Airbnb's global marketing director, Alexandra Dimiziani, is to depart the business, marking the latest internal change for the brand following the exit of Chief Marketing Officer Jonathan Mildenhall.
Dimiziani joined the business in 2014 from Coca-Cola, initially leading EMEA marketing for Airbnb. She confirmed the news on her personal Facebook page but did not say where her next move would be. The Drum understands she will continue in her role for three months before stepping down.
At the time of writing Airbnb had not yet commented on the news or confirmed plans to replace Dimiziani – who was responsible for marketing, and strategic partnerships globally.
Airbnb has undergone a number of changes to its marketing and media team of late, and it is still on the hunt for a chief marketing officer to replace Mildenhall.
Last year, it appointed ex-Unilever marketer Geoff Seeley to the newly-created role of head of media to draw out greater value from the company's media investment as part of a plan to transition from a room-renting app to a full-service travel powerhouse.
Airbnb has ramped up its marketing in recent years to reflect how its core offering has evolved.
The brand has become synonymous with political big ticket campaigns around subjects like diversity and freedom of movement, as well as for reactive stunts. For instance, it recently announced plans to funnel at least $100,000 on digital ads to promote listings in African nations, Haiti and El Salvador after President Trump referred to them as “shithole countries” during an immigration meeting.
In September, Airbnb appointed Wieden+Kennedy as its global agency of record, ending its relationship with TBWA\ChiatDay LA. The agency has been tasked with working closely with the brand's in-house creative team to deliver campaigns.
