As we enter 2024, the Marketing industry continues to undergo rapid evolution driven by advances in technology, shifting consumer behaviors, and a heightened focus on brand values and social responsibility. At the forefront of these changes is Sandra de Novellis, an innovative thinker who has spent over 20 years honing her expertise across Fortune 500 corporations, creative agencies, internet startups, and more. 

In 2020, Sandra made the bold decision to launch Evolve Marketing LLC—a new kind of marketing firm built to empower small and medium-sized businesses. “During COVID, there was a real need for strategy and guidance at the leadership level for SMBs,” she explains. “With so many tools and channels, it’s difficult for companies without in-house marketing teams to know where to start.” 

Rather than simply selling services, Sandra focuses on understanding each business’s unique goals, challenges and identity. “Post-pandemic, customers didn’t want to be ‘sold’—they wanted to be listened to,” she notes. Through extensive C-suite interviews, surveys of middle management, and deep analysis, Evolve Marketing uncovers any hidden pain points before crafting strategies tailored to each client. 

This bespoke approach represents a sea change from Sandra’s past agency roles supporting megabrands like IBM and working with firms such as Amazon. “Working with larger companies was a gift in terms of training and global exposure,” she reflects. “But SMBs have an immense passion and need support reigniting their brand vision.” Building close C-level relationships satisfies Sandra’s desire to guide businesses beyond superficial fixes. “If I remain an esteemed, long-term partner throughout their ecosystem, I know I’m doing my job.” 

Evolve Flexes Its Chops 

In just a few short years, Evolve Marketing has already made its mark across diverse sectors like cybersecurity, legal, non-profit, and more. “I love the variety, but providing a one-size-fits all model can be challenging,” Sandra admits. “It comes down to clarifying each client’s objectives and budget to inform strategy.” 

Evolve Marketing’s process always starts by identifying target buyers and refining messaging. “It’s amazing how many companies can’t articulate their value proposition,” Sandra notes. “You have to keep drilling down on who you’re trying to reach and come up with the why.” From there, Evolve Marketing builds frameworks linking messaging to audiences to tactics—aligning brands from the inside out.  

At its core, Evolve Marketing focuses on three key service pillars—Marketing and Public Relations, Branding and Design, and Personal Branding. This includes everything from conducting messaging audits and market research to developing integrated campaigns across digital and traditional channels. Evolve Marketing also offers website design, content development, corporate videos, event planning, and many other services. 

On the branding side, Evolve Marketing ensures messaging alignment with visual identity to build trust and recognition. Finally, for executives, Evolve Marketing focuses on personal brand building through compelling thought leadership and elevated visibility. With this diverse range of strategic offerings, Evolve Marketing provides end-to-end marketing program development and deployment. 

To support specialized needs, Sandra cultivates a varied team of writers, designers, social experts, and more. “I’ve built a select group of contractors over 20 years in the industry,” she explains. “My team composition changes based on each client and project.” This flexibility allows Evolve Marketing to scale up or down while accessing niche skills. According to Sandra, “the collaborative process is always the same—it’s about people and relationships.” 

The Next Wave of Marketing 

When envisioning the future of marketing, Sandra firmly believes quality, narrative-driven content will continue gaining ground. “Brands want authentic stories to connect with audiences at a deeper level,” she explains. “Values-driven marketing is also critical—consumers increasingly support brands that align with what they care about.” 

Sandra also stresses the growing importance of data privacy as regulations like GDPR and CCPA take effect. “Firms have an obligation to adhere to policies around security and transparency.” 

As for Evolve Marketing’s aspirations? Sandra plans to develop workshops and discussions on marketing innovation while expanding her strategic impact. Her passion is clear: “There is so much change happening—it’s inspiring to actively shape the future of the industry.” 

After decades leading marketing for some of the world’s largest companies, Sandra de Novellis is boldly forging her own path with Evolve Marketing—reimagining marketing strategies for the modern era. As new trends emerge and technology progresses, expect Evolve Marketing to remain at the forefront of driving positive transformation. 

Connect with Sandra: https://www.linkedin.com/in/denovellis/

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