As Albert Einstein once said: "You can't blame gravity for falling in love," but you can blame advertising, and brands around the world have saved up their love for Valentine's Day ads and promotions.
At The Drum's Creative Works, we've compiled a few of our favorites in the category. These aren't the usual schmaltzy jewelry ads or campaigns designed to get you to buy an overpriced bouquet of flowers. These are genuinely different. Some are funny, some sexy, and some are just downright strange.
Catch up on the love-filled Valentines Day films below and make sure you vote for your favourites in Creative Works.
VCCP: Domino's, Tinder 'Domino's Valentine's Day Chat-up Bot '
Agency: VCCP
Client: Domino's, Tinder
Date: February 2018
Credits:
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Adam+Eve: Waitrose 'Waitroses'
Agency: Adam+Eve
Client: Waitrose
Date: February 2018
Credits:
Clients – Martin George, Rupert Ellwood, Rebecca Hofstede
Group chief creative Officer – Ben Priest
Chief creative officer – Rick Brim
Creative directors – Patrick McClelland & Feargal Ballance
Copywriter – Jonathan John
Art director – David Mackersey
Head of design – Alex Fairman
Designer – Emma Vincent-Pagden
Planners – Martin Beverley & Hugh De Winton
Account team – Oliver Jones, Abi Robinson, Kathryn Armstrong
Media agency – MG OMD
Media planners – Emma Hawkins & Leila Amrabadi
Group chief creative Officer – Ben Priest
Chief creative officer – Rick Brim
Creative directors – Patrick McClelland & Feargal Ballance
Copywriter – Jonathan John
Art director – David Mackersey
Head of design – Alex Fairman
Designer – Emma Vincent-Pagden
Planners – Martin Beverley & Hugh De Winton
Account team – Oliver Jones, Abi Robinson, Kathryn Armstrong
Media agency – MG OMD
Media planners – Emma Hawkins & Leila Amrabadi
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Brands2Life: NHS Blood & Transplant, Moonpig 'Free Valentine's Day card giveaway'
Agency: Brands2Life
Client: NHS Blood & Transplant, Moonpig
Date: February 2018
Personalised greeting card company Moonpig has partnered with NHS Blood & Transplant to deliver a social good message encouraging the public to sign up for organ donations.
The company has partnered with the NHSBT to add a unique message to its Valentine’s Day campaign by handing out 6,400 free cards to those on the organ donor list in the UK.
The words from Brands2Life feature pun-heavy copy like ‘I only have eyes for you… unless they get donated to someone who needs them – which is also cool’ and ‘Urine my heart, urine my soul… but one day my kidney may be in someone else’.
Accompanying the drive is a video series where couples ask what they love most about their partners.
Credits:
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: SEMrush 'Marketing Actually: Four Stories By Marketers in Love'
Agency:
Client: SEMrush
Date: February 2018
This in-house Valentine's Day-themed campaign from SEMrush explores how the tech company's digital tools can help marketers with their relationships. 'Marketing Actually: Four Stories About Marketers In Love' is a light-hearted interpretation of how technology can help out in one's personal life.
Taking in AdWords measurement, influencer management, social media tracking and audience targeting, the film explores different forms of relationships and marketing, giving each story a technological connection.
Credits:
Leonid Fridman - Director/Cameraman
Meri Chobanyan - Concept Developer and Scriptwriter - SEMrush
Anna Lebedeva - Producer - SEMrush
Meri Chobanyan - Concept Developer and Scriptwriter - SEMrush
Anna Lebedeva - Producer - SEMrush
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Vault49: Baileys 'Strawberries & Cream'
Agency: Vault49
Client: Baileys
Date: February 2018
Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day.
The New York agency used a design approach that married the indulgent flavor semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season.
Vault49 created a compelling way to drum up anticipation around the change of season, setting the limited edition up to become this year’s ultimate springtime treat.
Leigh Chandler, Vault49, partner and creative director, says: “The illustration is playfully scattered around the bottle, evoking falling blossom petals which subliminally signal the beginning of spring. The design incorporates flavorful strawberry illustrations along with other seasonal flowers to create an asymmetric and energetic illustration. Spontaneous splashes of cream and indulgent creamy fingerprints add the final touch of out of this world deliciousness.”
Credits:
Agency: Vault49
Client: Baileys
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