Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 31 October.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
DDB Tribal: McDonald's 'Jack the Dipper'
Agency: DDB Tribal
Client: McDonald's
Date: October 2017
McDonald's rolled out a 'Marvel/DC Comics like film' featuring Jack the Dipper, the nugget sauce stealing character recruiting a league of his own which includes Max the Driver, Ray the Trickster and Mel the Cat Burgler to steal 24-carat gold McNuggets. The film is conceptualised by DDB Group.
Customers need to play four online games which they can unlock after buying a box of McNuggets to win 24-carat pure gold nuggets. They need to then pass missions and virtually collect four dipping sauces that will ultimately unlock the safe that holds the golden prize. Apart from golden nuggets, they can also win 365 days of free Chicken McNuggets.
Credits:
VP Regional Director, DDB Asia: Peter Rodenbeck
Managing Partner: Irene Tsui
Head of Strategy and Innovation: Andreas Krasser
Executive Creative Director, Global Business: Jamal Hamidi
Creative Team: Paul Yu, Tony Cheung, Roden Chau, Matthew Kwok, Venus Li & Winge Cheung
Account Management: Maggie Cheung, Jim Leung, Ivy Suen & Nickson Ng
Tribal: Bocys Lam, Ivy Kong, Nicole Lee, Amy Kong, Ally Au & Chi Wai
Head of Broadcast: Annie Tong
Visualiser: John Chan & Linus Liu
Media Agency: OMD
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Tonic Worldwide: Animals Matter to Me and Sony MIX '#TurnOnTheWoofer'
Agency: Tonic Worldwide
Client: Animals Matter to Me and Sony MIX
Date: October 2017
Celebrating a stress free Diwali for our furry friends!
You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on social media every year. But still, nothing changes.
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. It launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.
Credits:
Chief executive officer: Chetan Asher
Chief operating officer: Samir Asher
Chief strategy officer: Unmisha Bhatt
Business director: Sudish Balan
Creative director: Ashwin Dutt
Senior manager - new initiatives and strategy: Pratik Hatankar
Manager - new initiatives and strategy: Avni Kanakia
Account director: Sneha Keni
Creative strategist: Vaishali Sharma
Group account manager: Priyanka Kumblekar
Creative supervisor: Parth Joshi
Art director: Deepak Shinde
Art supervisor: Shaikh Shamshulakh
Head - Films: Snehal Sakpal
Creative associate - Films - Pravin Singh
Creative editor - Films - Ryan P Dsouza
Senior project manager - Rahul Singh
Senior frontend developer- Arunraj Tamilselvan
Frontend developer - Nilesh Chachle
Senior frontend developer - Nilesh Pandya
Senior backend developer - Pankaj Rajput
Social outreach - Ruhi Patel
Account manager - Avita Lobo
Client servicing - Naomi Fellefeli
Chief operating officer: Samir Asher
Chief strategy officer: Unmisha Bhatt
Business director: Sudish Balan
Creative director: Ashwin Dutt
Senior manager - new initiatives and strategy: Pratik Hatankar
Manager - new initiatives and strategy: Avni Kanakia
Account director: Sneha Keni
Creative strategist: Vaishali Sharma
Group account manager: Priyanka Kumblekar
Creative supervisor: Parth Joshi
Art director: Deepak Shinde
Art supervisor: Shaikh Shamshulakh
Head - Films: Snehal Sakpal
Creative associate - Films - Pravin Singh
Creative editor - Films - Ryan P Dsouza
Senior project manager - Rahul Singh
Senior frontend developer- Arunraj Tamilselvan
Frontend developer - Nilesh Chachle
Senior frontend developer - Nilesh Pandya
Senior backend developer - Pankaj Rajput
Social outreach - Ruhi Patel
Account manager - Avita Lobo
Client servicing - Naomi Fellefeli
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BBH Singapore: Singtel 'You Make The Call'
Agency: BBH Singapore
Client: Singtel
Date: October 2017
The campaign aims to demonstrate the power of Singtel’s 4G data network through a humorous story starring real-life celebrity couple, Shane Pow and Kimberly Wang.
The story goes through underground tunnels, lifts, heavily crowded locations and even remote spots to showcase the ultra-fast speed, extensive island wide coverage and robust capacity of the Singtel 4G network.
Technical details on how the network keeps the lovebirds connected on the world’s longest video call are explained with a separate behind-the-scenes video: You Make The Call: Behind The Tech.
Credits:
Creative agency: BBH Singapore
Production agency: Freeflow
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Colenso BBDO: M&M'S 'Haunted M&M's'
Agency: Colenso BBDO
Client: M&M'S
Date: October 2017
M&M's has placed boxes of chocolates in New Zealand’s most haunted location, Auckland’s Alberton House, along with a collection of cameras to live stream the boxes and the location in the lead up to Halloween.
