Walmart has officially rolled out Jetblack, a $50-a-month shopping service that lets members order purchases via text message and provides same-day or next-day delivery.

The service, which currently has a waitlist, is available in Manhattan and part of Brooklyn. A closed beta version of Jetblack launched in Manhattan earlier this year.

Jetblack is the first offering to come from Walmart’s tech incubator, Store No. 8. The incubator is being led by co-founder of Rent the Runway, Jenny Fleiss, who joined the retailer last year. She serves as Jetblack’s co-founder and chief executive.

“Consumers are looking for more efficient ways to shop for themselves and their families without having to compromise on product quality,”  said Fleiss in a statement. “With Jetblack, we have created an entirely new concept that enables consumers to get exactly what they need through the convenience of text messaging and the freedom of a nearly unlimited product catalogue. We are confident this service will make shopping frictionless, more personalized and delightful.”

Walmart is positioning its new service as the “easiest way for busy parents to shop.” While many orders will surely be filled via Walmart or Jet.com, which the retailer acquired in 2016, the company says it will also pick up items from local boutiques and brands.