Every business is on a unique journey when it comes to Health and Wellbeing. Maybe you’re focused on health risk assessments, but ultimately want to be pushing deeper into issues of culture and engagement?

To help orientate you, Virgin Pulse has divided the wellbeing industry into four distinct phases of evolution.

Here, we define each phase, along with its challenges, and offer solutions to help take your health and wellbeing strategy to the next level.

TRADITIONAL WELLBEING

This is where it all starts – with numbers. Think HRA provisions, biometric screening and identification of employees who need support.

The challenge: Programs with a focus on health metrics tend to have limited uptake and low daily use.

The solution: Encourage employee participation by making your initiative easily accessible across multiple devices, including mobile and desktop. Also reward the experience so employees want to learn their risk factors – and enroll in programs that will benefit them.

SOCIAL WELLBEING

The next step is transitioning from risk-identification to behavioural change, and leveraging the power of teamwork to engage the wider business.

The challenge: Offering a complex solution that covers a range of habits and behaviours; everything from activity, to sleep, psychological wellbeing and nutrition.

The solution: Capture the element of fun and team spirit. This is essential when it comes to changing employees’ behaviours and habits. So inject social wellbeing with have-to-have elements that drive uptake.

INTEGRATED WELLBEING

As value on investment grows, companies introduce more benefits to more employees across their entire business. Now, the issue becomes one of scale.

The challenge: Reducing complexity and fragmentation, while maintaining a health and wellbeing strategy that meets individual needs.

The solution: Embrace the role technology plays in integration. A wellbeing ‘hub’ not only allows employees to personalise the experience, it gives you a single operating system that creates efficiency, history and data to predict trends.

STRATEGIC WELLBEING

The most evolved stage is strategic wellbeing. It goes far beyond mere health outcomes; to building sustainable, healthy habits that are aligned to a business’s highest priorities and values.

The challenge: It’s difficult to translate employee health into business outcomes, like engagement and productivity.

The solution: Recognise that connecting the dots between business outcomes and employee wellbeing shouldn’t be a one-person job. The benefits are business-wide, so get the full support of your organisation behind the effort to transform your culture.

Whatever stage you’re at in this journey, Virgin Pulse’s suite of solutions can guide you.

Contact us today.