q Nature Tourism –Ecology (bird watching, amphibians, butterflies, mammals, fish, reptiles, camping). The nature tourism belongs on the biodiversity of country. Sri Lanka is one of the smallest, but biologically diverse countries of Asia. Indeed, the country is listed by Conservation International as one of the worlds 34 official “biodiversity hot spot” in addition the Sinharaja Forest Reserve, the country's last viable area of primary tropical rain forest, is the seventh UNESCO world heritage site.
Eg.
KumanaNational Park and Chundikulam–birds watching
UdawalaweNational Park-An Elephants watching
WilpattuNational Park- Leopards watching
Sinharajaya- special for great biodiversity of Sri Lanka
Nakals – for camping tour
A national park safari offers the chance to see some of Sri Lanka’s 92 mammals (16th endemic) – Elephant, leopard, Sloth bear, Sambur, Spotted deer, Mouse, Porcupine, Mouse deer, ant eater, Civet cat, Giant squirrel, and Monkeys such as the Macaque sinica, Purple faced leaf monkey and Grey langer.
Yala national park is believed to have world's highest concentration of leopards. Udawalave National Park is famous for it’s Elephants, but Minneriya National Park boasts the awesome dry season “Gathering” in Which herds of Elephants congregate to drink the region’s remaining water.
Sri Lanka is the one of the World’s best places to see Blue whales, Sperm whales, Killer whales, Pilot whales, and Dolphins are also regularly spotted on whale watching trips on Mirissa on the south coast. As mentioned, Island beaches are visited by five of the seven Turtle species.The Island is an ornithologist’s paradise, with over 233 resident bird species, ( 33 endemic) – but migratory species stretch that to an astounding 482. there are 171 reptile species(101 endemic including two crocodile species) thankfully, only five of the 83 snake species are lethal. The Island also has 244 species of butterflies and 120 species of Dragonflies.
qBeach and underwater tourism
Sri Lanka is blessed with a 1330km coastline comprised of beaches. On the west Negombo, Mount Lavenia, Bentota and Hikkaduwa, on the south coast Unawatuna voted one of the 10th best beaches in the world by the Discovery channel, Weligama, Mirissa and Tangalla on the north west coast Nilaveli, Pasikudah, and arugambe listed as on of the top 10 surf sports in the world.
¨Rural tourism – Agriculture
¨Education tourism – Education
E.g
University students
Research teams
¨Tourism lows – Low
E.g
1984 archeological act
1940 archeological act
1942 museum heritage act
¨Marketing for tourism- Marketing
Product – customer, Price – cost, Place – convenience, Promotion - communication, Target market, Organization profit, Customer satisfaction
¨Role of hospitality of tourism – Hotel management
Front office department
Food and beverage department
Housekeeping department
Maintains
Account
¨Tourism planning and development – Urban and regional planning
¨Cultural tourism – sociology, political science and archeology.
Intangible heritage – Kandy procession, Pichchamal Pujawa, Katharagama procession,peculiar treatment of the indigenous people
Tangible heritage – Anuradhapura kingdom, Polonnaruwa, Sigiriya, Dambadeniya, Yapahuwa and Mahanuwara
qHost –guest relationship- Anthropology
q Tourism motivation – Psychology
q Sports tourism – Sport Management
q Adventure tourism
Surfing
Hiking
Trekking
Hot air balloon
Jeep safaris
Kulu safari and leopard safari of the Wilpattu National Park
Camping
qSex, weddings and honeymoon tourism
Gay and Lesbian (Thailand, Malaysia….)
Sri Lanka has been becoming one of the world’s most popular destination to get married and enjoy a honeymoon. Little wonder, for more visitors are getting married in traditional style in Sri Lanka.
q Medical tourism – The Appolo hospital is very popular among the Maldives tourists for medical tourism. Ayurveda – the world’s oldest and most holistic medical system – has been practiced for centauries. Today its an experience that’s increasingly sought after by tourist. Fortunately Sri Lanka is a specific destination for Ayurvedic treatment.
qFestival tourism
Every full moon day is a public holiday known as Poya. The most important is in May – Vesak- which makes the buddha’s birth, enlightenment and passing away. Worth seeing are the illuminated bamboo frameworks hung with pictures depicting events in the Buddha’s life.
Sri Lanka’s most tourist oriented festival is the Kandy over the 10 days in late July and early August and climaxing on Esala Poya. Perahara means “procession” and that’s exactly what occurs- a magical passing by of drummers, dancers, whip crackers, and robed Elephants. A caparisoned tusker carries the reason for the festival , the sacred tooth relic of the Buddha, for the people to venerate.
The tourism is a huge industry of the world and it is like a circle with joining various subjects
Grab information from presentation belongs to
Lecturer W.A.D. Jayakody
B.A. Tourism Management Special with Chinese
University of Kelaniya
Sri Lanka
