Pizza chain, Rosati's Pizza has tasked Vectra Digital with implementing its marketing strategy through the use of its geographical targeting technology. 

The Fort Myers-based agency will aim to increase brand awareness and sales for the chain, which has over 158 franchise locations across the US including; Arizona, California, Colorado, Florida, Georgia, Indiana, Iowa, Missouri, Nevada, North Carolina, Tennessee, Texas and Wisconsin.

Rosati's had been operating since 1964, when it was founded in Chicago, Illinois. 

"Our expertise in creating brand-awareness for restaurants is done in a data-driven, cost-effective manner through hyper-targeted Marketing Solutions. Our growth in clients over the past few months shows the growing demand for regionalized services. We’re finding that many pizza franchises want to purchase those hyper-targeted marketing solutions from a full-service agency that can provide all services directly, and our team can effectively market to, attract, and retain customers by implementing cost-effective and targeted marketing solutions," said Matt Bernhardt, chief executive officer at Vectra Digital.