Alibaba Mobile Business Group's UCWeb introduced its mobile marketing platform, UC Ads, to help brands and start ups to Improve Brand Exposure, app download, product reputation, sales promotion and customer acquisition.

Businesses will be able to leverage Alibaba platforms like UC Browser, UC News, and 9Apps through collaboration with UC Ads.

As reported by Business Standard, UC Ads will be focusing to engage with businesses across industries, starting from e-commerce, automobile, online travel agent (OTA), entertainment, education, IT and consumer electronics sectors that are seeking to customise their marketing solutions, as well as emerging businesses seeking cost-effective mobile marketing.

Alibaba Mobile Business Group's general manager, overseas business Kenny Ye said: "India has emerged as one of the biggest mobile economies and we are proud partners of this growth. Our platforms including UC News, UC Browser and 9Apps are offering enriching consumer experience which has helped us secure a strong user base across the country. We are now working towards extending the benefits of our reach and insights to the brands that want a better connect with the consumers."