In 2022 Instagram has over 1 billion active monthly users and about 500 millions daily active ones – this proves that this platform is the best one to demonstrate, advertise and sell products and services. However, it is hard to do on your own: the competition amongst bloggers is too tough today.
This is why today the specialization of a Social Media manager is widely popular, and there are tons of them online – but not so many people prefer working with them in terms of developing their social media page. This is a mistake: surely, some things you can do individually, on your own almost, but some are hard to manage if you have zero experience in promoting social media resources as the trends, algorithms, demands and offers change on the Internet. In this article, we will tell about several big benefits that an SMM pro can bring to your Instagram page and will also talk a little bit about what you can definitely do on your own (for example, buy Instagram followers): combining your efforts and the work of the professional would be best if you want to reach quick and tangible results while promoting your goods on Insta.
What a manager does
First of all, a Social Media Manager is like a workforce management system for your profile and its development – you might be surprised, but to successfully grow a page you need more than one specialist to work with. Well, you’d have to, if you’d try to move things yourself: you would have to hire a copywriter, who’d write decent and soul-touching texts for you, a graphic designer, who’d take control over the visuals of your account, a marketer, who’d figure out your target audience and would tell you which orients you should use to attract more potential clients, a video maker… should we continue? The list can go on and on, the key is – if you’re working with an SMM pro, they are taking all of that fuss away from you.
Some of them are able to multitask: they can write a text, create a visual, figure out your audience and set a targeted ad that is actually going to work. But most often they are doing the marketer’s work, while all the other tasks they prefer to outsource. And this is quite logical, actually, as the marketing specialist does the most work that helps a page to start thriving: it is all about understanding whom you should promote and sell the goods to, and what benefits can they have from buying it from you and what problems they might solve. Thus should be clearly displayed and projected, so that potential readers would willingly join your “fan base” and support your content no matter what.
What can you learn from them?
It is quite important to note that you don’t have to work with an SMM specialist all the time: you can learn the basics of managing the page from them and then go on by yourself. This is how most profile owners do, in case they don’t have lots of other things to do with their business or with their lives in general. Managers understand that and are normally willing to share some of their secrets (not all of them, of course), so you can count on that while looking for a specialist to work with. What they can teach you is:
- How to collect and use hashtags correctly. In short, the algorithms have changed a lot over the last years and today you definitely shouldn’t use up to 30 tags in one post to make it visible and searchable on Insta. Mechanics are different today, and a specialist can guide you through the details of the process: they can teach you how to collect the right tags, how to use them to make your audience reach grow behind your eyes, and how to also add geolocation to that party by being a little bit more creative with it.
- How to use Tone of Voice while communicating with your audience. Different tones can lead to different relationships formed with the people who read you on IG; moreover, it can affect the results of the ads you’re organizing on the platform and the sales too. So it is best to work on that thing with an SMM pro who has been through this many times and not go by yourself, making many mistakes and then trying to solve them.
- How to concentrate on regular posting and never fall out of the routine – yes, you can try meditations and balance boards by your working desk, but forming such a habit takes something more than simple self-organization. A specialist will tell you what a content plan is, how it should be organized and modified according to your aims and goals and how you can jungle the formats to never get bored of posting on social media in general.
- How to find bloggers to collaborate with and organize free and paid PR for your page. This one is a big one – it takes lots of experience to form a base of blogging professionals whom you can come to for some help in promotion: usually, profile organizers have their own base that helps them a lot. They had their time to take a glimpse into each niche of blogging on IG to create a wholesome picture of whom it is worthy to rely on in terms of quality promo, and who is just a pass-through that won’t stay long on IG in general. It is quite convenient to work with a social media manager to take some contacts out of their “base” and use them later in your favor. Yes, paid and free influence marketing should definitely not be a one-time thing for you.
This is not all of it, just a part – working with a specialist, in general, will get you a clear understanding of what promotion on social media is, how to run your page consistently and what hacks you can use to make the whole process easier. However, you can do some things without the help of an SMM pro – and further, we’re going to say several words about them.
What can you do by yourself?
The main thing you can do is buy real Instagram followers for your page: it doesn’t require any help from the side besides your own willingness to develop your page. But to make that purchase work you definitely need to know several important things: we’re going to tell you how to make that buying efficient and safe at the same time.
The service itself is based upon the psychological principle of people willing to subscribe to certain pages because of the metrics that they see. In case of close to zero followers and none of the likes, people who will see your page due to the target ad or the PR from a blogger won’t want to subscribe quick and easy as if you’d have a certain number of readers and thumbs up. So by buying yourself a package of subscribers you’re kind of securing yourself from an “empty and sad” account’s look.
But if you decide to use this option, you have to keep in mind that only a purchase of real subscribers here can help – those won’t only increase the number of your subs, but will also improve the statistics that you currently have to deal with. Fakes and bots can only harm your page, whilst real subs will show IG statistics that your page is interesting and has valuable content on it, therefore the algorithms will start showing your content to other people as recommended way more often.
And keep in mind that any paid promotion should look natural and “suitable” to the account – if you have a little bit above zero subscribers there is no need to rush and purchase thousands straight away. Go in small portions and form your audience little by little, including your own efforts in communicating with random viewers and people who have found your page by themselves.
So, if you’re planning to develop your page in 2022, there is very little possibility that you’re going to be able to succeed on your own. However, thanks to progress, today there are many talented profile organizers active in the sphere so you can ask for their help and learn several hacks and tricks from them. Such cooperation will bring you endless benefits and will give your account a decent head start on the platform. However, there are still things that you can do and should do by yourself (for example, purchase subs for your page to help it out at the beginning of the online path), so combine your collab with an SMM specialist and the efforts that you put into the process yourself.