Ever seen a diet or Weight Loss ad like this? According to the Federal Trade Commission, this is one of the false or unsubstantiated claims they discovered. Claims like this and "you only have to stay on it "2 DAYS TO SEE RESULTS" were the most common; they appeared in 56 percent of the ads. Claims of quick weight loss also were alluded to in product names, like "Redu-Quick" and "Slim Down Fast." In reality, substantial weight loss in a short period is highly unlikely and potentially harmful. Experts generally recommend a maximum weight loss of 1-2 pounds a week.

Unfortunately, the 1-2 pounds a week is not what we want ... we want 1-2 pounds every day.