Goji berries have been for 1,000’s of years consumed by the Tibetan Himalayan people for their medicinal and anti-aging properties, as well as being acclaimed by numerous nutritional experts and clinical studies as possibly being the healthiest food source on Earth. Our Goji Juice Deluxe, unlike most other goji juices, utilizes the entire berry by implementing a proprietary extraction and juicing method that retains the Epicarp (skin), Mesocarp (fiber), and Endocarp (seed), normally filtered out through conventional extracting methods.