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How “The man company” digital campaign has broken all the stereotypes of a gentleman

The man company has been in a trend after Ayushman Khurana has shaped ready mad poetry by breaking the stereotypes of gentlemen. Men grooming has become equally important like women but at the same time, the brand has target the so-called macho nature that society expects from men. The startup was co-founded by three people including Mohit Saxena, Bhisham Bhateja, and Parvesh Bareja.

As the Digital Marketing campaigns are at the peak and the man company has used it in the right way. On the recent international women’s day, they launched a Campaign by promoting #Gentlemeninyou which expresses that a real gentleman is what they have described.

Just like beauty websites for women, the company too has a website that focuses on men grooming products. Talking about their business, the man company review is very positive and appreciating. Some of their business selling products include

• The man company beard oil

• The man company perfume

• The man company facewash

Let us talk about what all-digital campaign implementations they did to break all the stereotypes of gentlemen.

1- LinkedIn Campaign 

The campaign was started with a job opening post on LinkedIn by the company. They mentioned that they are open to hiring for the role of “perfect gentleman’. The result was quite unbelievable and got immediate response from other social channels as well. The post section was filled with interesting comments, likes, and shares. However, people were still confused about what exactly the man company is looking for.

2- #TheManGotGame

It was started with the season of celebrating the spirit of ICC world cup season 2019 where the brand has used unique challenges to promote its brand. They urge people to post pictures with freestyle hair and beard look to enhance the grooming game. By cheering the cricket fever they have promoted their brand by connecting relatable content for every inner gentleman in every man.

3- International Women’s Day Campaign

Surprisingly the man company has launched a short film on International women’s day that campaign aimed to share the message that a gentleman doesn’t need a particular day to respect women. A real gentleman will respect women every day. By spreading such an amazing message the campaign has reached over 3.2 million interactions on Instagram, Twitter, and Facebook.

4- The Father’s Day 

the man company launched another campaign contest with their lit humor. They have cheered up the Indian Audience informing them that Father’s day is coming. It was completely a sarcastic target to Pakistan by calling it the son of India. They have also ended the caption by a kicking tagline “With love from dad”.

5- International Men’s day Campaign 

We all love the new content featuring Ayushman Khurana on Gentleman kise kehte hai? The poem has simplified what exactly the society expects a man to be and what exactly gentlemen should be. The poem has abandoned all the stereotypes of men which include men who don’t cry and men should be macho. Ayushman has perfectly nailed the man company poetry and it got millions of views and appreciations from worldwide.

6- The MAN MAG blog

It is a blog chain page that simplifies what men like to consume. The blogs include original and fresh content from external sources including grooming tips, life hacks, travel, food and wine, sex and relationships, technology, auto, health and fitness and topics for men. The aim of the blog is more than collecting good revenue. The motto is to create awareness and share knowledge of men.

If you are planning to learn the final strategies of online marketing then opting for a digital marketing course can help you to shape up your grip. It will help you with the proper implementation on social media marketing, Google Ads and web content managing.

The post How “The man company” digital campaign has broken all the stereotypes of a gentleman appeared first on Course Inbox.



This post first appeared on SKYBAGS #BAG THE BALL CAMPAIGN CASE STUDY, please read the originial post: here

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