For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 Intimate Apparel brand Avon launched the Limitless Collection, the country’s first gender-neutral underwear—and it’s a win for everybody.

The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand’s Intimate Apparel innovation segment by over 468% versus the prior year—just a peek of what can be achieved when advocacy meets tangible development. 

For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit www.avon.ph.