Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, 19 July.
ICF Olson: Commerce Bank 'Challenge Accepted'
Agency: ICF Olson
Client: Commerce Bank
Date: July 2017
The newest brand campaign from ICF Olson and Commerce Bank, titled 'Challenge Accepted' uses a series of spots featuring user-generated content of footage of exciting moments from real people – like having a child, getting married, and going to college.
But these big beautiful moments can also become agonizing, challenging financial moments, as well, so the content highlights how Commerce Bank will take care of finances so you can focus on the good parts of life.
The ICF Olson collective is helping Commerce Bank transform into a digitally focused bank, while staying true to the people they serve. The bank, which has survived for 150 years and is deeply rooted in the values they’ve upheld, is taking on a fresh and innovative approach to go to market with the help of the collective. This work demonstrates that Commerce Bank doesn't just understand people, they understand that life is never perfect or glossy but that’s what makes it memorable.
Credits:
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MullenLowe U.S.: American Greetings 'Not Alone'
Agency: MullenLowe U.S.
Client: American Greetings
Date: July 2017
American Greetings understands that holidays and calendar occasions are not always celebratory for everyone. With that in mind, the company is highlighting aspiring parents and their journey as a very real, and all too common, life scenario where support and acknowledgement make a difference. In the second installment of its 'Give Meaning' campaign, a video entitled 'Not Alone' serves as a rallying cry, encouraging people to show up for each other in everyday moments – especially during times in our lives when the response isn’t always intuitive, like infertility.
To raise awareness of the importance of offering support to those experiencing infertility, the brand has partnered with Resolve: The National Infertility Association. Together, they hope to spark a thoughtful conversation that influences and inspires others to show up when it’s needed most. According to Resolve more than seven million people of childbearing age in the United States experience infertility. American Greetings realized this topic was one that many people can relate to, whether personally or through friends and family members, and joined forces with the 43-year-old organization in our efforts to encourage meaningful connections during times when a response is not always instinctive because Resolve was created to connect those feeling alone in their struggle with infertility by providing a community of empathy, kindness and support.
To join the conversation, consumers are asked to share a real moment that really meant something to you with #GiveMeaning.
Credits:
American Greetings
President and Chief Operating Officer: John Beeder
Group Vice President, Marketing, Innovation and Business Development and President Papyrus-Recycled Greetings, Inc.: Christy Kaprosky
Chief Marketing Officer: Alex Ho
Director, Consumer Marketing Communications: Janet Dye
Director, Engagement Marketing: Christine Rich
Director, Corporate Communications: Patrice Sadd
Senior Manager, Engagement Strategy: Meghan Olmsted
Manager, Engagement Marketing: Danielle Krouse
Assistant Manager, Engagement Marketing: Leah Lange
Associate Manager, Marketing Communications: Megan Baucco
Group Vice President, Marketing, Innovation and Business Development and President Papyrus-Recycled Greetings, Inc.: Christy Kaprosky
Chief Marketing Officer: Alex Ho
Director, Consumer Marketing Communications: Janet Dye
Director, Engagement Marketing: Christine Rich
Director, Corporate Communications: Patrice Sadd
Senior Manager, Engagement Strategy: Meghan Olmsted
Manager, Engagement Marketing: Danielle Krouse
Assistant Manager, Engagement Marketing: Leah Lange
Associate Manager, Marketing Communications: Megan Baucco
Creative Credits
Brand: American Greetings
Agency: MullenLowe
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Andrea Mileskiewicz
Creative Director: Blake Winfree
Copywriter: Macie Soler-Sala
Senior Art Director: Pier Madonia
Executive Director of Integrated Production: Lisa Setten
Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Kimberly Reid
Business Affairs Manager: Felicia Simmons
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Timory King
DP: Daniel Mercadante
Editorial: PS260 West
Editor: JJ Lask
Assistant Editor: Colin Reilly
Junior Producer: Marlinda Walcott
Executive Producer: Carol Dunn
VFX: MPC LA
Lead VFX Artist: Cynthia Lee
Producer: Sarah Laborde
Executive Producer: Elexis Stern
Music: Asche & Spencer
Audio Post: Eleven Sound
Sound Design/Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
Brand: American Greetings
Agency: MullenLowe
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Andrea Mileskiewicz
Creative Director: Blake Winfree
Copywriter: Macie Soler-Sala
Senior Art Director: Pier Madonia
Executive Director of Integrated Production: Lisa Setten
Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Kimberly Reid
Business Affairs Manager: Felicia Simmons
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Timory King
DP: Daniel Mercadante
Editorial: PS260 West
Editor: JJ Lask
Assistant Editor: Colin Reilly
Junior Producer: Marlinda Walcott
Executive Producer: Carol Dunn
VFX: MPC LA
Lead VFX Artist: Cynthia Lee
Producer: Sarah Laborde
Executive Producer: Elexis Stern
Music: Asche & Spencer
Audio Post: Eleven Sound
Sound Design/Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
Color: Nice Shoes
Colorist: Chris Ryan
Colorist: Chris Ryan
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North: Peet's Coffee 'True Cold Brew'
Agency: North
Client: Peet's Coffee
Date: July 2017
Cold-brewed coffee seems to be everywhere — but, more often than not, it’s not fully cold brewed. Peet’s Coffee & Tea and Portland-based agency North highlight that difference in a new campaign for Peet’s Coldcraft line of Cold Brew coffees.
Peet's leveraged its fifty-plus years of handcrafted expertise to develop a line of bottled Cold Brew, currently sold only in its home state of California. To drum up excitement around the product line, Peet’s turned to North to develop a creative and highly integrative marketing campaign throughout California.
Creative focused on calling out the difference by highlighting the benefits of Peet’s process of cold brewing and ensuring cold through its owned chilled delivery system: fresh and better flavor. The video ad pairs LA artist Harriet Brown’s track “Cryptid” with images of Santa Clauses, cool cats, snow globes, and orcas (carrying bottles of coffee, naturally). The campaign includes social video, an out-of-home BART station takeover, and custom mobile ad units.
Credits:
Peet’s Coffee
CEO, Peet’s Coffee - Dave Burwick
General Manager, Coldcraft - Tiffin Groff
Marketing Director, Coldcraft - Gretchen Koch
Marketing Director, Brand, Peet’s Coffee - Andrea Fernandes
Experiential Marketing, Coldcraft - Tanya Clark
Associate Marketing Manager, Coldcraft - Adrien Langeard
Public Relations, Brand, Peet’s Coffee - Elizabeth Ricardo
CEO, Peet’s Coffee - Dave Burwick
General Manager, Coldcraft - Tiffin Groff
Marketing Director, Coldcraft - Gretchen Koch
Marketing Director, Brand, Peet’s Coffee - Andrea Fernandes
Experiential Marketing, Coldcraft - Tanya Clark
Associate Marketing Manager, Coldcraft - Adrien Langeard
Public Relations, Brand, Peet’s Coffee - Elizabeth Ricardo
North
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
Media Planners - Nathan Johnson, Devon Brown
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson
Music Director - Mark Ray
Chief Creative Officer - Mark Ray
Managing Director - Rebecca Armstrong
Executive Creative Director - Luke Perkins
Creative Director - Mark Ray
Executive Producer - Steve Rauner
Art Director - Kaleen Anderson
Copywriter - Kristina Day
Producer - Matt Genz
Brand Director - Loralee Stapleton
Brand Manager - Erica Stenson
Executive Strategist - Jordan Delapoer
Assistant Brand Strategist - Lucila Cejas
Social/Digital Media Manager - Caroline Desmond
Media Planners - Nathan Johnson, Devon Brown
OOH Production Design - Andy Kendig
Project Manager - Peter Calandra
Editorial producer - Matt Genz
Editor - Leif Hanson
Music Director - Mark Ray
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Truth Collective: LensCrafters 'See. Good. Daily.'
