Alex Wenner joins me this week to discuss starting his brewery Lasting Joy in the Hudson Valley.

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I apologize – we had some Audio issues recording this week’s podcast, so the audio is a bit overcompressed, but we should have it sorted out next episode.

Topics in This Week’s Episode (50:07)

• This week I welcome Alex Wenner. Alex is CEO and co-founder of Lasting Joy on the Hudson Valley.  Alex previously worked at Cricket Hill, Six Point and Coney Island while earning his degree from the Siebel Institute.  Alex co-founded Lasting Joy with his wife to create a Craft Beer experience that is more inviting and inclusive.
• We discuss a bit about Alex’s background in brewing for a decade professionally at craft breweries around New York City.
• We discuss some of the good and bad things Alex saw working in the Craft Beer industry.
• Alex explains why he decided to start Lasting Joy brewery.
• We talk about how Alex selected his equipment for the new brewery, as well as some of the larger challenges in getting a brewery off the ground.
• Alex shares his design for Lasting Joy and the unique space and environment he and his wife were trying to create.
• We discuss his initial beer lineup and how he selected which beers to brew.
• Alex has focused on using locally grown New York ingredients. We talk about the emerging craft malt and hop farms popping up in New York State.
• Alex shares where he’s going with the business next
• We discuss his location, website and closing thoughts.

Sponsors

• Thank you to our sponsor Craft Beer and Brewing Magazine for sponsoring this episode. I encourage you to subscribe to their great magazine!
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