Any business knows that customers are more eager to consume visual content and interact with the brands that showcase their products in the most effective way. So, the task of modern marketers is to find the best tools that will help companies to gain online visibility, popularize their products, and become social media gurus. Video marketing is now considered one of the most effective ways to influence your potential customer's buying decisions, increase traffic, improve SEO rankings, bump up conversions, and grow your revenue. But without reliable video Editing tools, you won’t be able to put together a successful marketing video project. Below are our top seven (7) picks of video editors that may go a long way in helping you build a successful marketing campaign.

1. Veed

If you’re looking for a set of reliable video editing tools that can be available right in your browser, one of the best options you may find on today’s market is Veed. They allow you to start using their online video editor even without creating your account. You can access free editing software and create your visual marketing project from scratch. You can add subtitles to your video, crop your footage, and add cool visual effects to your projects. What’s more, Veed provides filters that enhance your original footage quality. If you don’t know where to start, check out their sample videos that will show you how to make videos online for any popular social media platform.

2. Movavi Video Editor

Movavi Video Editor is another great tool you can use to create videos and make any edits to your footage. You can create a video clip in the blink of an eye with a dedicated video clip editor and add any special effects you think might spruce up your project. You can select an effective intro for your YouTube or any other type of commercial video. Movavi has tons of options to choose from! You can also create engaging narrations and add comments with a voiceover feature.

3. Vyond

Animated videos are just great for engaging your audience. And Vyond (formerly known as GoAnimate) is just great for creating animated videos. This cloud-based solution is famed for its advanced tools, which help create professional-looking animation projects even without previous experience. Use a convenient drag-and-drop feature to upload your footage and make all the necessary enhancements to turn it into a visual art masterpiece. Use a dedicated character builder to create unique characters that will help you represent your brand and engage your customers. Assign dialogues to them, choose a bright background, enhance your audio with a built-in sweetener, and try out lots of other cool tools Vyond boasts.

4. AVS Video Editor

AVS is universal video editing software that’s widely used for digital marketers these days. Not only does it help to enhance your videos and create unique projects from scratch, but it is also easy to use and quite simple. Its clear and straightforward interface will help you quickly select the desired option and make tweaks to your footage. You can either import your footage or capture it with your camera, and you can start editing it immediately. You can also apply effective transitions and visual effects to your projects or record a voice-over for them.

5. Adobe Premiere Pro

Adobe video editing tools need no introduction. If you aim to create a great visual marketing project and need a truly robust and sophisticated video editing solution for it, you can’t be wrong with Adobe Premiere Pro. Apart from traditional nonlinear video editing features, Adobe Premiere Pro boasts a wide range of innovative tools, including a trackless timeline, connected clips, sophisticated caption tools, auto reframe, scene edit detection, and many others. These and other features make it possible to take your video editing endeavors to the next level and astound your viewers with immaculate video projects.

6. Headliner

Headliner is one of the simplest ways to create engaging videos with captions. You upload a video and let the program automatically transcribe it into captions. You can also upload images, videos, or even GIFs to make your videos more engaging. Headliner allows you to easily share your videos online on Facebook, Twitter, Instagram, or LinkedIn. Users are also allowed to set up Automatic Audiogram videos for podcasts. The program can automatically choose a clip from your episode and create an incredible video, just for you to share. Beyond this, this program is also a good fit for newbies as there’s a fantastic page explaining how to use this tool, what features can be applied, and the like.

7. FilmoraGo

That’s another video editor that allows you to edit videos on your desktop. The tool boasts a massive collection of fantastic features such as transitions, themes, and editing features (ratio/crop, reverse, voice-over, trim/split, audio mixer, and the like). The greatest benefit of this tool is that it is absolutely free. Unlike other editors, FilmoraGo doesn’t add a watermark to your exported videos and there’s no limit to the length of your videos. The program is compatible with Android and iOS-based devices.

These are some of the best video editors that can go a long way in boosting your visual marketing campaign and driving desired traffic in 2022. Most of the tools mentioned can be used free of charge and don’t require installation. If you, however, want to access more advanced features, you might want to upgrade to the premium version or buy a paid subscription. Choose a tool that suits your needs and create fantastic videos for social media. If any of this is however daunting to you, there’s always the option to hire professional video editors!