Agency: Truth Collective
Client: LensCrafters
Date: July 2017
Truth Collective, LensCrafters’ creative agency, has launched the new phase of the successful ‘See. Good. Daily’ campaign for the brand. Breaking this week in Boston-based cinema and digital as well as TV in Orlando, digital channels will be live on a rolling basis.
The campaign brings the message of ‘seeing life through a different lens’ to the brand, creating deep emotions to LensCrafter’s core values of helping people see better. The spots, shot in Los Angeles, introduce ‘The Good Portal,’ a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.
When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented ‘Los Angeles Children’s Orchestra’ and ‘MUSYCA’, California’s leading performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments. An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler. Now based in Los Angeles, he is originally from the hometown of Truth Collective, Rochester.
Credits:
Executive Director: Jeremy Schwartz, Truth Collective
Agency Producer: Barry Sonders, PF100
Director: Adam Neustadter, Director, PF 100
Executive Producer: Malcolm Wax, PF 100
Music Director: David Schuler, PF 100
Agency Producer: Barry Sonders, PF100
Director: Adam Neustadter, Director, PF 100
Executive Producer: Malcolm Wax, PF 100
Music Director: David Schuler, PF 100
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Camp + King: DISH 'Tuned In To You'
Agency: Camp + King
Client: DISH
Date: July 2017
Dish is the first TV provider to offer direct compatibility with Amazon Alexa, available on Hopper and Wally set-tops paired with Amazon Echo, Echo Dot or Amazon Tap.
Instantly, it’s easier to read player stats on your phone while flipping between basketball games; to chop ingredients in the kitchen while rewinding a TV scene you just missed; to snack on popcorn while searching for your favorite film. This campaign highlights the ease of use of the product.
Credits:
DISH: Tuned In To You
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Associate Creative Director/Art Director: Luis Farfan
Associate Creative Director/Copywriter: Andy Lewis
Senior Art Director: Gustaf Jonsson
Senior Copywriter: Rick Morrison
Director of Content Production: Stacy McClain
Producer: Nicole Van Dawark
Brand Director: Dana Rabb
Brand Supervisor: Heather Lord
Brand Manager: Sasha Rezaie
Director of Strategy: Shannon Gillmore
Brand Strategist: Pete Scanlon
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Associate Creative Director/Art Director: Luis Farfan
Associate Creative Director/Copywriter: Andy Lewis
Senior Art Director: Gustaf Jonsson
Senior Copywriter: Rick Morrison
Director of Content Production: Stacy McClain
Producer: Nicole Van Dawark
Brand Director: Dana Rabb
Brand Supervisor: Heather Lord
Brand Manager: Sasha Rezaie
Director of Strategy: Shannon Gillmore
Brand Strategist: Pete Scanlon
Production: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Head of Production: Paula Benson
Line Producer: Heidi Soltesz
Director: Martin Granger
Executive Producer: Karol Zeno
Head of Production: Paula Benson
Line Producer: Heidi Soltesz
Post Production/Editorial: Cut+Run
Managing Director: Michelle Eskin
Editor: Pete Koob
Assistant Editor: Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Motion Graphics: Tom Yaniv
Managing Director: Michelle Eskin
Editor: Pete Koob
Assistant Editor: Christopher Kasper
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Motion Graphics: Tom Yaniv
Finish: Jogger
Flame Artist: Matt Trivan
Flame Artist: Matt Trivan
Music/Composers: Beacon Street Studios, Venice CA
Andrew Feltenstein and John Nau, Composers
Andrew Feltenstein and John Nau, Composers
Sound Design: Barking Owl
Sound Designer: Morgan Johnson
Creative Director: Kelly Bayett
Producer: KC Dossett
Sound Designer: Morgan Johnson
Creative Director: Kelly Bayett
Producer: KC Dossett
Mix: One Union Recording Studios, San Francisco CA
Engineers: Matt Wood and Matt Zipkin
Executive Producer: Lauren Mask
Engineers: Matt Wood and Matt Zipkin
Executive Producer: Lauren Mask
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Kind Snacks: Kind Snacks 'Kids Aren't Always KIND.... But Their Snacks Should Be'
Agency: Kind Snacks
Client: Kind Snacks
Date: July 2017
We all know that certain type of person. One that incessantly posts on Facebook of their perfect, clean, angel-like looking children. And you ask yourself, why is my child currently screaming bloody murder because they dropped a Cheerio? Why did I give them a magic marker and leave them in their bedroom unattended?
