Personal Notes on The New Indian Express | Then & Now
12th November 2000 | Sunday
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The Indian Express has always been a cut above the rest, when it comes to its unique style of presentation.
While The Hindu has always sported a monotonous style, with a quite serious font type [akin to its Frontline], that made the reader feel sleepy at times, 😊 the New Indian Express gave us a highly engaging font style that was so endearing to the lay reader!
However, midway through its journey, somewhere along the line, the New Indian Express guys seem to have faulted – blame it on ill-advice from their top honchos, - or whatever, - they seemed to be spiraling on a downward course during the period from 2003 to 2010.
Back then, [up until 14th April 2008], The Times of India, was literally unheard of in Tamil Nadu. and so was Deccan Chronicle.
Hence, the competition was only between The Hindu and The New Indian Express.
Even as regards pricing, The Indian Express was priced a tad bit higher than its counterpart The Hindu!
In 1999 itself, the price of the Sunday Edition was Rs. Five!
Today, 12th Nov 2023, it’s priced at Rs.12/- [While The Times of India is priced at Rs.6/- on Sundays] and The Hindu is priced at Rs.10/-
However, the Sunday Edition of the New Indian Express was a real literary delight you see!
Sometimes, all you needed on a pleasant Sunday morning, was your cup of coffee and your New Indian Express! Nothing more! Nothing less!
| Today's Coffee Click |
That was the aura of the New Indian Express!
Today, they’ve got an improved presence and they have carved a niche for themselves in the print media yet again, after a decade of a low and a lull!
PS: You might be able to understand the quantum and the intensity of the lull that the New Indian Express had suffered from, back then, if you could just read this past post HERE on our blog, on 17th April 2008 – the week the Times of India set foot in namma Chennai!
