Influencer Marketing trends are still ruling the marketing industry and ruling as the trendiest niche in digital marketing. You might have seen your social media feed with sponsored posts and social media. From the past decade, Influencer Marketing has gone from 20% to 93% through influencer marketing.

Influencer marketing has been the greatest source for brands and businesses. However many so-called influencers are tried to gain publicity through fake bots but unfortunately, the matter got solved after Instagram Algorithm. Talking about exploring influencer marketing trends in 2020, today we will help you with the top 7 influencer marketing trends that will help you to get the insights to leverage influencer partnerships.

1. Influencers will more be involved in Audio and Video

We all are aware of the power of video content instead of a simple text. From the past years, influencers have created a massive influence over social media and mostly focus on sponsored posts by creating highly engaging visual and audio content.

Talking about the podcast, the medium has reached 700,000 active users till now. You can too collaborate with influencers for your company to use video or podcasts through Question and answer session, advertising, and user-generated video contents.

2. Employees will be the upcoming influencers

We all go through some random profiles from known and famous pages and end up liking the profile because of their content, behavior or good looks. We tell you they are mostly employees and stepping in the world of influencing is a plus point for them. They can either leap into self-employment, content creators, freelancers, and entrepreneur by opting for a digital marketing course and learning digital skills.

3. No Editing should be there 

Being Authentic is the new trend. The marketing trend of Instagram in 2020 will need no editing filter. The photo editing trend will be ditched by no filter trend. All influencers and bloggers will be focusing on the un-edited look and will be promoting motivational captions to showcase the power of the inner beauty with a natural smile over make-up.

4. Deep connection with user-generated content 

2020 will be the year of influencers and content. The more inbound and user-generated content will be, the better engagement will be there. You have to understand the audience’s behavior to influence them and it will help you to create more valuable and real content for your audience. The trend will be targeting on authentication and online growth.

5. Micro-Influencers will rule over Celebrity Influencers 

You might be thinking how come these two streams are different from each other or how influencing can take over celebrity influencers. We tell you that celebrities are mostly known for their acting skills and people only consider them as actors. However, influencers are mean to influence people and the audience finds them more genuine and real than celebs.

6. Artificial Intelligence to change influencing marketing game 

By the year 2020, half of the influencer marketing will be affected by artificial intelligence in 2020. By every year, the process of finding your niche related influencers through technology. AL helps to identify the right influencers that help to generate a good return of investment.

7. Highly shareable influencer marketing platforms 

Last but not least, Instagram in 2020 will have highly shareable influencer marketing platforms that will help to grab audience attention and interest. Some of these media and experimenting platform include

1- Spotify 

Famous brands use their influence to promote their business at Spotify

2- Pinterest 

It is the most preferred platform to find quality content and niche related information.

3- Infographics

It includes rich media content including text, images, and graphics.

4- CGI influencers 

They aren’t real but digital robots that work as an influence. It doesn’t have much difference between a real person and CGI influencer as they both look almost the same. One of the best examples of CGI influencers is Miquela.

I hope these top 7 influencer marketing trends in 2020 will help you to prepare your business enhancement in advance. You can thank us later

The post Top 7 Influencer marketing trends in 2020 appeared first on Course Inbox.