Online gig marketplace Fiverr and its global agency of record, DCX Growth Accelerator (DCX), have introduced the next iteration of their breakthrough ‘In Doers We Trust’ Campaign, marking 2018 as ‘The Year of Do.’ The next phase of the multi-million dollar integrated marketing campaign brings an enhanced direction to the creative while ramping up its unapologetic tone.

Portraying real members of the Fiverr community, the creative was shot by photographer Platon – who helped bring the initial campaign to life – and adds new assets to be used across social and digital channels. The ‘The Year of Do’ aims to fulfill the Fiverr mission by committing an entire year to enabling the Fiverr global community every single opportunity possible to do more, championing the entrepreneur in us all.

Starting today (January 8), the new, expanded out-of-home creative featuring still visuals of real Fiverr community members will begin appearing in key metropolitan rail and mass transit lines, taxi tops and striking billboards including San Francisco and New York City. Experiential elements of ‘The Year of Do’ including additional out-of-home executions, interactive experiences and global partnerships will also support the campaign throughout the year.

The campaign also features a launch video featuring a diverse group of Fiverr users talking about how they will be using the platform and what they hope to accomplish.

At the end of 2017, Allstate’s Mr. Mayhem made a resolution for the new year to cause “no more mayhem” in the new year. After barely a week of serving as a lightning rod, a road flare and a dangling tennis ball, Mayhem is off his resolution.

In the second phase of the campaign, #ResolutionsAreMayhem by Leo Burnett Chicago, Mayhem realizes that other people haven’t kept their resolutions, so why should he? In a new spot, ‘Breaking Mayhem,’ which premieres during the College Football National Championship Game, Mayhem steps off the roof as lightning strikes and stomps out the flare, declaring that “Mayhem is back.”

In phase two of the campaign, all bets are off as Mayhem realizes thinking the New Year will be free of mayhem is as naïve as believing that most people will keep their resolutions all year long. He gets fed up and breaks his resolution – reminding consumers that they can’t always avoid life’s uncertainties which is why they need the protection of Allstate.

ABCmouse.com, the global education initiative of Age of Learning, Inc., along with business transformation agency Phenomenon, launched the brand’s newest creative campaign, 'From A to Infinity.' The ​campaign​ showcases how ABCmouse can help spark a lifelong love of and confidence in learning​.​

The 'From A to Infinity' campaign will initially include four separate 60-second spots that showcase the connection between early learning and different professions. From there, they will go live on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.

After years as the NBA’s underdog, The Golden State Warriors are in the middle of a historical run. To ornament their ascent and recent achievements, the Warriors tapped R/GA for ‘It’s Our Time,’ a campaign set to galvanize ‘Dub Nation’ and engage them in voting Warrior players into the 2018 NBA All-Star Game.

The campaign will run on local television, radio, out of home, social media and in-stadium digital and print displays. It will showcase the current success of Warriors basketball, encourage fans, to savor the moment, and urge them to vote.
 
Fans can also turn to Facebook, Instagram, Twitter & Weibo, which will activate users at times throughout the day that coincide with players’ numbers and stats. Through clever hacking, fans will be targeted in voting cycles to maximize existing time-based behaviors and encourage new ones. To further spread the Warrior’s message, and their 'Strength In Numbers' R/GA collaborated hand-in-hand with the Warriors’ production and social departments, and engaged members of the community, like Warriors’ hypeman Franco Finn, and local influencers like Instagram artist @pablo.rochat, Oakland rapper Kamaiyah, and streetwear designer Oaklandish.
 
The campaign theme also extends to a dedicated voting website featuring Player Clock artwork. These illustrations (rendered by renowned artist Hellovon) show the 360-degree skills of record setting All-Stars Stephen Curry, Kevin Durant, Klay Thompson, and Draymond Green superimposed as the hands of a clock.
An exciting endeavor for R/GA San Francisco, this integrated social campaign is the first partnership between the office and the Warriors Organization.