Kids aren’t always kind. But Kind at least thinks their snacks should be. But how can a snack be kind if their first ingredient is tapioca syrup, maltodextrin or corn syrup, like in many fruit snacks. With this branding campaign, Kind announces the first-ever “kind” fruit snack made from just fruit. Introducing: Kind Fruit Snacks. Just three ingredients or less and no added sugar.
Credits:
N/A
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McCann Santo Domingo: NIDO - Nestle 'Umbilicar'
Agency: McCann Santo Domingo
Client: NIDO - Nestle
Date: February 2017
To confront the danger of kids being left alone in hot cars, which directly threatens Nido consumers, the Nestlé powdered milk brand for infants and children, McCann Santo Domingo created Umbilicar, a car safety device that prevents parents from forgetting their children inside vehicles.
The name Umbilicar derives from the association between the simplicity of the device’s functionality and the resemblance to the umbilical cord. The agency worked with expert product designers to produce a low-cost, highly effective analog device that can easily be used by anyone driving a child in a car. The device acts as a second seat belt over the child seat that won’t let drivers leave the vehicle without unbuckling the child seat.
The initiative was a success: in just one week, over 10,000 Umbilicar units were distributed in samplings programs at kinder gardens and schools. Massive press coverage has led to an additional 300,000 units to be under production. Nido’s sales in the Dominican Republic grew 27% during the campaign period.
Credits:
Campagn name: Umbilicar
Client: Nido (Nestlé)
CCO: Alvaro Noboa S.
General creative directors: Freddy Alfau, Hector Chang
Art Director: Jose Jimenez, Eliu Bueno
Product designer: Hector Chang
Designers: Lydia, Molly, Russini, Tropic, Willi, Hans, Raul, Gabriel
Client approval: Paula Fuentes, Huascar Beltré
Client: Nido (Nestlé)
CCO: Alvaro Noboa S.
General creative directors: Freddy Alfau, Hector Chang
Art Director: Jose Jimenez, Eliu Bueno
Product designer: Hector Chang
Designers: Lydia, Molly, Russini, Tropic, Willi, Hans, Raul, Gabriel
Client approval: Paula Fuentes, Huascar Beltré
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Interplanetary: "Thirteen, WNET PBS affiliate (268288)" 'Fight for Thirteen'
Agency: Interplanetary
Client: "Thirteen, WNET PBS affiliate (268288)"
Date: June 2017
'Thirteen is Worth Fighting For' is meant to inspire and encourage the public to show support for Thirteen, before Congress possibly severely cuts or defunds the Corporation for Public Broadcasting (CPB), an important source of funding for Thirteen and all PBS and NPR stations.
The campaign created by agency Interplanetary is the first advocacy campaign for Thirteen, WNET’s tri-state-area PBS affiliate, focusing on generating impact through individual action, with lines such as, “If you believe Thirteen is worth fighting for, join us.” The copy is enhanced with visuals of some of the most beloved images from Thirteen's lineup of acclaimed PBS programming, including the popular American Masters and Great Performances series and a variety of renowned children’s programs from Cyberchase to Sesame Street.
Creative executions include digital and out-of-home. The campaign continues through the summer.
