The Retail Bulletin posted a good Article on the effects of sending an email to a potential customer after they abandon their online Shopping Cart. Their research shows a 12% conversion rate on these emails. That's good to hear as WineWeb has been offering this feature as part of the e-commerce service since 2006. The article states that only 13% of online retailers are using this technique to get people back to their abandoned carts.
This post first appeared on Wine Technology Blog @ WineWeb.com, please read the originial post: here