Post an extensive survey conducted across India’s major cities, BD India was recently honoured with the Best Healthcare Brand 2016 award under the medical devices and equipment segment. The award was presented to BD leadership team by the Health Minister Jagat Prakash Nadda.
On being recognised as one of the best healthcare brands, Varun Khanna, Managing Director, BD India stated, “We see health as an enabler and we will continue to address healthcare challenges for our customers and patients.”
Other dignitaries present during the event included Dr Soumya Swaminathan, Director General, Indian Council of Medical Research (ICMR) and Dr Jagdish Prasad, Director General of Health Services, Ministry of Health & Family Welfare.
The award acknowledges and recognizes BD for brand excellence, robust growth, customer satisfaction and innovation in the healthcare segment.
Key Parameters
- Brand awareness & recall
- Innovation
- Research & development (R&D)
- Facilities
- Quality of service
- Consumer experience
- Product portfolio
- Customer satisfaction
Key Takeaways
- Recognition of BD’s contribution in the advancement of health across world
- A testimony of BD’s consistent performance across the healthcare continuum of discovery, diagnosis and drug delivery
This post first appeared on EHEALTH - The Enterprise Of Healthcare, please read the originial post: here