The global Sports Nutrition Market is estimated to be valued at US$ 46.83 Bn in 2023 and is expected to exhibit a CAGR of 8.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview: The sports nutrition market offers a variety of nutritional products designed to enhance athletic performance and muscle building. These include drinks, gels, powders and supplements that provide extra energy, hydration, muscle gain or weight loss support. The growing popularity of recreational fitness activities and health awareness is driving the demand for these products.

Market key trends: One of the key trends in the sports nutrition market is the surge in demand for plant-based protein supplements. Consumers are increasingly opting for vegan and vegetarian diets and supplements derived from plants like soy, pea, rice and nuts. This is due to health, ethical and environmental concerns with whey and other animal-based proteins. Growing awareness about the nutritional benefits of plant proteins in building muscle mass and recovery is boosting the sales of these supplements. Products from companies focusing on plant-based offerings are gaining widespread popularity.
Segment Analysis
The global sports nutrition market is segmented into sport drinks, supplement powder, protein supplements, protein bars, sports beverages, and others. Among these, the protein supplements segment dominates the market and accounted for the largest market share in 2022. This is attributed to increased demand for protein supplements from gym-goers and athletes to build muscle mass and improve performance. Whey protein is the most common type of protein used in supplements due to its high nutritional value, ease of digestion, and ability to aid muscle recovery and growth.

Key Takeaways
The global Sports Nutrition Market Share  is expected to witness high growth, exhibiting CAGR of 8.2% over the forecast period, due to increasing awareness about the importance of fitness and health among consumers worldwide.

Regional analysis
North America dominated the global sports nutrition market in 2022 and is expected to continue its dominance over the forecast period. This can be attributed to rising health consciousness and increased participation in sports and fitness activities in the US and Canada. Asia Pacific is anticipated to exhibit the fastest growth during the forecast period owing to growing youth population, increasing disposable income, and rising popularity of trekking, marathon, and extreme sports in countries like India and China.

Key players
Key players operating in the sports nutrition market are Maxinutrition, Glanbia, PepsiCo, GNC Holdings, Clif Bar & Company, The Coca-Cola Company, and Universal Nutrition. PepsiCo leads the sports drink market through its Gatorade brand while Glanbia dominates the protein powder and supplements segment through its Optimum Nutrition brand. Coca-Cola also has a significant share in the sports drink category with its Powerade brand and is expanding its offerings in the nutrition segment.

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