Creative production company MediaMonks announced its opening of its 11th office in Mexico City to cater to the growing demand for high-end integrated work in the region.
The office will be run by LATAM head of expansion Marchelo Planchart and head of partnerships Alexander van Rijn. This announcement came after establishing successful working relationships with leading Mexican agencies and brands, including Leo Burnett, Publicis, Ogilvy, Aeromexico, Corona and the Mexican Tourism Board.
The Mexico office will be the third one for MediaMonks in Latin America, joining sister offices in Buenos Aires and Sao Paolo.
The Mexico team was already responsible for major projects in the country including: Corona’s Este Espíritu for Leo Burnett, a music video that has amassed more than 10 million views across YouTube and Facebook; the new Aeromexico app, which became one of the most downloaded apps after launch; and Visit Mexico for Mexican Tourism Board, an integrated global campaign that includes a mobile-first platform and TVCs for five different markets.
Leo Burnett Mexico: Corona 'This Spirit'
Agency: Leo Burnett Mexico
CCO: Federico Russi
CD: Aldo González
Head of Art: Jorge Marrufo
Copy: Pablo Miranda, Aldo González
Art Director: Alan Daniel Benavides, Andrés Landivar, Raquel Jauregui
Art Assist: Maximiliano Hernández
Production Company: Media Monks
Planchart said of his expanded role: “Latin America is the fastest-growing digital advertising region in terms of revenue growth. Our Mexican office brings MediaMonks’ presence in the region to 200 Monks, allowing us to meet the demand for production work which seems to grow at an even faster rate. With offices in Argentina, Brazil and now Mexico, MediaMonks can serve the Latin American market even better with global expertise and local talent.”
MediaMonks chief executive officer, Victor Knaap said: “We’re hugely excited about announcing this news. Ever since coming to Mexico in early 2017, we’ve been experiencing that Mexican agencies and brands have a unique drive for delivering business results through creativity. The projects we’ve produced so far are creative, diverse and impactful, ranging from TVCs to platforms, apps and digital transformations. We’ve also been working with international clients to roll out their campaigns in Mexico and the wider Latin America market.”
