FEBRUARY 10, 2016–Toronto based education technology firm Top Hat ran a Promotion in the fall of 2015 where they promised $5 to the Red Cross for every customer feedback survey completed regarding their student engagement product.

The numbers are now in: a whopping 1006 responders answered the call resulting in $5030 raised for charity. “It’s a win-win,” said Top Hat’s Chief Product Officer Malgosia Green, “We get valuable feedback for our application, and help the community in the process. I’m excited to see how much we can Raise for this year’s campaign with Sick Kids.”

This promotion aims to increase the Response Rate to Top Hat’s product net promoter score (NPS) poll, and has successfully bolstered an average response rate of 50%. The poll itself asks how likely the respondent is to recommend Top Hat to a colleague, and what features they value. This helps Top Hat prioritize their product roadmap and learn which features provide users the most benefit.
Top Hat is currently running the same promotion for 2016, and donating $5 to the Sick Kids Foundation for each completed product feedback survey received.

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