Consumers have high concerns about what they buy and Environmental labels and declarations can help them identify those products or services proven “environmentally preferable”.
News from ISO:
“Ecolabelling found its origins in the growing global concern for environmental protection by government, business and the general public. As companies have come to recognize that environmental concerns may be translated into a market advantage for certain products and services, various environmental declarations, claims and labels have emerged, such as natural, recyclable, eco-friendly, low-energy, recycled content, and so forth.
These have exerted a powerful attraction on consumers looking for ways to reduce environmental impacts through their purchasing choices, but they have also led to some confusion and scepticism. Hence why a new version of ISO 14024, Environmental Labels and declarations – Type I environmental labelling – Principles and procedures, was needed to help make sense of it all.”
Posted by Dr. Tim Sandle
