B.Sc. Digital Media & Marketing (dual)
The subject areas of this interdisciplinary dual Bachelor’s degree programme range from the production of digital content (e.g. on social media, websites and podcasts) and modules from the fields of business administration/commerce to digital transformation and digital enterprise. The programme is held in German with selected modules in English.
The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.
Key Facts
Starting semesters
Winter semester: September Summer semester: March
Tuition fees
Study for 0 € The tuition fees of € 690 per month usually get covered by your practice partner. Together we will find your practice partner for the dual study programme!
Teaching language
German* in Berlin and Hamburg *with selected modules in English
Credit points
180 ECTS
Admission Requirements
General university entrance qualification (Abitur) or equivalent Proof of working contract with a company of your choice German and English: B2 level, e.g. with sufficient performance in the Abitur or the advanced technical college entrance qualification or a test
Duration
7 semesters (3,5 years)
Degree
Bachelor of Science (B.Sc.)
Mode of study
Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner company).
Areas of expertise
Media and management, marketing, microeconomics, business administration, public relations
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