In 1932, Carboni moved to Milan, where he began to contribute to the magazine L’ufficio moderno (Modern Office) edited by Guido Mazzali. Starting from the same year, he collaborated with the most prestigious Italian companies: Motta, Olivetti, Campari, Strega and Lagomarsino.

In 1952, Carboni won the ‘Golden Palm of Advertising’ for the Barilla campaign “Con pasta Barilla è sempre Domenica” (It’s always Sunday with Barilla pasta). In the early 1950s, he carried out numerous prestigious projects for other important companies such as Bertolli, Pavesi, Crodo, Bourbon and Montecatini.

Carboni exhibited his work Totem 36, a 6 meters high steel sculpture for the Venice Biennial International Exhibition, and held several personal exhibits at the Naviglio in Milan (1973) and the Cavallino in Venice (1972). In 1982, the City of Parma staged an important anthology exhibition of his work.

Carboni died in Milan in 1984 at the age of 85, after a career of rare intensity. Here below is a set of amazing vintage posters designed by Erberto Carboni.