It means that we should not take in to account one’s outward appearances. Nothing can be taken at its face value. An office in posh building runs a chit company and collects lakes and lakes of rupees from public. It promises them a great dividend for their amount. One day it Cheats the public. People who crazy for job in gulf countries believe that sweet words of the agents and lose their money. Gilded ornaments are more shinning than real Gold ones. Appearances are deceptive. Many ladies been widowed for having victim to such cheats.