Telecom provider Talktalk unveiled its latest TV campaign encouraging people to spend time with their loved ones as that is the only thing that matters.

The campaign 'This Stuff Matters' is created by CHI&Partners and features authentic footage captured last Christmas in the TalkTalk family’s home, after fly-on-the-wall cameras were installed and left to roll.

David Parslow, group marketing Director at TalkTalk said: “Focussing on how real people live their lives, we’ve captured the little moments that make Christmas special, from picking at the leftovers to messaging absent friends and family to dozing together in-front of the TV. 

"We wanted to show we understand what really matters to our customers, especially at this time of year, when the products we provide are instrumental in bringing the family together.” 
 
Micky Tudor, executive creative director at CHI&Partners said: “Being able to get a genuine glimpse of our TalkTalk family as they laugh, love, hug, play and wrap presents incredibly badly over the festive season has been both joyous and oddly humbling for our team here at CHI&Partners – we hope this totally unscripted spot delights viewers and reminds them about what really matters, setting TalkTalk apart in amongst the glitz, tinsel, artifice and tear-jerkers that will probably dominate the ad break this Christmas.”