Airbnb plans to spend at least $100,000 on digital ads to promote listings in African nations, Haiti and El Salvador after President Trump referred to them as “shithole countries” during an immigration meeting last week.
According to Airbnb, the "six-figure digital ad buy" will run on news sites like the Washington Post and CNN. The ad will read: "We heard there's been some expletive-filled interest in these beautiful destinations."
The banner ad will also include the hashtag #weaccept, which the company began using during its Super Bowl ad last year in response to President Trump's travel ban.
On Friday, the company’s chief executive Brian Chesky promoted listings in Haiti, Kenya and Ghana on Twitter to illustrate what these places have to offer.
Here is a beautiful home you can stay in Haiti: https://t.co/6SczKwPMt6 pic.twitter.com/Bzy36tkSCY
— Brian Chesky (@bchesky) January 12, 2018
Another magical place to stay in the beautiful country of Ghana https://t.co/ouKDH8jx5q pic.twitter.com/sjQyvWJDNL
— Brian Chesky (@bchesky) January 12, 2018
Finally, how 'bout this home in Kenya. These are nice places! https://t.co/6NST46TbMG pic.twitter.com/jVQKp8eHMx
— Brian Chesky (@bchesky) January 13, 2018
He also shared some stats around the company’s business in these locales: according to Chesky, there are currently 75,000 hosts across Africa, El Salvador, and Haiti who cumulatively earned $170m last year.
“2.7M guests from Airbnb decided that countries in Africa, El Salvador, and Haiti were beautiful enough to visit,” he said in one tweet. “When we embrace the world, we see its beauty.”
