Coinciding with celebrations across the country, London's Pride parade will take place on 8 July, and to mark the occasion organisers have unveiled a full-scale campaign celebrating love in all its forms.
Created for Pride in London by WCRS, the 'Love Happens Here' campaign centres around several LGBT-themed ads directed by Fred Scott which will appear exclusively on Channel 4 during a special season of programming designed to mark 50 years since parliament first voted to legalise homosexuality.
The hero video at the centre of the campaign has stitched together apologies from individuals who have lost a relationship with a loved one due to not accepting their sexuality, showing it's never too late to say sorry.
The multimedia campaign from WCRS has been running in two phases, the first was focused on 'Hate', and used guerilla posters to draw attention to the rising problem of LGBT+ hate crime, while the second phase focuses on 'Love'.
From today, a multimedia campaign will see OOH sites across the capital filled with stories of love which have been sourced from members of the LGBT+ community. Their experiences have been crafted into beautiful illustrations by a network of more than 30 artists who dedicated their time for free to the campaign.
To spread the love even further, Pride in London is calling on Londoners to contribute to the campaign by sharing their own stories here.
Alison Camps, co-chairman of Pride in London, said: "At a time when anti-LGBT+ hate crime continues to rise in London, it’s vital that we highlight this problem and encourage all those affected to report it to the Met police.
But, crucially, this campaign also allows us to look forward with hope, telling the incredible stories of love that make London the thriving and welcoming city we all know."
The 'Love Happens Here' prints will also be available from the Tate as part of their Queer Britain season, click on the link below to view a selection along with the campaign videos.
WCRS: Pride in London 'Love Happens Here'
Creative Directors: Orlando Warner, Joe Miller
Creatives: Howard de Smet and Sidonie Chaffer-Melly (Campaign), Tian Murphy and Charlie Gee (TV)
Agency Producer: Callum Procter, Ross Frame, Anna Lippert-Larsen, Kaiya Taffel
Account Handling: Emma Marsland, Alexandra Gluck, Charlie Harrington
Planning: Matt Rhodes, Stuart Williams, Gemma Glover, Megan Atherton, Jack Cartwright
Agency Designers: Jacinto Caetano, Patrick Gibson, Abbi Chard
Director of Technology: Dino Burbidge
Creative Technologists: Liam Chapman, Andy Bridges
Media Agency: Jon Everare @ Pride in London
Media Partners: Jack Agency, Outdoor Plus, Clear Channel, 8 Outdoor, Kong Outdoor, Primesight, Media Circus, Ocean Outdoor, Outdoor Plus, Urban Vision, ECNLive, STORM, Exterion Gatwick & Stansted airports, Channel 4 (TV), Verifone (Taxi tops, London & New York), Mobly Media (New York).
Production Company: Pulse Films
Director: Fred Scott
Producer: Chris Harrison
Editor: Kevin Palmer @ Ten Three
Sound Design: Aaron Taffel @ Grand Central Sound Studios
Post-Production: Oisin O’Driscoll (Colourist @ The Mill), Tim Gaydon (Flame @Creative Outpost), Caroline McNulty (Post Producer @ Creative Outpost)
Exposure: OOH, TV (4 x30”, 1x60”)
Illustrators:
Alice Bowsher
Adam Hayes – Bernstein & Andriulli
Cachetejack - Bernstein & Andriulli
Pete Fowler - Bernstein & Andriulli
Billy Clark
Al Murphy – Blink Art
Chrissie Abbott – Blink Art
Daniel Frost – Blink Art
Gutless Wonder – Blink Art
Jack Hudson – Blink Art
Marcus Walters – Blink Art
Peter Judson – Blink Art
Rob Flowers – Blink Art
Sam Dunn – Blink Art
Craig & Karl – Breed London
Steven Wilson – Breed London
Charlotte Trounce
Mark Ward – Debut Art
Tobias Hall – Debut Art
Alex Tait – Jelly London
Hannah Warren – Jelly London
Mimi Leung – Jelly London
Alec Doherty
Fernando Volken Togni – MP Arts
Jenue – MP Arts
Marina Esmeraldo – MP Arts
Marylou Faure – MP Arts
Oli Frape – MP Arts
Thomas Hedger – MP Arts
Owen Gildersleeve – Grand Matter
Crispin Finn – Siobhan Squire
Richard Hogg – Siobhan Squire
Supermundane
Craig Townsend - WCRS
Darren O’Donoghue – WCRS
Harry Fischer – WCRS
Artworking: Trailer Park
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