Word of mouth also known as WOM refers to the vocal or written suggestion or Recommendation by customers who are satisfied with the service or products of a company. It is important for any business and is the most preferred and effective form of promotion.

It mostly happens when a Consumer is reflected in their daily dialogs. The advertising is not paid and includes viral blogging, emotional and social blogs. Although, the activities are mostly set up by companies and brands that provides infinite opportunities to reach consumer to consumer. Then the customer reaches out to other customers through recommendations.

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