As reported by Bloomberg, P&G didn’t put any ads on YouTube because of concerns about inappropriate content.

“We now feel the right measures are in place for P&G brands to have the option to advertise on YouTube.”

In February, P&G announced its plans to cut advertising costs by $400m by implementing new agency models and reducing the number of agencies it works with by 50%.

Meanwhile, P&G's Marc Pritchard told The Drum about how the company is trying to reinvent the agency model to get the best creativity.

Earlier this week, P&G rolled out an ad featuring Priyanka Chopra where she urges people to be gentle and kind on social media in Pantene’s #GoGentle campaign.