SEM Search Engine Marketing training in Bangalore Online-Classroom

search engine Marketing training is designed for website owners and professionals in marketing agencies or corporate marketing departments who want to enhance their skills in the high-demand, high-reward fields of search engine optimization and pay-per-click advertising.

This course is ideal for SEO managers and executives, content writers and account managers. PPC campaign managers and supporting team members will also benefit, as will CMOs, webmasters, media buyers, brand managers and entrepreneurs.

What You’ll Learn

• Introduction to SEM-Search Engine Marketing
• Introduction to various online revenue models
• Introduction to digital marketing
• Understanding of online ecosystem
• Basic understanding of website structure :
• PHP, .Net , CSS , Url, Links, Content, UGC , web hosting, servers , secured network, User data etc.
• Online marketing fundamentals:

SEO Architecture

• Essential technology fundamentals
• Key navigation and linking principles
• Sitemap best practices
• Putting the crawling tool to work for you
• Google webmaster tools from A to Z
• How to use the Bing webmaster tool

Advanced PPC Concepts

• Superior bidding and keyword strategies
• Critical role of search re-targeting
• Must-have methods of tracking video/mobile PPC ROI
• Vital tactics for successful geo targeting
• Timely landing page optimization techniques
• The growing importance of content networks

Advanced Google AdWords

• Everything you need to know about Google AdWords
• Functionality, interface and reporting secrets of Google AdWords Editor
• Successfully using Conversion Optimizer and Website Optimizer
• Winning strategies for conversion tracking
• Leveraging Google Analytics
• Importing Google AdWords campaigns to Yahoo or Bing

Yahoo and Bing PPC

• Making the most of Yahoo’s search marketing desktop beta
• Understanding the Yahoo agency interface
• Navigating Microsoft Adcenter (Bing)
• Using Bing specialty tools such as Excel plug-ins
• Applying paid bid management tools/services
• Exploring other types of PPC advertising (Stumble Upon, ad networks, social media)

Case Studies Tracking/Testing

• Introduction to Adwords PPC ( pay per click), google Adwords setup and tracking code. PPC( Pay per click ) campaign on facebook
• Campaign structuring
• Keyword research and identification
• Landing page optimisation
• Ad format and ad copies adwords policies: Text format, Display format
• Campaign Placement and targeting
• Campaign Optimization: Geo-targeting , Bid Managements, time schedules
• Setting automated rule parameters
• Targeted ads on Google display network
• Dynamic Ads on search network
• Remarketing techniques
• Performance monitoring and Campaign tracking

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