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Cornell University and Pool & Hot Tub Alliance Announce Executive Leadership Program

(Alexandria, Va.)

The PHTA Leadership Certificate Program, developed in collaboration with Cornell University, offers the necessary leadership and management skills that can set a company apart from its competition. The Executive Leaders track focuses on developing the soft skills and strategic mindset that a successful leader needs in order to communicate strategy, negotiate skillfully, influence team behaviors, and deliver results. The Emerging Leaders track helps participants discover their leadership style and hone interpersonal skills to help their team reach its fullest potential. Each track has been personally developed by Cornell University faculty experts.

The program is being offered virtually over a three-month period and includes two live-virtual courses and four on-demand courses that can be completed at the learner’s own pace.

“Supporting our members as they grow in their careers is at the core of what PHTA does,” says Sabeena Hickman, CAE, President and CEO of PHTA. “A pool and hot tub professional with the right leadership skills isn’t just good for that individual—it’s good for the industry as a whole. It raises the bar for their peers, their employees, and even their competitors. We are so excited to launch this new members-only program.”

Registration for the PHTA Leadership Certificate Program is now open. The first virtual course for both tracks begins January 9, 2023, and the final session is on April 12.

To learn more about the program and to register, visit

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at [email protected] or 703-838-0083, ext. 121.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit

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Cornell University and Pool & Hot Tub Alliance Announce Executive Leadership Program


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