This week Mark Edelson joins me from Iron Hill Brewery to discuss how he makes operational decisions across his 19 Craft brewery locations.
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Topics in This Week’s Episode (50:46)
- This week I welcome back Mark Edelson, brewer and owner at Iron Hill Brewery in Philadelphia. Mark started as a homebrewer and opened Iron Hill in 1996. He has expanded now to 19 locations and has brought home 49 GABF awards.
- Mark joins me to discuss how he makes operational and brewing decisions for his Craft Brewery. We start with a discussion of what has happened to Iron Hill since he last joined us for episode #203 back in the Fall of 2019.
- We discuss the impact of COVID and how the business has adapted over the last two years.
- I talk with Mark about how he makes some of the critical operational decisions like how he selected his first lineup of beers back in 1996.
- We discuss how the beer lineup has evolved over the last 26 years.
- Mark shares which beers are selling the most at the moment.
- We talk about how he goes about deciding which beers are worthy of being added to the lineup.
- He shares his thoughts about when to retire a beer as well as some of the beers that did not quite work out as he expected.
- We discuss recipe formulation and refinement.
- He shares where he things Craft Beer might go in the future after the recent shake-up in the industry.
- We talk about what the next trendy beer might be.
- Mark shares his closing thoughts.
Sponsors
- Thank you to our sponsor Craft Beer and Brewing Magazine for sponsoring this episode. I encourage you to subscribe to their great magazine!
- And also Anvil Brewing Equipment. Anvil is a new line of kettles, burners and accessories from John Blichmann at Blichmann Engineering. They make top quality brewing equipment built to last a lifetime.
- Also check out BeerSmith, BeerSmith Web, BeerSmith Mobile software and the new DVDs John Palmer and I filmed – How to Brew with Malt Extract and How to Brew All Grain are available now. You can subscribe to the BeerSmith newsletter for free to get some great articles on home brewing.
Thanks to Mark Edelson for appearing on the show and also to you for listening!
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