Credits:
Advertising Agency: Interplanetary
Bruce Lee: Executive Creative Director
Chris Parker: Art Direction
Bruce Lee: Copy
Andy Semons: Strategic Planner
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WMcCann: Del Valle 'Transforming label printing scale'
Agency: WMcCann
Client: Del Valle
Date: July 2017
The growing interest in a healthier nutrition makes consumers buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, in order to show a much more practical way to drink a 100% fruit, nutritious and tasty juice.
Consumers who visited the supermarket recently had a surprise after weighing their fruits. A scale that has been specially developed for the activation printed an exclusive label for those buying oranges or apples, entitling the customers to a free bottle of Del Valle 100% in order for them to try the product.
On the label, consumers found a message highlighting that Del Valle 100% is rich in fibers and vitamin C, just like in natural fruit. And with the new PET packaging, it is perfect to be consumed anywhere.
Daniel Dranger, IMC Manager of Coca-Cola Brazil said: "Coca Cola is investing more and more in ideas like this. We need to make it clear to consumers that Del Valle wants to be part of the solution."
Credits:
Agency: WMcCann
Client: Coca-Cola
Product: Del Valle
Name of the Campaign: Nutritive Balance
CCO: Washington Olivetto
Creative Direction: Nicolás Romanó
Creation: Gabriel Gil & Pedro Chaves
Executive VP: Marcio Borges
Planning: Luiza Portella, Rafael Araújo & Gabriela Kubik
Client service: Fabricio Aurichio & Bruna Paraizo
Media planning: André Simões, Elton Baesso, Caroline Gayo, Renata Duarte, Lorena Dias, Ione
Ribeiro & Regis Rebello
Social Media: Mutato Production VP: Marcelo Hack
RTVC: Juliana Lutterbach, Ana Bandarra & Ana Borges
Director: HuFa
Photography Director: Guti Sá Freire
Attendance: Juliana Hashimoto
Post production: Great
Sound Production: 4'33"
Digital Production: Paulo Pacheco
Technology Producer: Brandlabs
Projects: Jaqueline Travaglin & Erika Casal
Customer approval: Daniel Dranger, Flavio Reghini & Andreia Souza
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Joan Creative: Fiber One 'She Shed'
Agency: Joan Creative
Client: Fiber One
Date: July 2017
With this new spot, complete with a bold narrator, Fiber One is embracing strong women who are taking a moment to put themselves first, all while featuring Fiber One products. Just as the leading lady is able to indulge in her 'She Shed' without apologies, she too is able to indulge in the delicious flavor of Fiber One.
In it, a woman ascends the staircase of her home carrying a basket of laundry. She looks into the camera and says: “For years, men have enjoyed their man caves without guilt. Now, it's mama's turn. Welcome to my She Shed.” She opens what appears to be a closet door to reveal her sacred space – her She Shed.
Natural light shines in on the space adorned with items like a cheetah print chaise lounge, flowing drapes, an abundance of throw pillows, magazines, a posh kitten and a clock that only tells “Me Time.” As she moves about the room, the woman curates the space filled with her favorite things, the most important being her treats.
Credits:
Joan Creative Advertising Agency
Lisa Clunie - CCO - Joan Creative
Dave Canning - ECD - Joan Creative
Dan Treichel - ECD - Joan Creative
Rose Sacktor - Art Director - Joan Creative
Michelle Lamont - Copywriter - Joan Creative
Tool of North America Production Agency
JJ Adler - Director - Tool of NA
Barry Parrell - DP - Tool of NA
Mary Church - EP - Tool of NA
Robert Helphand - EP - Tool of NA
Greg Jones - Line Producer – Tool of NA
Jordan Worth - Production Designer – Tool of NA
Mackcut Video Editing
Dave Koza - Editor – Mackcut
Gina Pagano - EP-Mackcut
Zoe Newman - Post Producer / Assistant Editor - Mackcut
Company 3 Color Grading
Tim Masick - Colorist - Company 3
Mackcut Audio Mixing & Recording
Sam Shaffer - Mixer/Engineer - Mackcut
Marc Healy - Mixer/Engineer – Mackcut
Nylon Music Studios
Christina Carlos - EP - Nylon Studios
Halle Petro - Senior Producer – Nylon Studios
Steam Films Service Company
Schmigital Finishing
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Team One: Indian Motorcycle 'Indian Motorcycle Ink'
Agency: Team One
Client: Indian Motorcycle
Date: July 2017
Indian Motorcycle, America’s first motorcycle company, has created the world’s first tattoo ink composed of the carbon from freestyle motocross icon Carey Hart’s modified Indian Scout Hooligan racing bike. The carbon was carefully extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike.
Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name.
Now die-hard Indian Motorcycle loyalists and Carey Hart fans can bond with the freestyle motocross legend like never before, getting their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name.
The safe and sterile ink from Hart’s burnout was distilled by ink-making pioneer, Franco Vescovi of Nocturnal Ink. It will be used exclusively at Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning July 11 until they run out, and the ink is gone forever.
The campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film.
The campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film.
Credits:
Director/DP: Leo Zuckerman
Producer: Andrea Sheffield
Assistant Camera: Kenneth Merrill
Gaffer/Grip: Levi Williams
Production Assistant: Lisa French
Sound Recordist: Kevin Santiago
Agency: Team One
Group Creative Director: Craig Crawford
Creative Director: Johnnie Ingram
Associate Creative Director: Geoff Vreeken
Photographer: Matt Hartz
Producer: Leah Bohl
Associate Producer: Claire Allman
Account Director: Landon Nguyen
Account Supervisor: Justin West
Editor: Leo Zuckerman
Colourist: Clinton Homuth // Alter Ego
Sound Design/Mix: Matt Kielkopf
Producer: Andrea Sheffield
Assistant Camera: Kenneth Merrill
Gaffer/Grip: Levi Williams
Production Assistant: Lisa French
Sound Recordist: Kevin Santiago
Agency: Team One
Group Creative Director: Craig Crawford
Creative Director: Johnnie Ingram
Associate Creative Director: Geoff Vreeken
Photographer: Matt Hartz
Producer: Leah Bohl
Associate Producer: Claire Allman
Account Director: Landon Nguyen
Account Supervisor: Justin West
Editor: Leo Zuckerman
Colourist: Clinton Homuth // Alter Ego
Sound Design/Mix: Matt Kielkopf
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HZDG: Hilton Hotels 'Hilton Honors Snackables'
Agency: HZDG
Client: Hilton Hotels
Date: July 2017
The new campaign for Hilton Honors, created by independent, women-owned agency HZDG and directed by Station Film’s Matt Pittroff, features 15-second 'Snackables social films. They cover a range of topics about the benefits of being a Hilton Honors member, from the ease of using digital key to the joys of Free Wi-Fi.
The Snackables campaign began airing recently on Hilton Honors’ Facebook, Twitter and Instagram, and will roll out on in-flight TV and other digital media channels in upcoming weeks.
Credits:
Agency: HZDG
CD: Chad Stockton
Sr CW: Chris Minesinger
Sr AD: Jon Leon
Agency Producer: Brenna Mathers
Sr Acct Exec: Kathleen O’Connor
Prod Company: Station Film
Director: Matt Pittroff
Managing Partner: Stephen Orent
Executive Producer: Michelle Towse
Line Producer: Steve Blair
Dir of Photo: Joe DeSalvo
Editorial: Cosmo Street
Editor: Craig Deardorff
Exec Prod: Maura Woodward
CD: Chad Stockton
Sr CW: Chris Minesinger
Sr AD: Jon Leon
Agency Producer: Brenna Mathers
Sr Acct Exec: Kathleen O’Connor
Prod Company: Station Film
Director: Matt Pittroff
Managing Partner: Stephen Orent
Executive Producer: Michelle Towse
Line Producer: Steve Blair
Dir of Photo: Joe DeSalvo
Editorial: Cosmo Street
Editor: Craig Deardorff
Exec Prod: Maura Woodward
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