“We’re thrilled to welcome Rachel and Evan to the Soothe team, and celebrate Alon’s promotion as lead for our marketing efforts,” said Soothe CEO John Ellis. “Their relevant experience and knowledge in brand development, operations and marketing will be instrumental in expanding our services and brand presence as a leader in skincare, beauty and wellness.” 

Szabo brings over 15 years of experience in growth-focused leadership including brand strategy, operational optimization, product leadership and people management. In her new role, her mission is to build a best-in-class, inclusive, and sustainable skincare and beauty business as an extension of Soothe’s wellness brand. 

Szabo co-founded BTS (Behind-The-Scenes) Group, a brand strategy, design, e-commerce and consumer products agency. She performed as the interim GM/COO following the co-development of the cosmetic brand with Bella Thorne, Thorne By Bella, for which she received the Top 50 Fashion and Beauty Leaders Award in 2020. Szabo was also the Head of Consumer Products and E-Commerce at Fullscreen Media (acquired by Otter Media, a subsidiary of AT&T’s WarnerMedia), where she oversaw the merchandising, licensing, and consumer product design for Fullscreen’s portfolio of digital influencers and celebrities, with both live touring and digital integrations.

As Vice President of Operations, Conroy will draw on his experience to oversee Soothe’s network, customer service operations, and international leads. Leveraging his 13 years of experience in contractor management, customer support, and operations he will drive efficiencies within Soothe’s operations.

Conroy was a founding member at Bird, where he built his own team while leading established teams within the company. During his tenure, he led employees in market operations, customer support, contractor operations, contractor onboarding, and consumer products. Most recently, Conroy ran operations at Winc where he oversaw the day-to-day management of warehouse operations as well as customer and wholesale order operations.

As Vice President of Marketing at Soothe, Alon Rivel oversees all aspects of the company’s marketing efforts — defining go-to-market strategy, executing and managing integrated marketing plans, and driving brand awareness plus demand aligned with Soothe’s growth targets. He is a marketing and advertising media professional with over 12 years of experience. Rivel joined Soothe less than a year ago as Director of Acquisition Marketing and soon after became the Director of Growth Marketing where he led the revenue growth and full lifecycle marketing strategy of Soothe’s consumer and provider products.

Prior to joining Soothe, Rivel was the Director of Marketing at Outcomes4Me where he oversaw all aspects of Outcomes4Me’s marketing, brand communications, and user growth targets. He has held prior roles at The New York Times, Lose It!, and Bloomberg. While at Online Buddies, Rivel was named one of 2019’s innovative leaders in GDI’s 2019 Power Book. 

About Soothe

Soothe, the world’s leading on-demand wellness company, lets users schedule a same-day massage, skincare, hair, or beauty service in the privacy of their home. It also offers workplace wellness services through its Corporate Wellness program, Soothe@Work, and offers wellness hospitality staffing through Soothe Staffing. All professionals are thoroughly vetted through Soothe’s Trust & Safety team, which ensures safety, transparency, and trust so that clients and providers remain protected and safe throughout their wellness experience. Soothe currently serves 73 markets across the United States, Canada, United Kingdom, Ireland, and Australia.

To learn more about Soothe and their new skincare and beauty services, visit: https://www.soothe.com/