency: Penske 'Confidence'
Agency: The Martin Agency
Client: Penske
Date: June 2018
Penske is more than just yellow rental trucks – it’s the name behind delivery services, equipment, and according to a new campaign, confidence.
The Martin Agency wanted to surprise people with the truth behind the Penske story – and wanted to do it in a visually compelling way, so the agency partnered with production company Supply & Demand, director Mac Premo and noted truck photographer John Sterling Ruth to develop a pictorial story, ‘Confidence.’
It’s a comprehensive campaign designed to deepen understanding of the trucking company and noting that Penske doesn’t just deliver services and equipment – it also delivers confidence.
A series of videos highlights the elements highlighted in the campaign, from showing how the company can pinpoint a problem in a specific truck from across the country through remote diagnostics (and fix it), to its seamless logistics chain, to getting the right equipment on its trucks for the varied driving environments of its shipping. It all goes into building confidence in using Penske trucks for business hauling purposes.
Credits:
Client Credits:
SVP, Marketing: Sherry Sanger
Marketing Director: Ryan Smedstad
VP Market Growth and Development: Ann Walsh
Director, Corporate Communications: Randy Ryerson
Agency Credits:
Chief Creative Officer: Karen Costello
SVP Group Creative Director: Cliff Sorah
VP Creative Director: Steve Sage
Associate Creative Director: John Szalay
Associate Creative Director: Deric Nance
Account Director: Mike Henry
Account Executive: Liesl Lipford
Executive Producer: Pamela Mahan
Content Producer: Liza Miller
Junior Content Producer: Mary Alice Williams
Project Manager: Natalie Meyer
Business Affairs Manager: Alice Isner
Financial Affairs Manager: LaTasha Evans
Production
Production Company Supply and Demand
Executive Producer Tim Case
Executive Producer Jeff Scruton
Director Mac Premo
Director of Photography Joseph Aquirre
Head of Production Marieta Blaskova
Line Producer Henri Dragonas
Editorial
Editorial Company Office of Development and Design
Executive Producer Matthew Turke
Editor Stacey Foster
Editorial Producer Gary Encarnacion
Editorial Producer Nakia Cooper
Finishing
VFX & Finishing Office of Development and Design
VFX Supervisor Andy Byrne
VFX Supervisor Joe Laffey
Colourist Sal Malfitano
Color Facility Nice Shoes
Sound
Audio Post Facility Hearby Sound
Producer Nannette Buroker
Sound Designer and Mixer John Buroker
Music
Original Music Tiny Lion
Composer Jonathan Fuller
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