Motivation is vital to beginning and maintaining healthy behavior in the workplace, education, and beyond, and it drives us toward our desired outcomes (Zajda, 2023). While many Motivation theories exist, a few stand out for their enduring practical and ecologically sound application. Victor Vroom’s ‘expectancy Theory of motivation’ is one of the most popular, based on the suggestion that an individual’s behavior is motivated by anticipated results and potential success (Riggio, 2015; Vroom, 1960). This article examines the Expectancy Theory model and highlights its limits and criticisms before exploring how to apply it in the workplace and elsewhere to improve motivational outcomes. Before you continue, we thought you might like to download our three Goal Achievement Exercises for free. These detailed, science-based exercises will help you or your clients create actionable goals and master techniques to create lasting behavior change.