The campaign aims to pre-haunt the chocolate for Halloween by exposing it to different levels of “hauntedness”, Lightly Haunted, Mediumly Spooky, and Extra Super Creepy, depending on where they are placed in the mansion.
The campaign, which launched on Friday 13 October, features a live feed on Facebook and is supported by a website and in-store activity.
Credits:
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Brave Bison: All Nippon Airways (ANA) 'Journey by Design'
Agency: Brave Bison
Client: All Nippon Airways (ANA)
Date: October 2017
Brave Bison created and produced All Nippon Airways’ first multi-influencer video marketing campaign. Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.
At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.
The campaign provided an opportunity to showcase ANA’s extensive domestic network and highlight the benefits of flying with this premium Japanese airline, according to the announcement.
Credits:
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Octagon: Liverpool FC 'Standard Chartered and Liverpool FC's 360 binaural audio experience '
Agency: Octagon
Client: Liverpool FC
Date: October 2017
Credits:
Concept and Creation: Octagon
Ben Hartman, Managing Director, APAC
Aykan Azar, Managing Director, SEA/Japan
Adam Hodge, Head of Strategy, APAC
Lizi Hamer, Regional Creative Director
Yoky Pandowo, Regional Art Director
Jeanette Won, Account Director
Sameer Rasheed, Account Manager
Tan Yen Fenn, Senior Account Executive
Brenda Wong, Account Executive
Production: Milkmoney
Matt Taylor, Managing Director
Ethan McLean, Head of Creative
Richard Mullane, Director
Adam Docker, DOP
Charlotte O’Rourke, Producer
Rebecca Shawyer, Producer
Jungle Studios, Audio Production
Client: Standard Chartered Bank
Marc Davies, Senior Manager, Sponsorships
Helen Morgan, Manager, Sponsorships
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Design Bridge: 'Funan, the new ‘live-work-play' landmark development in the heart of Singapore'
Agency: Design Bridge
Client:
Date: October 2017
Design Bridge has created a dynamic branding and visual identity for Funan, one of Singapore’s most hotly-anticipated new developments. Formerly the Funan DigitaLife Mall specialising in consumer electronics, the site is now being transformed into an exciting mixed-use development with co-living, co-working and retail components; a theatre, cinema, gym and fitness facilities; and a space for local designers and makers to hold workshops and promote their craft.
Design Bridge’s challenge was to create a contemporary brand to encapsulate Funan’s diverse offering, as well as stand out in Singapore’s competitive real estate market.
The range of experiences and activities on offer at Funan is divided into six key ‘passion clusters’: Fit, Play, Craft, Taste, Chic and Tech, and Design Bridge created a bold graphic language to represent each of these. For example, a grey and silver pattern inspired by strands of DNA and code represents ‘Tech’ and a graphic referencing pulse and heart rate monitors has been created for ‘Fit’. The individual graphics provide a distinctive identity to different areas within Funan and help consumers navigate the exciting array of possibilities and opportunities inside.
When taken together, the full collection of patterns and colour-ways expresses the rich diversity of Funan’s offering as a whole.
Design Bridge has also created the new Funan logo and typography from overlapping geometric shapes, inspired by Funan’s location at a ‘cultural intersection’ of the city and the overlapping blocks in the building’s design. The logo itself is formed from the intersection of six different ‘blocks’, referencing Funan’s six passion clusters, and the same style is used to create the rest of the typography.
A ‘special-use’ version of the logo has been created for the building façade incorporating the six different patterns to express the exciting variety that people will be able to experience inside the new Funan
Credits:
Client: Funan
Agency: Design Bridge
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303 MullenLowe: 'Western Power Stories from the grid'
Agency: 303 MullenLowe
Client:
Date: October 2017
Western Power has taken to the skies to provide a bird’s eye view of the stories behind Western Australia’s electricity grid. The ‘Stories from the grid’ campaign, which is running in cinema and online, brings to life the innovative ways the energy brand is powering the state.
Credits:
ECD: Richard Berney
Planning Director: John Linton
Client Service Director: Todd Baker
Business Director: Emma Hicks
Business Executive: Ali Mackellar
Agency Producer: Rozanne Fretz
Media Director: Bec Oliver
Digital Media Director: Sasha Neame
Media Planner: Lucinda Kitney
Head of Digital: Peter Liddell
Digital Designer: Andrew Allingham
UX Designer: Douglas Lemos
Production: The Office of John Cheese
Producer: Kate Downie
DOP: Dave Le May
Drone Operator: Jason North
Drone Camera Operator: Blake Waldock
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