What is Video Advertising?

Video advertising plays an important role in today’s time.  Advertising through videos for marketing and business purpose with the help of social media platforms and internet is called Video advertising. Previously it was a part of traditional advertising through televisions, radio, and newspapers. Today it has been replaced by YouTube, Google Ads and further. There is lots of software like Animoto which is video advertising maker that helps you to make the best videos for quality purpose.

How is it reaching the world in 2019?

85% of the majority prefers video rather than written content. Today every viewer believes in a video format, and videos get more shared rather than any other advertising way. No doubt, it is great to educate and express contents.  If we see from an SEO viewpoint, SEO loves video contents, and it gets rank highly as compared to written contents. Learn how to create video ads.

Types of Advertising

YouTube Ads

Video advertising on youtube has a different fan base. YouTube ads work for online advertising. Technically it’s a part of Google Ads, but it is separate in terms of different advertising platforms. They have a different fan base traffic that increases the audience rank. YouTubes Ads are divided into two sections.

• TrueView Ads-

These Ads are played before starting of a video and cannot be skipped. You have to wait for the ad to finish, only then you can watch the video.

• Bumper Ads-

These ads are too played before the starting of any video, but it can be skipped after 6 seconds, as it is up to the viewer whether he wants to watch the ad or not.

Google Ads–

Google Ads was previously known as Adsense is about showcasing the videos and images in a visual form. It has two types of ads campaign.

• Search Ads-

It is based on the types of ads related to the search results that are similar to the topic you get after you search a keyword or something. It can be seen below, above or beside Google map.

• Display Ads-

These ads can target the selective audience, and these ads only appear to the sites you choose. Although these ads too featured images too, but the main aim is to showing ads to visitors who have recently subscribed a brand or converted into leads.

3-Facebook and Instagram

Facebook and Instagram are two different social channels and have different videos and placements, but they have a combined ad system. Meanwhile, both the social platforms have story ads of 15 seconds.

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