School of Management Sciences (SMS), Varanasi is one of the oldest and most reputed B-schools in North India. It has established a strong presence in the business education domain since its establishment in 1995.

This NAAC ‘A’ accredited autonomous college is affiliated with AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) and MGKVP (Mahatma Gandhi Kashi Vidyapith University). Over the years, it has been consistently ranked among the top 10 management schools in Uttar Pradesh and the top 50 B-schools in India.

Objective

AAJNeeti and Sms Varanasi joined hands for education lead generation for Admission Season 2022. It was decided that AAJNeeti will help SMS generate 2,100 leads and 225 admissions in total during the academic session.

The AAJNeeti Strategies

We ran various Google Adwords campaigns for SMS Varanasi targeting various courses and locations.

Being a Google-certified digital marketer as well as a Google Partner, the AAJNeeti team is fully qualified to create, manage, measure, and optimize advanced online advertising campaigns. We used the following plan for audience targeting:

We started by targeting students within Varanasi and nearby locations who were actively looking for MBA, BBA, PGDM, BCA, and MCA courses. Our team then used keyword research to identify relevant search terms and target the most promising prospects in the region.

The campaigns were further optimized with the help of remarketing, ad scheduling, and other advanced techniques

We also ran campaigns to target students from different states outside of Uttar Pradesh, who was looking for an MBA/PGDM course.

Results

The campaign was a smashing success. The institute generated more than 3,000 leads for its courses.

AAJNeeti contributed more than 2,700 leads (combining primary lead count and primary application count) to this score:

SMS Varanasi was very pleased with the results and praised our efforts for their successful admission season. It was a pleasure working with them and helping them achieve their desired goals.

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